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All Journal MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
WIBISONO SOEDIONO
Trisakti School of Management
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PENGARUH BRAND EXPERIENCE, BRAND IMAGE-CONGRUENCE, BRAND AFFECT DAN BRANDTRUST TERHADAP REPURCHASE INTENTION PADA PRODUK FASHION BERRYBENKA SECARA ONLINE DI JAKARTA WIBISONO SOEDIONO; KLEMENS WEDANAJI PRASASTYO; MARIA ADELINE
Media Bisnis Vol 12 No 1 (2020): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v12i1.881

Abstract

The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.
SERVICE QUALITY, CUSTOMER SERVICE QUALITY, CUSTOMER SATISFACTION, DAN CORPORATE IMAGE TERHADAP CUSTOMER LOYALTY PADA KLINIK KECANTIKAN DI JAKARTA MEGI TAMIA; WIBISONO SOEDIONO
Media Bisnis Vol 11 No 2 (2019): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v11i2.941

Abstract

The purpose of this research to aware of the influence of service quality, customer satisfaction, and corporate image, toward customer loyalty on klinik kecantikan erha skin care at Jakarta. This study using regression analysis to analyse data. The research has 100 sample on klinik kecantikan erha skin care. Research used purposive sampling method to determine this study. This study found that service quality, customer satisfaction and corporate image good effect on customer loyalty on klinik kecantikan erha skin care in Jakarta.
PENGARUH CAUSE RELATED MARKETING, CORPORATE IMAGE, DAN BRAND ATTRACTIVENESS TERHADAP CONSUMER PURCHASE DECISION PRODUK THE BODY SHOP DI JAKARTA BARAT JEREMI KORAYAN; WIBISONO SOEDIONO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 1 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.314 KB)

Abstract

The purpose of this study is to know how the influence of cause related marketing, corporate image, and brand attractiveness to consumer purchase decision product of The Body Shop at West Jakarta. The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 100 respondents. The respondents are considered as consumer that are purchasing the products of The Body Shop by using their own incomes. The total of entry data was analyzed using multiple regression. The result have shown that there are influence among cause related marketing, corporate image and brand attractiveness with consumer purchase decision product of The Body Shop at West Jakarta.
Faktor-Faktor yang mempengaruhi Perilaku Belanja Online pada E-Commerce Shopee Shelly Lau; Wibisono Soediono
Media Bisnis Vol 14 No 1 (2022): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v14i1.1685

Abstract

The purpose of this study is to know the influence of Relative Advantage, E-WOM, and Trust toward Attitudes towards Online Shopping to E-Commerce Shopee. The research design used descriptive research and causality research and variables are measured with 5 points Likert scale. This research collected by questionnaire by used primary data. The sampling in this study was purposive sampling and used 120 respondents. The data analysis techniques used in this study were descriptive statistics, quality tests, assumption tests, and hypothesis testing. The result of this study indicate that relative advantage, e-wom, and trust have an influence to attitudes towards online shopping.
Peran Research Marketing Terhadap Database Perusahaan di PT. Petik Emas Consulting Sheren Olivia Cendrawan; Arton Briyan Prasetio; Stella Stella; Wibisono Soediono
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 2 No 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.2019

Abstract

This internship report is intended to explain the author's activities in the internship process with PT. Petik Emas Consulting through Magang Bersertifikat Kampus Merdeka program. This report will explain how the author's daily life as part of Marketing Intern. The things described will include the author's activities in searching for data, information, and facts related to research (competitors, companies, social enterprises, and social innovation) through the internet and interviews. The form of output from market research activities carried out will be collected into a social innovation outlook.
Co-Authors Arton Briyan Prasetio JEREMI KORAYAN KLEMENS WEDANAJI PRASASTYO MARIA ADELINE MEGI TAMIA Shelly Lau Sheren Olivia Cendrawan Stella Stella