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All Journal Jurnal Pasar Modal dan Bisnis Journal of Fundamental Management (JFM)
Yuli Harwani
Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Eksploratori Tweet Saham Studi Eksploratori Twitter IDX (@IDX_BEI) Dewi Anggraini; Yuli Harwani
Jurnal Pasar Modal dan Bisnis Vol 1 No 1 (2019)
Publisher : The Indonesia Capital Market Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.686 KB) | DOI: 10.37194/jpmb.v1i1.12

Abstract

Purpose- The purpose of this research is 2, that is, exploration in utilizing microblogging twitter data to obtain stock market sentiment attribute, secondly, finds the attribute of Indonesian stock market sentiment from twitter Indonesia Stock Exchange @IDX_BEI. Methods- This research is an exploratory study with longitudinal data. In exploratory research, the data used are primary data obtained by collecting Twitter social network account tweets, tweet samples are determined based on the period span July to December 2016. Finding- This research has obtained the stock market sentiment attribute obtained from @idx_bei, but the results are still minimal because the tweets delivered in @idx_bei are still general regarding IHSG and IPO only.
Pengaruh Sales Promotion, Brand Image, dan Perceived Ease to Use Terhadap Keputusan Menggunakan ShopeePay di Jabodetabek Nita Monica Turnip; Yuli Harwani
Journal of Fundamental Management (JFM) Vol 2, No 2 (2022): JULI 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v2i2.17695

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh sales promotion, brand image, dan perceived ease to use terhadap keputusan menggunakan ShopeePay di Jabodetabek. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengumpulan data dalam penelitian dilakukan dengan menyebarkan kuesioner berbasis online kepada 95 responden, menggunakan pengukuran dengan skala Likert. Pengolahan data responden dilakukan dengan menggunakan SmartPLS (Partial Least Square) 3.3. Hasil dari penelitian ini menunjukkan bahwa Sales promotion berpengaruh positif dan signifikan terhadap keputusan penggunaan, Brand image berpengaruh positif dan tidak signifikan terhadap keputusan penggunaan, dan Perceived ease to use berpengaruh positif dan signifikan terhadap keputusan penggunaan.
Co-Authors Dewi Anggraini Nita Monica Turnip