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All Journal INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Didaktika: Jurnal Kependidikan
Marissa Grace Haque
STIE Indonesia Banking School, Kota Jakarta Selatan, DKI Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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CULTURAL PRODUCT BRANDING, ANTECEDENTS, AND ITS IMPLICATIONS: A STUDY ON THE CONTEXT OF INDONESIAN BATIK Whony Rofianto; Marissa Grace Haque; Denok Sunarsi; AGUS PURWANTO; Heri Sapari Heri Sapari
INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW Vol. 2 No. 2 (2021): April 2021
Publisher : INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8888/ijospl.v2i2.55

Abstract

This study examines the driving factors for forming positive customer attitudes towards Batik clothing as a cultural product brand and its implications for intention to use. This study will emphasize the symbolic aspect as a driving factor for attitudes. The symbolic aspects are ethnocentrism, product authenticity, and self-image congruence. The study was conducted with a descriptive research design, cross-sectional with data derived from a sample of adolescents in JABODETABEK. The sample was selected using the convenience sampling technique. Data is collected through online surveys. Data analysis and hypothesis testing were carried out quantitatively using the Structural Equation Model approach. The results of the analysis of this study indicate that ethnocentrism, Product authenticity, and self-image congruence positively impact the formation of young people’s attitudes towards Batik, with product authenticity occupying the most dominant ranks. On the implication side, this research also indicates that a positive attitude towards Batik will increase the desire of the younger generation to continue using Batik in the future.
“Islam Datang dan Menetap di Thailand” Marissa Grace Haque; Nelmida Nelmida; Vidiyanna Rizal Putri; Denok Sunarsi; Rr Vemmi Kesuma Dewi
Didaktika: Jurnal Kependidikan Vol. 8 No. 3 (2019): DIDAKTIKA Agustus 2019
Publisher : South Sulawesi Education Develoment (SSED)

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Abstract

The Kingdom of Thailand is one of the countries in Southeast Asia with a majority Buddhist Trevada population, but with its open character it is able to accept Islam and give its adherents the freedom to develop. The arrival of Islam for the first time in the Kingdom of Thailand in the city of Ayutthai, leaving a trail of evidence of its presence until now has grown along with the entry of other Muslims from overseas. Even though there has been upheaval in the South because of the forced history, in general the social life of the Muslim community in Thailand is currently in a conducive condition. This study uses a naturalistic qualitative approach.
Co-Authors Agus Purwanto Denok Sunarsi Denok Sunarsi Kahpi, Heri Sapari Nelmida Nelmida Putri, Vidiyanna Rizal Rr Vemmi Kesuma Dewi Whony Rofianto