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Technology Adoption in Small-Medium Enterprises based on Technology Acceptance Model: A Critical Review Adisthy Shabrina Nurqamarani; Eddy Sogiarto; Nurlaeli Nurlaeli
Journal of Information Systems Engineering and Business Intelligence Vol. 7 No. 2 (2021): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.7.2.162-172

Background: Technology acceptance model (TAM) has been extensively used to analyse user acceptance of technologies adopted by enterprises at different levels. Moreover, the technology adoption has drawn attention among practitioners and academic communities alike, leading to the development of approaches to understand the concept. However, there is a degree of inconsistency found in previous studies on different types of TAM models used in explaining user acceptance of technologies among small-medium enterprises (SMEs).Objective: This critical literature review aims to synthesise the technology adoption scholarly studies using TAM. It is expected to aid the identification of the most relevant factors influencing SMEs in adopting technology. Additionally, analysing the variations of TAM developed in previous studies could provide suggested variables specific to the type of technology industry.Methods: An integrated approach was used, and this involves a review of articles on the adoption of technologies in SMEs from 2011 to 2021, retrieved from popular databases using a mixture of keywords such as technology acceptance model (TAM), technology adoption, and technology adoption in SMEs.Results: An overview of TAM studies on user acceptance of technology in this review covers a wide range of research areas from financial technology to human resource management-related technology. Perceived usefulness and perceived ease of use were discovered to be the most common factors in TAM from the 21 articles reviewed. Meanwhile, some other variables were observed such as context, type of technology and level of user experience.Conclusion: The review highlights key trends in previous studies on IT adoption in SMEs, which assist researchers and developers in understanding the most relevant factors and suitable TAM models in determining user acceptance in a particular field. Keywords: Technology Acceptance Model, Technology Adoption, Small-medium Enterprises, Critical Review

The Importance in Developing Professional Skills at the Workplace Adisty Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 1, No 1 (2017)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This article contains an exploratory study of professional skills in global context. The aim of the study is to elaborate the importance of developing professional skills in the workplace as well as to explore the drivers of professional skills development. The methodology of study is based on literature review. The study examines the demand for professional skills development in global contexts and factor that shaping the demands using theoretical evidence. The result of the study showed that dynamic global environment has influenced the demand for professional skills, in terms of recruiting more skilled worker and employees who are highly initiative to develop their professional skill. Thus, it is necessary for individual and company to develop professional skills.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND JEANNE ARTHES PARFUM PT.MATAHARI DEPARTEMENT STORE MALL LEMBUSWANA SAMARINDA Fitriani, Robin Jonathan, Adisthy Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 2, No 2 (2018)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This research aims to identify: 1) brand image of purchase decision on Jeanne arthes perfume brand, 2) price to purchase result on Jeanne arthes perfume brand, 3) brand image and price to purchase decision of Jeanne arthes perfume brand. The research population is all customers of perfume brand of Jeanne Arthes PT. Matahari Department Mall Lembuswana Samarinda. Samples are 96 respondents with Unknown population and sample selection using Incidental Sampling technique. Variables in this research are 3 that are brand image, price and purchase decision. Data analysis technique used is multiple linear regressions with classical assumption test and hypothesis testing. The finding of the researsh shows that brand image and price affect positive and significant to purchase decision on the brand Jeanne Arthes Perfume PT. Matahari Department Store Mall Lembuswana Samarinda. , variable of brand image and price simultaneously have positive and significant effect to purchase decision on Jeanne Arthes perfume brand of PT. Matahari Department Store Mall Lembuswana Samarinda. Forfuther research is expected that the next researcher can use other product brands and/or other independent variables so that more findings are identified.

CRITICAL REVIEW OF SYSTEM METHODOLOGY Adisty Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 1, No 2 (2017)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This article contains critical review of system methodology. The aim was to explore different types of system methodology and its implication on management. The background of this article is due to the use of system methodology that is assumed beneficial to tackle management problem. A review of research articles that examined the variety of system methodology includes lean system methodology and system of system methodology is presented in this paper. The review suggests that implementation of system methodology should embrace a unitary purpose and control in order to be effective. As recommendations of the implementation of system methodology, managers and leaders may improve their employees’ performance by considering and addressing the aspects that affect the implementation on system methodology to be succeeds.

PENGARUH E - SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PENGGUNA APLIKASI EMOS (ENSEVAL MOBILE ORDER SYSTEM) PADA PT. ENSEVAL PUTERA MEGATRADING, TBK CABANG SAMARINDA Titik Yuliana; Eddy Soegiarto; Adisty Shabrina Nurqamarani
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 2 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This study aims to determine the effect of E-Service Quality which includes Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact on Customer Satisfaction on users of the EMOS Application (Enseval Mobile Order System). The basic theory used in this research is Marketing Management, E-Service Quality and Customer Satisfaction. The population in this study was 266 pharmacies and samples taken were 73 pharmacies with simple random sampling technique. Data collection was done by distributing online questionnaires using a Likert scale to measure each indicator of the independent and dependent variable. The analytical tool used is multiple linear regression.The results of the research on the f test show that the E-Service Quality variables which include Efficiency, Reliability, Fullfilment, Privacy, Responsiveness and Contact have a significant effect simultaneously (simultaneously) on Customer Satisfaction. The t test shows that the independent variables; reliability and contact affect customer satisfaction while the variables Efficiency, Fullfilment, Privacy and Responsiveness do not affect the customer satisfaction of users of the EMOS application (Enseval Mobile Order System).

IS ARBITRAGE PRICING THEORY IS A FAIRY TALE ?: THE EVIDENCE FROM INDONESIA WITH ORDINARY LEAST SQUARE ESTIMATION Faizal Reza, Adisthy Shabrina Nurqamarani, Danna Solihin
RJABM (Research Journal of Accounting and Business Management) Vol 2, No 1 (2018)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Time series analysis in financial sector has grown in popularity since the last few decades, theories about capital markets are increasingly studied since Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) are often compared and paired with one another. The development of APT is widespread by involving many macroeconomic variables. Unfortunately there is no consensus until now. This paper aims to examine the relevance of APT in the case of Indonesia during the period 2009-2017 with standard multiple regression equations. From three independent variables, only exchange rates have a significant influence on the composite stock price (IHSG) in Indonesia, while inflation and GDP have no significant effect on stock prices. 99.8% variation in stock price formation can be explained by independent variables where there is a positive relationship between exchange rate and stock price indicates a mechanism of stock price formation through strong domestic demand before fourth quarter 2016 and trade effect (export-import) after fourth quarter 2016 .

PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM MEMILIH RUMAH KOS DI SAMARINDA Sriwahyuni Paembong; Adisty Shabrina Nurqamarani; Eddy Soegiarto
RJABM (Research Journal of Accounting and Business Management) Vol 3, No 1 (2019)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This study aims to determine the effect of product, price, promotion, location, people, physical evidence and process on people’s Interest in Choosing Boarding Houses in Samarinda. Data were obtained from the results of the distribution of questionnaires. The population of this study is people in the city of Samarinda who are looking for boarding houses with a sample of 30 people. The analytical tool used is multiple linear regression in which the classical assumption has been done first. Based on the results of the study and discussion, there is a positive and significant influence between the product on people's interest in choosing a boarding house in samarinda. There is a positive but insignificant influence between the influence of price, promotion, location, people, physical evidence and process of the public interest in choosing a boarding house in Samarinda. From the results of this study, it is expected that boarding house owners can adjust the price of boarding houses with better facilities, do not provide prices that are not comparable to the facilities obtained by boarders who rent and can repair damaged boarding house facilities, so that the community or students have an interest in renting the boarding hous. For the next researcher, it is recommended to add more samples and other variables

ANALISIS DAMPAK PEMBANGUNAN SAMARINDA BARU (BSB) TERHADAP PROVINSI KALIMANTAN TIMUR Adisty Shabrina Nurqamarani, Faisal Reza
RJABM (Research Journal of Accounting and Business Management) Vol 2, No 2 (2018)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This is a descriptive research regarding economic impact analysis of APT Pranoto Airport or called “Bandara Samarinda Baru” in East Kalimantan region. The aim of the project was to provide the evidence on the economic benefits resulted from Samarinda Baru airport by applying economic impact analysis. This article primarily focused on expenditure impacts as well as brief information of non-pecuniary impacts of Samarinda Baru airport project during operational phase. At the research stage, the project focused on examining the previous literatures of economic impact studies at the same time as investigating reports on the Samarinda Baru airport. The project involved a strong element of analysis on academic literatures, reports from Dinas Perhubungan Kalimantan Timur and Unit Pengelola Bandar Udara (UPBU) Kalimantan Timur. The methodology applied input output approach based on multipliers and relies on secondary data collection as primary method. The findings showed that there are numerous economic and non economic benefits resulted from the development of Bandara Samarinda Baru, included increase employment of local workers, increase expenditure within the region which impacted to better money circulation within the region, and also increase learning opportunities and create positive image towards cities around the airport location which in turn to economic welfare throughout East Kalimantan province. This finding can be used to emphasize Samarinda Baru airport contribution to East Kalimantan region and support its development in gaining funding and acceptance from local community.

Peningkatan Motivasi Kewirausahaan dan Kemandirian Melalui Pelatihan Segmentasi Pasar Andi Indrawati; Ivana Nina Esterlin Barus; Danna Solihin; Adisthy Shabrina Nurqamarani
Jurnal Abdimas Mahakam Vol. 4 No. 1 (2020): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v4i1.541

Persaingan yang semakin tinggi di era revolusi industry 4.0 menuntut mahasiswa untuk kreatif dan inovatif dalam mencari peluang untuk sukses. Menyikapi hal ini, Fakultas Ekonomi Universitas 17 Agustus 1945 Samarinda melalui Program Pengembangan Kewirusahaan yang didanai oleh Kementrian Riset dan Teknologi Republik Indonesia mengadakan serangkaian pelatihan untuk meningkatkan motivasi kewirausahaan dalam rangka meningkatkan kemandirian mahasiswa dan alumni di Universitas 17 Agustus 1945 Samarinda. Salah satu pelatihan yang dilakukan adalah Pelatihan dengan tema Pentingnya Segmentasi Pasar dalam Melakukan Usaha. Pelatihan ini dilaksanakan dengan metode ceramah dan tanya jawab kepada para mahasiswa / tenant yang telah lolos seleksi program PPK Fakultas Ekonomi Universitas 17 Agustus 1945 Samarinda. Pelatihan dilaksanakan pada hari Sabtu 22 Juni 2019 pukul 09.00 sampai selesai. Melalui pelatihan ini, peserta/mahasiswa tenant PPK Fakultas Ekonomi Universitas 17 Agustus 1945 Samarinda mendapatkan pengetahuan mengenai mengapa penting untuk melakukan segmentasi pasar dan mempelajari bagaimana cara melakukan segmentasi pasar, penargetan target pasar, serta pemosisian usaha di antara para pesaing. Dengan menentukan segmentasi, targeting, dan positioning yang tepat tentunya para mahasiswa tenant PPK dapat meningkatkan kesigapan dalam menjalankan usaha yang berdampak pada peningkatan motivasi dan kemandirian mahasiswa tenant PPK dalam berwirausaha.

TECHNOLOGY ADOPTION STRATEGY OF SOCIAL MEDIA IN MICRO SMALL MEDIUM ENTERPRISES Adisthy Shabrina Nurqamarani; Agus Priyanto; Sarah Fadilla
RJABM (Research Journal of Accounting and Business Management) Vol 6, No 2 (2022)
Publisher : LPPM University 17 Agustus 1945 Samarinda

This study explores the I-T-O-E framework to understand the dominant factors that specifically influence MSME adoption. Micro, Small, and Medium Enterprises (MSMEs) as one of the most affected needs to implement a marketing strategy through social media, due to low costs and ease of reaching consumers on a wider scale. West Java was chosen as the research location because the level of technology adoption in MSMEs is the highest among other big cities. The culinary sector was chosen because it is one of the sectors most affected by the COVID-19 pandemic and is the sub-sector with the lowest use of internet media among other creative economy sub-sectors. The methodology is qualitative, involving interviews with participants (MSMEs in the culinary sub-sector) selected through snowball sampling. Â The result shows that individual factor holds the most important role in determining social media strategy in MSME. This research is expected to have significant implications for both theory and state public policy in increasing digital interconnection, inclusivity, productivity, and MSME income.Â

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