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Okky Rizal Ridwan
Universitas Pendidikan Indonesia, Bandung
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

Abstract

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on “how” questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.
THE EFFECT OF NETWORK COMMUNITY BASED TOURISM IMPLEMENTATION ON INCREASING INDEPENDENCE AND INCOME (STUDY ON THE TOURISM VILLAGE OBJECT OF SITU LEBAK WANGI, PARUNG DISTRICT, BOGOR REGENCY) Okky Rizal Ridwan; Elly Malihah; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5206

Abstract

This study aims to determine the impact of implementing network community based tourism on the increase and income carried out in the tourist village of Situ Lebak Wangi, Bogor. This research is conducted using a quantitative approach with a causality model to test the proposed hypothesis. The entire community in Pamegarsari Village, Parung District, Bogor is the population in this study. The sample in this study amounted to 100 samples obtained through a survey of accidental sampling technique. Based on the research conducted, it is found that Network Community Based Tourism has a significant positive effect on the independence and income of citizens of the Situ Lebak Wangi Area. Community independence can increase when there is community-based tourism development. Community-based tourism management makes its management involve a lot of the community. The community is provided with business stalls in the Lebak Fragrant Lake area to invite tourists while growing the economy of the local residents.
THE ART OF SURVIVING THE TRAVEL BUSINESS DURING THE COVID-19 PANDEMIC Mochammad Taufik Ramadhan Zain; Okky Rizal Ridwan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6497

Abstract

The COVID-19 pandemic has paralyzed all economic sectors, especially the tourism and travel business. Because this sector has close contact with humans and is completely contrary to government regulations during this pandemic. Therefore, companies need to issue management policies and strategies to maintain the continuity of this business. These policies and strategies include human resource management strategies, financial management, operational management, and business product innovation. This research was conducted on five tour and travel businesses in the city of Bandung. This research uses descriptive qualitative method. After researching, on average these five travelers implement new strategies, habits and innovations in their companies.Apart from that, it also discusses the marketing of the tour and travel business during the pandemic as well as in the future. The results of this study are that the five tour and travel businesses during this pandemic must continue to operate by implementing business strategies, marketing and also innovating with new types of tourism that have never been tried before, to make business turns that are not in line with their companies.
HOTEL STRATEGY USING STAYCATION MARKETING IN FACING THE COVID-19 PANDEMIC Okky Rizal Ridwan; Ahmad Hudaiby Galih Kusumah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.4981

Abstract

This research was conducted to find out how the form of staycation marketing carried out by the hotel and how the results and evaluation of the marketing activities carried out. The sample studied amounted to 6 people who are hotel employees who know the marketing activities carried out and how the level of guest visits during staycation marketing is carried out. This study uses a qualitative method to dig deeper into how hotels conduct staycation marketing during the pandemic, which is deepened by interviews conducted by digital telephone that focus on how” questions to encourage samples to share how hotels survive during the pandemic and how staycation marketing activities are carried out. The result is that the COVID-19 pandemic has had a negative impact on the hospitality industry, especially with low income, strategies to survive during the pandemic are the key for properties to remain standing, carry out staycation marketing activities through social media and websites with creative and attractive content, as well as providing packages and services. price cuts. The results and evaluation of this marketing activity have a good impact on the room occupancy rate, but the increase is not significant, at least there is hope.
THE EFFECT OF NETWORK COMMUNITY BASED TOURISM IMPLEMENTATION ON INCREASING INDEPENDENCE AND INCOME (STUDY ON THE TOURISM VILLAGE OBJECT OF SITU LEBAK WANGI, PARUNG DISTRICT, BOGOR REGENCY) Okky Rizal Ridwan; Elly Malihah; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 1 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i1.5206

Abstract

This study aims to determine the impact of implementing network community based tourism on the increase and income carried out in the tourist village of Situ Lebak Wangi, Bogor. This research is conducted using a quantitative approach with a causality model to test the proposed hypothesis. The entire community in Pamegarsari Village, Parung District, Bogor is the population in this study. The sample in this study amounted to 100 samples obtained through a survey of accidental sampling technique. Based on the research conducted, it is found that Network Community Based Tourism has a significant positive effect on the independence and income of citizens of the Situ Lebak Wangi Area. Community independence can increase when there is community-based tourism development. Community-based tourism management makes its management involve a lot of the community. The community is provided with business stalls in the Lebak Fragrant Lake area to invite tourists while growing the economy of the local residents.
THE ART OF SURVIVING THE TRAVEL BUSINESS DURING THE COVID-19 PANDEMIC Mochammad Taufik Ramadhan Zain; Okky Rizal Ridwan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6497

Abstract

The COVID-19 pandemic has paralyzed all economic sectors, especially the tourism and travel business. Because this sector has close contact with humans and is completely contrary to government regulations during this pandemic. Therefore, companies need to issue management policies and strategies to maintain the continuity of this business. These policies and strategies include human resource management strategies, financial management, operational management, and business product innovation. This research was conducted on five tour and travel businesses in the city of Bandung. This research uses descriptive qualitative method. After researching, on average these five travelers implement new strategies, habits and innovations in their companies.Apart from that, it also discusses the marketing of the tour and travel business during the pandemic as well as in the future. The results of this study are that the five tour and travel businesses during this pandemic must continue to operate by implementing business strategies, marketing and also innovating with new types of tourism that have never been tried before, to make business turns that are not in line with their companies.
Co-Authors Ahmad Hudaiby Galihkusumah, Ahmad Hudaiby Elly Malihah Mochammad Taufik Ramadhan Zain Rini Andari