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All Journal DeReMa (Development Research of Management) Jurnal Manajemen International Journal of New Media Technology Jurnal Sinergitas PkM & CSR Formosa Journal of Sustainable Research (FJSR)
Nosica Rizkalla
Universitas Multimedia Nusantara
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences

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Brand’s Cool Dimension Effect on Customer Satisfaction and Its Implication to Visual E-WoM Trihadi Pudiawan Erhan; Purnamaningsih Purnamaningsih; Nosica Rizkalla
IJNMT (International Journal of New Media Technology) Vol 6 No 2 (2019): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.118 KB) | DOI: 10.31937/ijnmt.v6i2.1224

Abstract

As Word of Mouth (WOM) progress as one of the most potent marketing instruments, millennials are a vital contributor to the growth of eWOM. Considering how powerful eWOM is and the significance of millennials as the generation that derives the transformation of eWOM as the primary source of information for the customer, it is important to know the variables that drive millennial customers desire to provide information about product and service through their own social media account. This study then employed structural equation modeling to analyze the data. This study finds that out of the two, cool factors only hedonic cool is proven to have a positive and significant influence on customer satisfaction. The other finding is that active Visual eWOM activity of customer are positively influenced by customer satisfaction.
Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations] Purnamaningsih Purnamaningsih; Septi Fahmi Choirisa; Elissa Dwi Lestari; Nosica Rizkalla
DeReMa (Development Research of Management): Jurnal Manajemen Vol 17, No 1 (2022): MAY
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v17i1.4247

Abstract

Tourism is a growing industry in Indonesia. In early 2019, the government established super priority destinations that are expected to enhance the number of tourist visits to Indonesia. However, the increase of a tourist destination to a super priority destination has some challenges in some areas, as some tourists simply fail their trip because of the fairly high entrance costs on the super priority tourist destination, this of course makes the number of tourists visiting decrease. In addition, the pandemic of covid in early 2020 also caused many tourists to cancel their visit to Indonesia. Therefore, the study aims to enhance the number of tourist visits in Indonesia through reviews from travel vloggers on YouTube. This research wants to see what factors can drive the desire of tourists to visit through the approach of parasocial interaction that is the relationship between subscriber and travel vlogger. The study tested 4 hypotheses with the analysis of the Structural Equation Model (SEM). The results of this study indicate that attitudes of homophily and physical attractiveness have a positive effect on parasocial interaction, which will then affect intention to visit. Social attractiveness in this study has not been shown to have an effect on parasocial interaction. The managerial implications of this research related to tourism will be explored in depth.Bahasa Indonesia Abstrak: Pariwisata merupakan industri yang sedang berkembang di Indonesia. Pada awal 2019 pemerintah menetapkan destinasi superpriortas yang diharapkan dapat meningkatkan jumlah kunjungan wisatawan di Indonesia. Namun demikian, peningkatan sebuah destinasi wisata menjadi destinasi superprioritas memiliki beberapa tantangan di beberapa daerah, seperti beberapa wisatawan justru menggagalkan perjalananya karena biaya masuk yang cukup tinggi pada destinasi wisata superprioritas tersebut, hal ini tentu saja membuat jumlah wisatawan yang berkunjung menurun. Selain itu, adanya pandemic covid diawal tahun 2020 juga membuat banyak wisatawan membatalkan kunjungannya ke Indonesia. Oleh karena itu, penelitian ini bertujuan untuk meningkatkan jumlah kunjungan wisata di Indonesia melalui ulasan dari travel vlogger di Youtube.  Penelitian ini ingin melihat faktor apa saja yang dapat mendorong keinginan wisatawan untuk berkunjung melalui pendekatan parasocial interaction yaitu hubungan yang terjalin antara subscriber dan travel vlogger. Penelitian ini menguji 4 hipotesis dengan analisis Structural Equation Model (SEM). Hasil dari penelitian ini menunjukan bahwa attitude homophily dan physical attractiveness memiliki pengaruh positif terhadap parasocial interaction, yang kemudian akan mempengaruhi intention to visit. Sedangkan social attractiveness pada penelitian ini tidak terbukti berpengaruh terhadap parasocial interaction. Implikasi manajerial penelitian ini terkait pariwisata akan dijelaksan secara mendalam. 
The Influence of Physical Attractiveness, Social Attractiveness and Attitude Homophily towards the Credibility of Travel Vlogger Eko Sigit Pramudito; Nosica Rizkalla; Purnamaningsih Purnamaningsih
Formosa Journal of Sustainable Research Vol. 1 No. 7 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v1i7.2150

Abstract

The COVID-19 pandemic has caused a decline in the Indonesian economy, including the tourism sector. As the condition has been improving in 2021, several strategies have been initiated to restore consumer interest in visiting tourist attractions. One of the ways is by collaborating with travel vloggers or travel influencers to promote tourist attractions. However, in-depth consideration is needed in the selection of the representative travel vlogger. The chosen figure must be credible so that the results of the review or recommendation can be trusted by consumers. This study aims to examine whether attitude homophily, physical attractiveness and social attractiveness can affect the credibility of a travel vlogger or travel influence. Based on the results of the multiple regression analysis, it is evident that the three proposed factors have a significant effect on the credibility of travel vloggers or travel influencers
PELATIHAN PERANCANGAN MENU BAGI UMKM KULINER Yoanita Alexandra; Nosica Rizkalla; Septi Fahmi Choirisa
Jurnal Sinergitas PKM & CSR Vol 6, No 2 (2022): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i2.6156

Abstract

The Covid-19 pandemic had a significant impact on the Indonesian economy, including MSME business players. In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business groups that have the largest number. The menu in the culinary business is an important component for business success. The menu structure plays important role in the level of sales, therefore it must be made attractively and appropriately. For this reason, basic knowledge is needed to support menu preparation, such as knowledge of the type of food provided, framework, character, composition, design and menu writing. This activity is a Community Service activity that is integrated with the Menu Planning course (menu planning) majoring in Hospitality. The Community Service Partners are five culinary MSMEs located in the Tangerang and Bogor areas. The implementation of activities is carried out directly or by interview with culinary MSME entrepreneurs. The results of this activity are in the form of observation reports and recommendations for menu design for culinary businesses. This activity is useful for culinary entrepreneurs to be able to analyze business progress and the need for changes in terms of menus. In addition, careful menu planning can have an impact on culinary businesses becoming more operationally and financially efficient.abstract in bahasaPandemi Covid-19 membawa dampak yang signifikan bagi perekonomian Indonesia, tak terkecuali para pelaku bisnis UMKM. Dalam perekonomian Indonesia, Usaha Mikro, Kecil, dan Menengah atau UMKM adalah kelompok usaha yang memiliki jumlah paling besar. Menu dalam usaha kuliner merupakan komponen penting bagi keberhasilan usaha. Susunan menu sangat berperan dalam tingkat penjualan, maka dari itu harus dibuat secara menarik dan tepat. Untuk itu diperlukan pengetahuan dasar sebagai penunjang dalam penyusunan menu, seperti pengetahuan tentang tipe makanan yang disediakan, kerangka, karakter, komposisi, design serta penulisan menu. Kegiatan ini merupakan kegiatan Pengabdian Kepada Masyarakat yang terintegrasi dengan mata kuliah Menu Planning (Perencanaan menu) jurusan Perhotelan. Mitra Pengabdian adalah lima UMKM kuliner yang terletak di daerah Tangerang dan Bogor. Pelaksanaan kegiatan dilaksanakan secara langsung ataupun dengan interview dengan pengusaha UMKM kuliner. Hasil dari kegiatan ini berupa laporan observasi serta rekomendasi perancangan menu bagi usaha kuliner. Kegiatan ini bermanfaat bagi pengusaha kuliner untuk dapat menganalisa progress usaha dan kebutuhan perubahan dari segi menu. Selain itu, perencanaa menu yang matang, dapat berdampak terhadap usaha kuliner menjadi lebih efisien secara operasional maupun finansial. 
PEMBERIAN MODAL USAHA UNTUK PENYEDIAAN PRODUK KEBUTUHAN RUMAH TANGGA RAMAH LINGKUNGAN Putu Yani Pratiwi; Purnamaningsih Purnamaningsih; Nosica Rizkalla; Elissa Dwi Lestari
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6160

Abstract

Consumption of household products still produces a lot of packaging waste in the form of sachets or plastic. This is a serious environmental problem because plastic takes hundreds of years to decompose. To reduce the problem of plastic waste, we carry out a Community Service program to increase public awareness through collaboration with Koinpack. Koinpack is a startup company that offers solutions to reduce waste from packaging of household products. Koinpack’s product packaging can be reused. Koinpack provides opportunities for the community to become partners. The purpose of this community service program is to provide business capital (in form of products) to the community to become Koinpack partners and educate consumers about eco-friendly household products and eventually raise awareness to reduce plastic waste. The program is implemented in collaboration with two partners, a housewife who has a home-based business and a BumDes in Tangerang. In addition, socialization was also carried out to the surrounding community regarding this eco-friendly household product solution. The results of this program are providing economic benefits for partners and also increasing public awareness in adopting new innovations in the form of eco-friendly household products. Academically, this program enriches the literature on sustainable consumption.Abstract in bahasaKonsumsi produk kebutuhan rumah tangga masih banyak menghasilkan sampah kemasan dalam bentuk sachet atau plastik. Hal ini menjadi masalah lingkungan yang serius karena plastik membutuhkan waktu ratusan tahun untuk terurai. Untuk mengurangi masalah sampah plastik, kami melakukan program Pengabdian Kepada Masyarakat (PKM) untuk meningkatkan kesadaran masyarakat melalui kerjasama dengan Koinpack. Koinpack adalah salah satu perusahaan rintisan yang menawarkan solusi untuk mengurangi sampah dari kemasan produk kebutuhan rumah tangga, dimana kemasan produk Koinpack dapat digunakan ulang (reuse). Koinpack juga membuka peluang bagi komunitas untuk menjadi mitra. Tujuan program PKM ini adalah menyediakan modal usaha (dalam bentuk produk) kepada komunitas untuk menjadi mitra Koinpack dan mengedukasi masyarakat mengenai solusi pembelian produk kebutuhan rumah tangga yang lebih ramah lingkungan serta membantu menumbuhkan kesadaran untuk mengurangi sampah plastik. Pelaksanaan program dilakukan dengan bekerja sama dengan dua mitra yaitu seorang ibu rumah tangga yang  memiliki usaha rumahan dan sebuah BumDes di Tangerang. Selain itu dilakukan pula sosialisasi kepada masyarakat sekitar mengenai solusi produk rumah tangga ramah lingkungan ini.  Hasil dari pelaksanaan program ini yaitu memberikan keuntungan secara ekonomi bagi mitra dan juga meningkatkan kesadaran masyarakat dalam mengadopsi inovasi baru berupa produk rumah tangga ramah lingkungan.  Secara akademis, program ini memperkaya literatur mengenai sustainable consumption.
Co-Authors Eko Sigit Pramudito Elissa Dwi Lestari, Elissa Dwi Purnamaningsih Purnamaningsih PUTU YANI PRATIWI Septi Fahmi Choirisa Trihadi Pudiawan Erhan Yoanita Alexandra