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All Journal RJABM (Research Journal of Accounting and Business Management)
Eddy Soegiarto
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Economics, Econometrics & Finance

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PENGARUH E - SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI EMOS (ENSEVAL MOBILE ORDER SYSTEM) PADA PT. ENSEVAL PUTERA MEGATRADING, TBK CABANG SAMARINDA Titik Yuliana; Eddy Soegiarto; Adisty Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 2 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (626.22 KB) | DOI: 10.31293/rjabm.v3i2.4430

Abstract

This study aims to determine the effect of E-Service Quality which includes Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact on Customer Satisfaction on users of the EMOS Application (Enseval Mobile Order System). The basic theory used in this research is Marketing Management, E-Service Quality and Customer Satisfaction. The population in this study was 266 pharmacies and samples taken were 73 pharmacies with simple random sampling technique. Data collection was done by distributing online questionnaires using a Likert scale to measure each indicator of the independent and dependent variable. The analytical tool used is multiple linear regression.The results of the research on the f test show that the E-Service Quality variables which include Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact have a significant effect simultaneously (simultaneously) on Customer Satisfaction. The t test shows that the independent variables; reliability and contact affect customer satisfaction while the variables Efficiency, Fullfilment, Privacy and Responsiveness do not affect the customer satisfaction of users of the EMOS application (Enseval Mobile Order System).
PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM MEMILIH RUMAH KOS DI SAMARINDA Sriwahyuni Paembong; Adisty Shabrina Nurqamarani; Eddy Soegiarto
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 1 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.465 KB) | DOI: 10.31293/rjabm.v3i1.4220

Abstract

This study aims to determine the effect of product, price, promotion, location, people, physical evidence and process on people’s Interest in Choosing Boarding Houses in Samarinda. Data were obtained from the results of the distribution of questionnaires. The population of this study is people in the city of Samarinda who are looking for boarding houses with a sample of 30 people. The analytical tool used is multiple linear regression in which the classical assumption has been done first. Based on the results of the study and discussion, there is a positive and significant influence between the product on people's interest in choosing a boarding house in samarinda. There is a positive but insignificant influence between the influence of price, promotion, location, people, physical evidence and process of the public interest in choosing a boarding house in Samarinda. From the results of this study, it is expected that boarding house owners can adjust the price of boarding houses with better facilities, do not provide prices that are not comparable to the facilities obtained by boarders who rent and can repair damaged boarding house facilities, so that the community or students have an interest in renting the boarding hous. For the next researcher, it is recommended to add more samples and other variables
Co-Authors Adisthy Shabrina Nurqamarani Sriwahyuni Paembong Titik Yuliana