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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Halida Bahri
Faculty Of Economic And Business, Universitas Malikussaleh
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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EKONOMI POLITIK MEDIA DI INDONESIA Halida Bahri; Masriadi
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 9, No. 1 (Juni 2018)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.311 KB)

Abstract

Media company becomes a unique company in the industrial sector of Indonesia. On the one hand, media has to keep its independence in running the activities. On another hand, media is an industry, thus it certainly runs for profits. Keeping the independence in a media industry requires a skillful management. In this context, studying the politic economy of the media becomes necessary. The business of the media starts from selling the prints, advertisements, and is getting more developed these days. This paper studies the transformation of mass media in Indonesia from the perspective of politic economy.
THE INFLUENCE OF CUSTOMER-CENTRIC STRATEGY TOWARD TOURIST SATISFACTION Agustinawati Agustinawati; Samsidar Samsidar; Halida Bahri; Juliana Juliana; Pendi Pendi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.449 KB) | DOI: 10.54443/ijebas.v1i2.105

Abstract

This study aims to investigate the infleunce of customer centric marketing mix on satisfaction for tourists in context of Aceh. The Halal tourism destination such as Ujong Blang beach, Seumadu beach, Lancok beach, Pangah Beach, Waduk Jeulikat, Lhok Seulayang, Museum Geudong and Gunung Sala is the latest destination in North Aceh and Lhokseumawe, Indonesia. This destination currently very in great demand by the tourists. A survey questionnaire is used to conduct this study. A sample of 200 tourists participated in the study. The findings reveal the significant positive relationship of three marketing mix elements with tourists’ satisfaction for tourism services in the context of Aceh.
Co-Authors Agustinawati Agustinawati Juliana Juliana Masriadi Pendi Pendi Samsidar Samsidar