Garuda - Garba Rujukan Digital

STRENGTHENING DIGITAL START-UP DYNAMIC CAPABILITIES IN MALANG CITY THROUGH DESIGN THINKING AND ENTREPRENEURSHIP ORIENTATION. Widi Dewi Ruspitasari; Widiya Dewi Anjaningrum; Mega Mirasaputri Cahyanti
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.13552

Digital start-up is one part of the creative economy that is currently growing rapidly in Malang town. Looking at this rapidly changing environment in the era of the industrial revolution 4.0, it is important for digital start-ups to improve dynamic capabilities. The purpose of this study was to determine the effect of design thinking and entrepreneurial orientation on dynamic digital start-up capabilities. A total of 100 start-up actors have been selected as research samples. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both design thinking and market orientation had a great influence on dynamic digital start-up capabilities. The strongest factor in the design thinking is the emphatize process so that the ability of start-ups to feel the environment and understand customer needs and market dynamics better than competitors. While the strongest factor in entrepreneurship is the courage to act to achieve goals so that start-ups are able to face market competition. Suggestions for further research is need to focus on two weaknesses factors, there are, the process of ideas in conducting design thinking and the lack of initiative in initiating innovative actions, because the innovation today is urgently needed to win the market competition.

MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM) Mega Mirasaputri Cahyanti
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a decreasing amount of new students. That’s why the researcher tries to figure out whether viral marketing, social media marketing, and WOM have an effect on the new student make a decision on choosing the campus. This research method is using multiple linear regression, with the number of sampling is 155 respondents. The sampling technique was used is simple random sampling by google form. The results in this research showed that viral marketing, WOM, have a positive and significant effect on new student make a decision on choosing the campus. Besides, social media marketing has no significant effect on a decision on choosing a campus.

PENERAPAN VIDEO PROMOSI MENGGUNAKAN APLIKASI FILMORA PADA PETERNAK KAMBING DI MALANG Mega Mirasaputri Cahyanti; Widi Dewi Ruspitasari; Pipit Rosita Andarsari
Jurnal Pengabdian Masyarakat Vol 1 No 1 (2020): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v1i1.226

After Covid-19 attacked Indonesia, many business need to build e new strategy in order to face the new normal era. Including every owner of Goat Farm in Malang, which usually running the buying and selling process traditionally. The new strategy which can be done is through less contact economy, which is using internet. When every owner of goat farm selling their product by internet, they will not also get the usual income earned but also get wider potential buyer in outside Malang. That’s why, Making Promotion Video using Filmora training Activities for Goat Farm in Malang is done in the form of a tutorial delivered directly by the speaker. Where based on the results of this dedication, every owner of Goat Farm in Malang is very interested and eager to participate in similar activities for the development of business knowledge.

PENTINGNYA MENJAGA KESEHATAN IBU DAN ANAK DI ERA PANDEMI COVID 19 DI AKBID SAKINAH PASURUAN Widi Dewi Ruspitasari; Mega Mirasaputri Cahyanti; Pipit Rosita Andarsari
Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021): Jurnal Pengabdian Masyarakat
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v2i2.381

: Kegiatan pelatihan dilakukan di Akbid As Sakinah Pasuruan, dengan peserta mahasiswa jurusan kebidanan. Setelah membantu persalinan, problem ibu melahirkan yang sering terjadi yaitu perawatan pasca bersalin. Banyak keluhan yang dialami ibu melahirkan, salah satunya ASI kurang lancar, kulit tidak bersinar dll. Apalagi di era pandemic saat ini, dimana ibu hamil dan menyusui membutuhkan nutrisi yang cukup guna menjaga imunitas tubuh dan bayi yang baru lahir tetap bagus agar terhindar dari serangan virus. Kebutuhan gizi atau nutrisi kalsium untuk ibu hamil bisa dipenuhi dengan mengonsumsi susu, yogurt, keju, jus jeruk yang diperkaya kalsium, kacang almond, ikan salmon, bayam, brokoli, dan lainnya. Namun, masih belum banyak diketahui bahwa susu yang mengundung kalsium lebih tinggi dibandingkan susu lainnya adalah susu kambing. Oleh karena itu penulis melakukan kegiatan PKM dengan Tema ‘Meningkatkan Kesehatan Ibu dan Anak di Masa Pandemi Covid 19”, melalui konsumsi susu kambing dan olahan lainnya. Dalam kegiatan PKM ini penulis menjelaskan tentang manfaat susu kambing untuk ibu hamil dan menyusui. Susu kambing memiliki kandungan-kandungan yang bisa mencegah virus masuk ke dalam tubuh. Susu kambing adalah susu yang dihasilkan oleh kambing betina setelah ia melahirkan. Dibanding susu sapi, popularitas susu kambing memang belum terlalu dikenal. Meski tidak sedikit juga orang yang mengkonsumsinya sekali-sekali karena dianggap memiliki khasiat mengobati penyakit tertentu. Berdasarkan kandungan nutrisi di atas, berikut manfaat susu kambing untuk kesehatan: 1. Membantu penyerapan nutrisi makanan, 2. Menyehatkan saluran pencernaan, 3. Meningkatkan sistem imun, 4. Mengobati diabetes, 5. Mengobati gangguan pernapasan, 6. Mengobati penderita psoriasis, 7. Mencegah penyakit saraf, dan 8. Membantu meningkatkan kecerdasan.

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA PEGAWAI DINAS KETAHANAN PANGAN DAN PERTANIAN KABUPATEN PROBOLINGGO Mega Mirasaputri Cahyanti
Jurnal Manajemen dan Profesional Vol 1 No 1 (2020): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Setiap instansi, khususnya instansi pemerintah memerlukan kinerja pegawai yang baik. Kinerja yang baik ialah yang mengikuti tata cara atau prosedur yang telah ditetapkan oleh instansi. Penelitian ini dilakukan pada Dinas Ketahanan Pangan Dan Pertanian Kabupaten Probolinggo, karena sumberdaya manusianya memiliki pengaruh langsung terhadap pelayanan masyarakat. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Teknik sampling yang digunakan adalah Sampling jenuh (Sensus) dengan jumlah 83 responden. Hasil penelitian ini membuktikan bahwa lingkungan kerja fisik dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada Dinas Ketahanan Pangan dan Pertanian Kabupaten probolinggo.

PENGARUH VIRAL MARKETING DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN MAHASISWA MELAKUKAN PILIHAN KAMPUS David Chandra Saputra; Mega Mirasaputri Cahyanti
Jurnal Manajemen dan Profesional Vol 2 No 2 (2021): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

The development of the current era of globalization, the use of the internet in obtaining information is very easy. Especially during the Covid-19 Pandemic, almost all community activities are carried out online, starting from government activities, work, as well as in the world of education which is carried out online. Not left behind is also in terms of promoting the campus to the public with the internet. One of the strategies for introducing campuses to the community is viral marketing and word of mouth with internet media. This study aims to determine and explain the influence of viral marketing and word of mouth on students' decisions to make campus choices (study of 2020 students majoring in management at the Asia Malang Institute of Technology and Business). This research method using multiple linear regression method. The sampling technique in this study used non-probability sampling using the Slovin formula, the number of respondents was 155 respondents from a population of 251 people, and the data collection technique used the snow ball technique. In this study, it was found that viral marketing had a positive and significant effect on students' decisions to choose campus, and word of mouth (WOM) also had a positive and significant effect on students' decisions to make campus choices.In this study, the results showed that marketing viral had a positive and significant effect on student decisions to make campus choices, and word of mouth (WOM) also had a positive and significant effect on student decisions to make campus choices. Perkembangan era globalisasi saat ini penggunaan internet dalam memperoleh suatu informasi sangatlah mudah. Terlebih di masa Pandemi Covid-19 hampir semua kegiatan masyarakat dilakukan secara online, dimulai dari kegiatan kepemerintahan, pekerjaan, begitu juga dalam dunia pendidikan yang dilakukan secara online. Tak tertinggal juga dalam hal mempromosikan kampus ke masyarakat dengan internet. Strategi pengenalan kampus kemasyarakat salah satunya dengan viral marketing dan word of mouth dengan media internet. Penelitian ini bertujuan untuk mengetahui dan mejelaskan pengaruh viral marketing dan word of mouth terhadap keputusan mahasiswa melakukan pilihan kampus (studi pada mahasiswa angkatan 2020 jurusan manajemen institut teknologi dan bisnis asia malang). Metode penelitian ini dengan menggunakan metode regresi linier berganda. Adapun teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling dengan menggunakan rumus slovin didapatkan jumlah responden sebanyak 155 responden dari populasi sebanyak 251 orang, serta teknik pengumpulan data menggunakan teknik snow ball. Pada penelitian ini didapatkan hasil bahwa viral marketing berpengaruh positif dan signifikan terhadap keputusan mahasiswa melakukan pilihan kampus, serta word of mouth (WOM) juga berpengaruh positif dan signifikan terhadap keputusan mahasiswa melakukan pilihan kampus

Patronage Buying Motives of Milkindoâ€™s Tourists Mega Mirasaputri Cahyanti; Widiya Dewi Anjaningrum
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Agritourism with the concept of animal husbandry has its own uniqueness as a tourist destination. Among Agritourism at Malang City, Indonesia, with the concept of animal husbandry, only Milkindo stated their place as integrated dairy farming for recreation and education. The purpose of this study was to determine the relationship of patronage buying motives consisting of tourist sites, tourist location atmosphere, facilities at tourist sites, price & service quality to the decision process of tourists visiting tourism of the Milkindo Integrated Dairy Farming Recreational and Educational Tours. One hundred Samples were selected on a non-probability sampling with an accidental sampling approach. Quantitative Data is analysed by Partial Least Square (PLS) analysis. The result of this study is shown that facilities at tourist sites is the one variable that has a significant positively effect on the decision process of tourists visiting tourist sites, while the tourist location, tourist location atmosphere, and service quality donâ€™t have significant effect on it, meanwhile price has a negative but not significant effect. The findings show that the theory of motive theory of tourist's patronage buying motive toward Milkindo can be used as a basis for assessing attractions other than agritourism. In addition, it can be translated with different geographical and demographic conditions, because the study is only in the city of Malang, Indonesia.Keywords: Agritourism with Farming Concept, Patronage Buying Motives, Tourist Visiting Behaviour.

Patronage Buying Motives of Milkindo's Tourists Mega Mirasaputri Cahyanti; Widiya Dewi Anjaningrum
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.07

Agritourism with the concept of animal husbandry has its own uniqueness as a tourist destination. Among Agritourism at Malang City, Indonesia, with the concept of animal husbandry, only Milkindo stated their place as integrated dairy farming for recreation and education. The purpose of this study was to determine the relationship of patronage buying motives consisting of tourist sites, tourist location atmosphere, facilities at tourist sites, price & service quality to the decision process of tourists visiting tourism of the Milkindo Integrated Dairy Farming Recreational and Educational Tours. One hundred Samples were selected on a non-probability sampling with an accidental sampling approach. Quantitative Data is analysed by Partial Least Square (PLS) analysis. The result of this study is shown that facilities at tourist sites is the one variable that has a significant positively effect on the decision process of tourists visiting tourist sites, while the tourist location, tourist location atmosphere, and service quality don't have significant effect on it, meanwhile price has a negative but not significant effect. The findings show that the theory of motive theory of tourist's patronage buying motive toward Milkindo can be used as a basis for assessing attractions other than agritourism. In addition, it can be translated with different geographical and demographic conditions, because the study is only in the city of Malang, Indonesia. Keywords: Agritourism with Farming Concept, Patronage Buying Motives, Tourist Visiting Behaviour.

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