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PENINGKATAN KINERJA KARYAWAN MELALUI KEPUASAN KERJA DAN KOMPENSASI SERTA LINGKUNGAN KERJA wahyu setiaji; ken sudarti
JURNAL EKONOMI MANAJEMEN AKUNTANSI Vol 19, No 33 (2012)
Publisher : LPPM STIE DHARMAPUTRA SEMARANG

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Abstract

The purpose of this studyis to examine the effect compensation, work environment on job satisfaction and company performance. This study uses a population of employees of the Polytechnic Academy of Sciences Voyages Semarang by the number of 46 people, while the sample in this study were 46 employees. Sampling technique with census metode. methods of data analysis used was multiple regression.The results of this study is: The results of this study indicate that the performance of employees affected by the compensation and work environment. Job satisfaction is not as intervening variable between the effect of compensation and work environtmen. Job satisfaction is an intervening variabel between the influence of work environment on employee perormance. Hypotheses related to yield the result that compensation had an influence on job satisfaction, a regression toward the positive. Job satisfaction has an influence on the performance of human resources, with a positive regression coefficient. Work environment has a significant influence on employee performance, with positive direction. Keywords:       Compensation, Work Environment, Job Satisfaction, Employee Performance  
Analisis Electronic Word Of Mouth (eWOM) Terhadap Brand Image, Brand Trust, dan Minat Beli Pada Smartphone iPhone (Studi Pada Mahasiswa Prodi Manajemen FEB UNISMA Angkatan 2018) Wahyu Setiaji; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine and explain the effect of electronic word of mouth, on interest in buying Smartphone Iphones which is mediated by brand image, and brand trust, both direct and indirect influences study FEB Unisma students. This research is an explanatory research type with a quantitative approach. The method used is study the Preacher & Hayes approach, which is the recommended method using the bootstrapping technique.. The sampling technique used the formula from Malhotra with the calculation results of 80 samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, path analysis. The results in this study indicate that the eWOM variable has a direct effect on the brand image and brand trust of the Iphone Smartphone. However, eWOM does not directly affect buying interest. Although the indirect effect or mediation effect is said to be proven if there is a direct relationship between the eWOM variable on buying interest, but based on the results in this study there is no direct relationship between eWOM and buying interest, it can be concluded that there is an indirect relationship between eWOM and buying interest. through brand image and brand trust, it is indicated that there is no mediating effect. Keywords: electronic word of mouth, brand image, brand trust, and purchase intention