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All Journal Interaksi : Jurnal Ilmu Komunikasi Komunikator Komuniti : Jurnal Komunikasi dan Teknologi Informasi Isamic Communication Journal Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia
Mutia Rahmi Pratiwi
Program Studi Ilmu Komuikasi Fakultas Ilmu Komputer Universitas Dian Nuswantoro
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK ., Mukaromah; Yanuarsari, Dzuha Hening; Pratiwi, Mutia Rahmi
Islamic Communication Journal Vol 2, No 2 (2017): Edisi Juli-Desember
Publisher : Islamic Communication Journal

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Abstract

Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the government‟s service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the people‟s response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.----------------------------------------------------------------------------------------Semarang  adalah  salah  satu  ibukota  provinsi  di  Jawa  Tengah  Indonesia  yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting. 
Peran ICT bagi Organisasi Media Massa dan Budaya Masyarakat PRATIWI, MUTIA RAHMI
Komunikator Vol 6, No 01 (2014)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Humans have a need to communicate and obtain information from various sources. However, the distance and time limitations become a significant obstacle in communicating and obtaining information. ICT development which is the development of information, communication, and technology has given a significant impact towards mass media organizations and the society in both cultural and social aspects. ICT development is able to facilitate people to access information anywhere, anytime and any information that they need without significant limitation. Keywords: ICT, Mass Media and society
Interpretasi Khalayak terhadap Program Acara “Islam Itu Indah” di Trans TV Pratiwi, Mutia Rahmi
Interaksi: Jurnal Ilmu Komunikasi Vol 3, No 1 (2014): January 2014
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.961 KB) | DOI: 10.14710/interaksi.3.1.45-55

Abstract

Various religious programs offerings on television now are often displayed with the media benchmarks. One of the propaganda on television shows that attract an audience to this day is the “Islam is Beautiful” (Islam is Beautiful). This programs is packed with easy and humor dominated that the first serious religious event is now beginning to the packaging plesure and fun. This leads to propaganda in the media often override the sanctity of the material essence of religion. Different interpretations arise from two communities of Islam in Indonesia, namely NU and Muhammadiyah. Communal meaning has always been the basis for the informant to interpret media messages related to religion.
SELF PRESENTATION 4.0: STRATEGI PERSONAL BRANDING DI RUANG VIRTUAL Pratiwi, Mutia Rahmi
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.9158

Abstract

Youtube is one of the popular social media for the younger generation. The results of research conducted by the Indonesian Economic Forum in 2018, Youtube is called the number one most active social media platform with a percentage of 43%. Youtube content presents music, videos, games, vlog content. This research explains the personal branding strategy through YouTube. From the beginning of its appearance until 2019, KIFLYF TV became a Youtube channel which has 1.5 million subscribers. The research method used is the Ethnographic Content analysis method, namely text analysis and interviews with KIFLYF TV members. The results showed that KIFLYF TV utilizes YouTube as a personal branding through self-presentation strategies, namely ingratiation, self-promotion, exemplification, supplementation. The specificity of content owned by KIFLYFTV begins with the use of tagline, the main characteristic of the concept is friendship and social media optimization that is owned by involving other YouTubers.
PENGEMBANGAN KEMAMPUAN KOMUNIKASI KELUARGAUNTUK KADER JPPA KELURAHAN SADENG DALAM MEWUJUDKAN KOTA LAYAK ANAK Rosalia, Naiza; Pratiwi, Mutia Rahmi; Nuraliya, Fibriyani
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 2, No 2 (2020)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v2i2.368

Abstract

AbstrakTingginya angka kekerasan pada anak di kota Semarang yang mencapai 195 kasus di tahun 2018 perlu menjadi perhatian bagi pemerintah maupun masyarakat. Hal ini harus segera diatasi karena kota Semarang menargetkan menjadi Kota Layak Anak pada tahun 2020. Upaya telah dilakukan Pemkot Semarang namun belum berdampak signifikan pada penurunan angka kekerasan pada anak.Indikator Kota Layak Anak tidak hanya daritertanganinya anak korban kekerasan, namun juga bagaimana langkah preventif yang dilakukan. Komunikasi keluarga yang baik dapat menjadi benteng pertahanan awal pencegahan kekerasan pada anak.Hal ini menjadi dasar dilakukannyapengabdian masyarakat berupaworkshop mengenai pengembangan komunikasi keluarga untuk kader JPPA (Jaringan Perlindungan Perempuan dan Anak) Kelurahan Sadeng, Semarang.Peranan JPPA (Jaringan Perlindungan Perempuan dan Anak) Kelurahan Sadeng sudah menjadi embrio yang baik namun belum maksimal karena mereka hanya bertindak saat ada kasus namun tidak melaksanakan langkah preventif. Metode pelaksanaan dilakukan dengan pemberian materi dan pengukuran pemahaman peserta terkait komunikasi keluarga yang selama ini dipahami dan telah dilakukan.Hasil post test tertulis yang dilakukan menunjukan terjadi peningkatan kemampuan kamunikasi yang dimiliki oleh para peserta selaku Kader JPPA.Kata kunci:Komunikasi Interpersonal, Kota Layak Anak, Semarang AbstractThe high rate of violence against children in Semarang which reached 195 cases in 2018 needs to be a concern of all parties both government and society. This must be addressed immediately because the city of Semarang is targeting to became a city worthy of children by 2020. Semarang City Government has made various efforts but it has not yet had a significant impact on reducing the number of violence against children. The indicator of the City Worth Child is not only how children who are victims of violence can be handled properly, but also how to take action to prevent violence against children as a preventive act. Good communication in a family can certainly be a stronghold early in preventing violence against children. This became the basis of community service in the form of workshops related to the development of family communication for JPPA (Women’s and Child Protection Network) Sadeng Village, Gunungpati District, Semarang. The role of JPPA in Sadeng Village has become a good embryo, but it is not optimal, because they only take action when their area cases but do not carry out preventive measures. The method of implementation was carried out by providing material and measuring the participant's understanding of family communication that had been understood and done. The result of the written post-test showed an increase in the communication skills possessed by the participants as JPPA Cadres.Keywords:Interpersonal Communication, City Worth Child, Semarang 
IKLAN LAYANAN MASYARAKAT DAN RESPON KHALAYAK ., Mukaromah; Yanuarsari, Dzuha Hening; Pratiwi, Mutia Rahmi
Islamic Communication Journal Vol 2, No 2 (2017): Edisi Juli-Desember
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2017.2.2.2170

Abstract

Semarang is the capital city of Central Java with high density characteristic and well known as a trading transit place. The Government of Semarang city is actively socializing the government‟s service programs through various media, one of theseis Videotron. There are various kind of social advertisements in Tugumuda Semarang videotron and the research shows that there are 4 social ads that are remembered by the society: Obeying The Traffic Rules, Tax Amnesty, Report to Hendy and Saber Pungli. This research aims to analyze the people‟s response towards those ads. This research uses quantitative approach, descriptive as the method, and Agenda setting theory.----------------------------------------------------------------------------------------Semarang  adalah  salah  satu  ibukota  provinsi  di  Jawa  Tengah  Indonesia  yang memiliki jumlah kepadatan penduduk yang cukup tinggi dan terkenal sebagai kota transit perdagangan. Pemerintah Kota Semarang saat ini tengah giat melakukan gerakan sosialisasi berbagai layanan kegiatan pemerintahan melalui berbagai media, salah satunya adalah videotron. Iklan Layanan Masyarakat yang disajikan di Videotron Tugumuda Semarang cukup beragam dan berdasarkan hasil penelitian terdapat empat ILM yang cukup diingat oleh masyarakat, yaitu: Tertib Berlalu Lintas, Amnesty Pajak, Lapor Hendy dan Saber Pungli. Penelitian ini bertujuan untuk mengkaji respon masyarakat terhadap empat Iklan Layanan Masyarakat tersebut. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif dan diulas dengan teori Agenda Setting. 
Co-Authors ., Mukaromah ., Mukaromah Dzuha Hening Yanuarsari, Dzuha Hening Naiza Rosalia Nuraliya, Fibriyani