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All Journal Jurnal Manajemen Resort dan Leisure Journal of Humanities and Social Studies
Ahmad Hudaiby Galihkusumah, Ahmad Hudaiby
Universitas Pendidikan Indonesia, Bandung
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS RANTAI NILAI INDUSTRI KREATIF DI DESA WISATA JELEKONG KABUPATEN BANDUNG Darsiharjo, Darsiharjo; Galihkusumah, Ahmad Hudaiby
Jurnal Pariwisata dan Perhotelan Indonesia Vol 11, No 1 (2014): Jurnal Manajemen Resort dan Leisure
Publisher : Manajemen Resort dan Leisure

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jurel.v11i1.2900

Abstract

SURVIVING STRATEGY OF TOURISM SECTOR WORKERS IN BANDUNG DURING THE COVID-19 PANDEMIC Silvia Septyani Koswara; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4982

Abstract

The Covid-19 pandemic has had an impact on social and economic life, especially in Indonesia. In the city of Bandung itself, this impact is felt for workers in the tourism sector such as travel business owners, tour leaders, tour guides and tourism bus drivers. The writing of this research was carried out with the aim of knowing the negative impacts felt by tourism sector workers in the city of Bandung during the Covid-19 pandemic. In this study, the authors used a direct interview method using a semi-structured interview guide instrument, with the direction of the interview aimed at: 1) Knowing the impact of the Covid-19 Pandemic felt by tourism workers. 2) Knowing the survival strategies carried out by tourism workers during the Covid-19 Pandemic. From the two subtitles, it can be seen that the direct impact of the Covid-19 pandemic on tourism business actors in the city of Bandung is seen from the income aspect. Most tourism workers in Bandung City have lost their livelihoods during the Covid-19 pandemic. So that requires tourism business actors to change professions in order to survive, such as: a) Selling used cars. b) Selling designs online. c) Selling catering. d) Changing the vehicle business unit from tourism buses to inter-island buses. e) Become a private driver or online. f) Selling used clothes online. g) Selling juice and hydroponic vegetable cultivation. h) Opening employment opportunities for other affected tourism business actors in the form of local courier applications in the city of Bandung. i) Selling frozen food.
THE 10 NEW BALI PROJECT IN INDONESIA, REAL OR GIMMICK Ghifary Ramadhan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4983

Abstract

This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.
HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

Abstract

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on “how” questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.
THE ROLE OF CIREUNDEU TRADITIONAL VILLAGE IN TOURISM MANAGEMENT Satrio N. M.; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5441

Abstract

Traditional village is an area that is managed by a community with certain customary rules and has a strong relationship with the environment. These customary rules have the aim of maintaining the sacredness of the region and the culture that has been passed down from generation to generation. Cireundeu Traditional Village is one of many traditional villages in West Java, located in Leuwigajah Village, South Cimahi District, Cimahi City. The research, entitled "The Role of the Cirendeu Traditional Village in Tourism Management" aims to find out how effective the participation of indigenous peoples is in managing tourism in their area, especially in the Cirendeu Traditional Village. The results of this study are expected to enrich the repertoire of knowledge, especially those that can contribute to tourism in Indonesia. Based on the description, it can be concluded that the Cirendeu Traditional Village, which has a Sunda Wiwitan belief, can still survive with the beliefs and customs that have been passed down from generation to generation and take care of 3 forests, namely: the Prohibition Forest (Leuweung Larangan), Reforestation Forest (Leuweung Tutupan), Agricultural Forest (Leuweung Baladahan) very well which can be followed by how to take care of the forest which is very interesting to study and becomes a tourist attraction that can be explored philosophically for both local and foreign tourists.
THE ROLE OF CIREUNDEU TRADITIONAL VILLAGE IN TOURISM MANAGEMENT Satrio N. M.; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5441

Abstract

Traditional village is an area that is managed by a community with certain customary rules and has a strong relationship with the environment. These customary rules have the aim of maintaining the sacredness of the region and the culture that has been passed down from generation to generation. Cireundeu Traditional Village is one of many traditional villages in West Java, located in Leuwigajah Village, South Cimahi District, Cimahi City. The research, entitled "The Role of the Cirendeu Traditional Village in Tourism Management" aims to find out how effective the participation of indigenous peoples is in managing tourism in their area, especially in the Cirendeu Traditional Village. The results of this study are expected to enrich the repertoire of knowledge, especially those that can contribute to tourism in Indonesia. Based on the description, it can be concluded that the Cirendeu Traditional Village, which has a Sunda Wiwitan belief, can still survive with the beliefs and customs that have been passed down from generation to generation and take care of 3 forests, namely: the Prohibition Forest (Leuweung Larangan), Reforestation Forest (Leuweung Tutupan), Agricultural Forest (Leuweung Baladahan) very well which can be followed by how to take care of the forest which is very interesting to study and becomes a tourist attraction that can be explored philosophically for both local and foreign tourists.
HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

Abstract

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on how” questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.
SURVIVING STRATEGY OF TOURISM SECTOR WORKERS IN BANDUNG DURING THE COVID-19 PANDEMIC Silvia Septyani Koswara; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4982

Abstract

The Covid-19 pandemic has had an impact on social and economic life, especially in Indonesia. In the city of Bandung itself, this impact is felt for workers in the tourism sector such as travel business owners, tour leaders, tour guides and tourism bus drivers. The writing of this research was carried out with the aim of knowing the negative impacts felt by tourism sector workers in the city of Bandung during the Covid-19 pandemic. In this study, the authors used a direct interview method using a semi-structured interview guide instrument, with the direction of the interview aimed at: 1) Knowing the impact of the Covid-19 Pandemic felt by tourism workers. 2) Knowing the survival strategies carried out by tourism workers during the Covid-19 Pandemic. From the two subtitles, it can be seen that the direct impact of the Covid-19 pandemic on tourism business actors in the city of Bandung is seen from the income aspect. Most tourism workers in Bandung City have lost their livelihoods during the Covid-19 pandemic. So that requires tourism business actors to change professions in order to survive, such as: a) Selling used cars. b) Selling designs online. c) Selling catering. d) Changing the vehicle business unit from tourism buses to inter-island buses. e) Become a private driver or online. f) Selling used clothes online. g) Selling juice and hydroponic vegetable cultivation. h) Opening employment opportunities for other affected tourism business actors in the form of local courier applications in the city of Bandung. i) Selling frozen food.
THE 10 NEW BALI PROJECT IN INDONESIA, REAL OR GIMMICK Ghifary Ramadhan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4983

Abstract

This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.
Co-Authors Darsiharjo Dasiharjo Ghifary Ramadhan Okky Rizal Ridwan Satrio N. M. Silvia Septyani Koswara Tomy Andrianto