Article Per Year (5 Year)
p-Index From 2019 - 2024
0.983
P-Index
This Author published in this journals
All Journal Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Tadbir Peradaban Marketica: Jurnal Ilmiah Pemasaran
Gojali Supiandi
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Kontigensi: Jurnal Ilmiah Manajemen

 1 
Effect of Product Development and Product Quality on Customer Satisfaction in Superior Gelora Light in West Jakarta Gojali Supiandi
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.549 KB) | DOI: 10.56457/jimk.v9i1.104

Abstract

This study aims to determine the effect of product development and product quality on consumer satisfaction at PT. Gelora Cahaya Unggul in West Jakarta. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. This study's results show product development significantly affects consumer satisfaction by 40.5%; hypothesis testing is obtained through t count> t table, or (7.996> 1.986). Product quality significantly affects consumer satisfaction by 38.8%; hypothesis testing obtained t count> t table or (7,718> 1,986). Product development and product quality simultaneously have a significant effect on customer satisfaction with the regression equation Y = 10.648 + 0.382X1 + 0.362X2, and the contribution of the effect is 49.7%; the hypothesis test obtained F count> F table or (46.018> 2,700).
Co-Authors Aden Prawiro Sudarso Aulia Darmawan Isep Amas Priatna Satria Sultan Ikbari