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All Journal International Journal of New Media Technology Ultima Management : Jurnal Ilmu Manajemen
Trihadi Pudiawan Erhan
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM Trihadi Pudiawan Erhan; Purnamaningsih Purnamaningsih; Nosica Rizkalla
IJNMT (International Journal of New Media Technology) Vol 6 No 2 (2019): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.118 KB) | DOI: 10.31937/ijnmt.v6i2.1224

Abstract

As Word of Mouth (WOM) progress as one of the most potent marketing instruments, millennials are a vital contributor to the growth of eWOM. Considering how powerful eWOM is and the significance of millennials as the generation that derives the transformation of eWOM as the primary source of information for the customer, it is important to know the variables that drive millennial customers desire to provide information about product and service through their own social media account. This study then employed structural equation modeling to analyze the data. This study finds that out of the two, cool factors only hedonic cool is proven to have a positive and significant influence on customer satisfaction. The other finding is that active Visual eWOM activity of customer are positively influenced by customer satisfaction.
Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service. Purnamaningsih .; Trihadi Pudiawan Erhan; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2187.907 KB) | DOI: 10.31937/manajemen.v10i2.980

Abstract

Abstract The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value
Co-Authors Nosica Rizkalla Nosica Rizkalla Purnamaningsih . Purnamaningsih Purnamaningsih