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All Journal JURNAL BISNIS STRATEGI Jurnal Ekonomi : Journal of Economic
Mirna Tria Pratiwi
Jurusan Teknik Elektro, Universitas Diponegoro Semarang Jl. Prof. Sudharto, SH, Kampus UNDIP Tembalang, Semarang 50275, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH TECHNOLOGY READINESS TERHADAP MINAT MENGGUNAKAN TCASH DI KOTA SEMARANG Pratiwi, Mirna Tria; Indriani, Farida; Sugiarto, J.
JURNAL BISNIS STRATEGI Vol 26, No 1 (2017): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.252 KB) | DOI: 10.14710/jbs.26.1.76-88

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana cara meningkatkan minat menggunakan TCASH di kota Semarang. Penelitian ini menguji pengaruh beberapa variabel terhadap minat menggunakan yaitu technology readiness, persepsi kemudahan, dan persepsi manfaat.Sampel penelitian ini adalah pengguna smartphone di Kota Semarang, dengan jumlah sebanyak 105 orang. Pengambilan data dilaksanakan dengan menggunakan kuisioner, yang berisi 15 pertanyaan untuk menjawab 6 hipotesis yang diajukan. Metode analisis yang digunakan adalah Structural Equation Model (SEM) yang diolah dengan software AMOS 22.Berdasarkan hasil pengujian hipotesis, terdapat 5 hipotesis yang diterima dan 1 hipotesis yang ditolak. Uji hipotesis menunjukkan bahwa technology readiness berpengaruh signifikan positif terhadap persepsi kemudahan, persepsi manfaat, dan minat menggunakan. Persepsi kemudahan berpengaruh signifikan positif terhadap persepsi manfaat dan minat menggunakan. Untuk meningkatkan minat menggunakan TCASH dapat dilakukan dengan meningkatkan technology readiness dan persepsi kemudahan terhadap produk TCASH.
The Effect of Perceived Ease of Use and Perceived Usefulness on Mobile Payment Usage Pratiwi, Mirna Tria
Jurnal Ekonomi : Journal of Economic Vol 10, No 2 (2019): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v10i2.2803

Abstract

This study aims to find out how to increase intention to use LinkAja in Semarang by testing a TAM model that integrates the role of perceived ease of use and perceived usefulness into the intention to use LinkAja. Extant research from various research stream is reviewed, resulting in 4 hypotheses. Data collected from 100 LinkAja users in Semarang are examined through path analysis model and processed by SPSS Statistics 23.Based on the results of hypotheses testing, there are 3 accepted hypotheses and 1 rejected hypothesis. The results show that perceived ease of use has significant and positive effect on perceived usefulness, perceived usefulness has significant and positive effect on intention to use LinkAja, perceived ease of use has significant positive effect on intention to use LinkAja. To increase the intention to use LinkAja can be done by increasing perceived ease of use LinkAja.Keywords: Perceived ease of use, Perceived usefulness, Intention to use
Co-Authors Farida Indriani J. Sugiarto, J.