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PENINGKATAN MINAT PEMBELIAN MEREK LOKAL MELALUI CONSUMER ETHNOCENTRISME Sudarti, Ken
VALUE ADDED | MAJALAH EKONOMI DAN BISNIS Vol 9, No 2 (2013): Vallue Added - Manajemen Unimus
Publisher : VALUE ADDED | MAJALAH EKONOMI DAN BISNIS

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Abstract

Untuk dapat tetap bertahan dalam jangka panjang, sebuah merek harus mempunyai equity. Ekuitas merek berhubungan positif dengan preferensi dan minat beli konsumen termasuk minat beli merek lokal. Salah satu variabel yang mempengaruhi minat pembelian merek lokal adalah sikap ethnocentrisme. Semakin ethnocentris seorang konsumen, semakin berminat membeli merek lokal. Faktor-faktor yang mempengaruhi sikap ethnocentrism seseorang adalah: openness to foreign cultures, patriotism, conservationm, collectivism/individualism. Selain itu faktor demografi seperti : umur, gender, pendapatan dan pendidikan juga mempengaruhi sikap ethnocentrism seseorang.
PENINGKATAN MINAT DAN KEPUTUSAN BERPARTISIPASI AKSEPTOR KB Sudarti, Ken; Prasetyaningtyas, Puji Prasetyaningtyas
Jurnal Dinamika Manajemen Vol 2, No 2 (2011): September 2011 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v2i2.2477

Abstract

Tujuan dari studi ini adalah untuk menemukan dampak dari kualitas layanan dan konseling yang disediakan oleh PLKB dan persepsi pengguna kontrasepsi pada budaya lingkungan yang berkontribusi terhadap ketertarikan dan keputusan para pengguna alat kotrasepsi. Populasi penelitian ini adalah 98 wanita yang melakukan program keluarga berencana dalam jangka waktu lama dengan menggunakan sample convenience. Penelitian ini menunjukkan mayoritas pengguna kontrasepsi adalah usia rawan untuk melahirkan, memiliki lebih dari dua anak, dan relatif memiliki latar belakang pendidikan rendah. Kualitas layanan program konseling dan budaya lingkungan dalam program keluarga berencana mempunyai dampak positif terhadap ketertarikan dan keputusan untuk berpartisipasi terhadap program keluarga berencana. Kualitas layanan ditemukan sebagai kontribusi terbesar terhadap peningkatan ketertarikan dan partisipasi dalam program keluarga berencana.The aim of this study was to find out the effect of the service quality and counceling provided by the family planning field workers (PLKB) and the perception of the contraception users on the environmental culture that contribute to the interest and decision of the contraception users.The population of this study was the contraception users in Demak District. The traditional statistical model of yamae was applied to recruit the 98 women who were long-term users of birth control within the government-sponsored family planning program using the convenience sampling method.The study showed that the majority of the contraception users were in the age at risk of giving birth , with more than two children and relatively had low education background. The service quality, councelling program and environmental culture had a possitive effect on the interest and the decision of participating in the family planning program . Service quality was found to give the biggest contribution for the improved interest and partisipation in the family planning program.
PENINGKATAN LOYALITAS PELANGGAN MELALUI KEPANTASAN HARGA DAN PENANGANAN KOMPLAIN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Sudarti, Ken; susanti, rusni
JURNAL EKONOMI MANAJEMEN AKUNTANSI Vol 18, No 31 (2011)
Publisher : LPPM STIE DHARMAPUTRA SEMARANG

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Abstract

Business at beauty industrial more met at cities entire Indonesia. Willing woman class to beautify self and care beauty is phenomenon that support more the faster this business. Recently, beauty and body treatment is being topic that many discussion. So, the important beauty and body treatment for a part society this time, on that account many company beauty sells product or beauty service. Population in this watchfulness service user Natasha Skin Care at Semarang during year 2010. Result from this watchfulness has influence towards customer satisfaction, this seen from result t count > t table or significant < 0.05. Handling complain has influence towards customer satisfaction, this seen from result t count > t table or significant < 0,05. Has influence towards customer loyalty, this seen from result t count > t table or significant < 0.05. has influence towards customer loyalty, this seen from result t count > t table or significant < 0,05. Handling complain has influence towards customer loyalty, this seen from result t count > t table or significant < 0.05. Keyword :             price fairness, handling complain, customer satisfaction and customer loyalty
Peningkatan Minat dan Keputusan Berpartisipasi Akseptor KB Sudarti, Ken; Prasetyaningtyas, Puji Prasetyaningtyas
JDM (Jurnal Dinamika Manajemen) Vol 2, No 2 (2011): September 2011 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v2i2.2477

Abstract

Tujuan dari studi ini adalah untuk menemukan dampak dari kualitas layanan dan konseling yang disediakan oleh PLKB dan persepsi pengguna kontrasepsi pada budaya lingkungan yang berkontribusi terhadap ketertarikan dan keputusan para pengguna alat kotrasepsi. Populasi penelitian ini adalah 98 wanita yang melakukan program keluarga berencana dalam jangka waktu lama dengan menggunakan sample convenience. Penelitian ini menunjukkan mayoritas pengguna kontrasepsi adalah usia rawan untuk melahirkan, memiliki lebih dari dua anak, dan relatif memiliki latar belakang pendidikan rendah. Kualitas layanan program konseling dan budaya lingkungan dalam program keluarga berencana mempunyai dampak positif terhadap ketertarikan dan keputusan untuk berpartisipasi terhadap program keluarga berencana. Kualitas layanan ditemukan sebagai kontribusi terbesar terhadap peningkatan ketertarikan dan partisipasi dalam program keluarga berencana.The aim of this study was to find out the effect of the service quality and counceling provided by the family planning field workers (PLKB) and the perception of the contraception users on the environmental culture that contribute to the interest and decision of the contraception users.The population of this study was the contraception users in Demak District. The traditional statistical model of yamae was applied to recruit the 98 women who were long-term users of birth control within the government-sponsored family planning program using the convenience sampling method.The study showed that the majority of the contraception users were in the age at risk of giving birth , with more than two children and relatively had low education background. The service quality, councelling program and environmental culture had a possitive effect on the interest and the decision of participating in the family planning program . Service quality was found to give the biggest contribution for the improved interest and partisipation in the family planning program.
Analisis Faktor-Faktor yang Mempengaruhi Kinerja Pemasaran Nasmoco di Jawa Tengah dan DIY Saleh, Hanafi; Sudarti, Ken
Jurnal Manajemen Bisnis Vol 1, No 1: March 2010
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This reaserch aimed to analysed factors influencing Nasmoco’s marketing in Chentral Java and Jogjakarta. The factors were sales performance, distribution performance, service quality and promotion. Salesperson commitment, learning orientation, and motivation also tested as factorsinfluencing salesperson performance. Respondents of the study consist of Customer Representative Commission (CRC), salespersom, and supervisor. Data were collected using questionaire and analyzed using multiple regresion analysis. The result indicated that only learning orientation have no significant influence on salesperson performance, this means that Nasmoco has well aducated salesperson. The result also also showed no significant influence of promotion on sales performance. It didn’t mean that Nasmoco should leave their promotion, But Nasmoco should find creative idea in their promotion in order to get new customer and to raise customer loyalty.
Religiosity Competitiveness on Knowledge Conversion:A New Approach to Boost Adaptive Selling Capability Sudarti, Ken; Fachrunnisa, Olivia
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

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Abstract

A very dynamic market conditions and the diversity of customers’ character in the financial services industry requires companies to be able to adjust selling methods according to the conditions encountered. In the knowledge management perspective, the wealth and variety of knowledge possessed by salespersons are determinants of adaptive selling capability which will ultimately contribute to the growth of the financial services industry. Various studies have tried to explore the leverage factors of adaptive selling, but not much studies who used perspective of knowledge conversion activities based on personal values as approach. Thus, this study offers a new concept, namely Religiosity Competitiveness on Knowledge Conversion (RCKC) and examines its impact on adaptive selling capability. The study was conducted on 157 Sharia insurance salespersons by taking samples using purposive sampling technique. The test results show that RCKC which compose of religiosity competitiveness on socialization, religiosity competitiveness on externalization, religiosity competitiveness on combination and religiosity competitiveness on internalization can increase adaptive selling capability. Thus, the ability to convert knowledge about good sales techniques as a result of the religiosity competitiveness will increase adaptive selling capability. This in-depth study is expected to contribute to knowledge management practices and policies, especially in knowledge conversion.
Job Embeddedness: a Strategy to Reduce Voluntary Turnover Intention Ratnawati, Alifah; Sudarti, Ken; Mulyana, Mulyana; Mubarok, M Husni
JDM (Jurnal Dinamika Manajemen) Vol 11, No 2 (2020): September 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i2.22876

Abstract

This study examines the relationship between Job Embeddedness and Job Insecurity to voluntary turnover intention and job performance. The sample of this study were 209 respondents from permanent or contract employees who worked as secretaries, clerical or administrative personnel in government or private offices in Central Java, Indonesia. This study used Structural Equation Modelling (SEM) for hypothesis testing. Result of this job insecurity cannot be used to predict voluntary turnover intention or job performance. Job embeddedness is divided into three types, namely job embeddedness link, job embeddedness fit, and job embeddedness sacrifice. Job Embeddedness link and Job Embeddedness fit have no effect on voluntary turnover intention, but they can be used to predict job performance. In contrast, Job embeddedness sacrifice has an effect on voluntary turnover intention but cannot be used to predict job performance. Voluntary turnover intention proved able to be used to predict job performance.
MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION Siti Yuliana; Ken Sudarti
Jurnal Ekonomi dan Bisnis Vol 19, No 1 (2018): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.19.1.71-79

Abstract

This study attempts to know whether physical surrounding , social surrounding , and salespromotion impact on impulse buying , exhibit visitors held in citraland mall .Population in thisresearch is visitors exhibition .Samples to be taken as many as 100 respondents with using atechnique explanory sample , using multiple regression technique .This research result indicatesthat physical surrounding have a positive influence to sales promotion .Social surrounding havea positive influence to sales promotion .Physical surrounding have a positive influence to impulsebuying .Social surrounding have a positive influence to impulse buying .Sales promotion havea positive influence to impulse buyingKeywords : physical surrounding, social surrounding, sales promotion and impulse buying.
PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH RELIGIUSITAS DAN REPUTASI MEREK TERHADAP MINAT BELI ULANG Ken Sudarti; Salim Bakhrul Ulum
Jurnal Ekonomi dan Bisnis Vol 20, No 2 (2019): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.20.2.48-61

Abstract

This research is brainstormed by the franchise business which develops rapidly. There are somany franchise trade marks which are developed in Indonesia especially in Semarang suchas Kentucky Fried Chicken (KFC). McDonald, Pizza Hut, Hoka-Hoka Bento, etc. As a fast foodrestaurant, KFC has so many competitors which always compete to satisfy the costumers. Inorder to attract the customers, KFC has to improve the quality of taste, services and productinnovations. It is done in order to keep the reputations of its trade mark and improve therepurchase intention. Based on the phenomenon above, the research focuses to analyze howto improve the repurchase intention of KFC product in Semarang based on religiosity, reputationof trade mark and the customers attitude. The object of the research are the customers of KFCin Semarang city which involves 100 responders. The sampling technique used in this researchis purposive sampling. It is a sampling technique based on current criteria. The data collectinguses questioners which opened questions and closed questions. The data analysis uses doubleregresi linier and sobel test with SPSS. The result of the analysis shows that the religiosity andreputation of trade mark has a positive and significant impact on repurchase intention.Keywords : Religiosity, Reputation Of Trade Mark, Customer Attitude and Repurchase Intention
MODEL PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS Ken Sudarti; Dewi Zahrotul Munifa Dila
Jurnal Ekonomi dan Bisnis Vol 21, No 1 (2020): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.21.1.12-25

Abstract

In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company’s differentiation and successed. The aim of this study is to find the impact of rebranding and rational appeals on brand loyalty development while using brand image as mediator in Indosat Ooredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live in Semarang. Through a structured questionnaire data were collected and with the help of SPSS, analysis was made. The results reveal that rational appeals and rebranding has significant effects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo’s rational appeals and brand image has significant effect on building consumer’s brand loyalty. In the other side, rational appeals has directly impact on brand loyalty, while rebranding has undirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty