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All Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat J-CEKI
Dudu Risana
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PENGABDIAN MASYARAKAT PENERAPAN TEKNOLOGI TEPAT GUNA ALAT JAHIT KARUNG BERAS SETRA RAMOS Depy Muhamad Pauzy; Dudu Risana
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 4 No 1 (2021): APTEKMAS Volume 4 Nomor 1 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.401 KB) | DOI: 10.36257/apts.v4i1.3184

Abstract

The purpose of the Community Service program through the Application of Appropriate Technology is to help producers (Beras Setra Ramos) in developing their business so that they can progress and improve their business, so that they can improve their standard of living and prosper. The way the team took to improve the partners' welfare began with a situation analysis in the field to find out the problems faced by the partners. The method used in the Application of Appropriate Technology is to provide theory and carry out direct activities, namely in the form of practice. In order to support the realization of the methods offered by the service team, the work procedure includes the location survey stage, the preparation / planning stage of the activity, the socialization stage, the activity implementation stage, the evaluation stage, and the report preparation stage. The results of the implementation of this service to partners are: 1) There is an increase in the knowledge of business actors (Beras Setra Ramos) about the importance of quality product attributes ( packaging design ) 2) there is an increase developing soft skill in operating packaging sewing tools 3) there is an increase in the knowledge of product business actors (Setra Ramos Rice) in the application of technology.
Pengaruh Brand Experience dan Brand Passion Terhadap Brand Commitment Pada Pengguna Smartphone Iphone di Universitas Perjuangan Kamil Abdul Hamid; Suci Putri Lestari; Dudu Risana
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2138

Abstract

This study aims to determine the effect of Brand Experience and Brand Passion on Brand Commitment (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 Iphone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that Brand Experience and Brand Passion have a significant influence on Brand Commitment in Iphone Smartphone Users at the University of Perjuangan. Partially, Brand Experience has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University. Partially, Brand Passion has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University
Co-Authors Depy Muhamad Pauzy Kamil Abdul Hamid suci putri lestari