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All Journal Journal of Community Engagement Research for Sustainability Sagu
Yelmira Zalfiatri
Fakultas Pertanian, Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Nursing Public Health Other

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Journal : Journal of Community Engagement Research for Sustainability

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Stategi Pemasaran Digital Sebagai Pengembangan Usaha Minuman Fungsional “Onspot” di Kota Pekanbaru Jum'atri Yusri; Evi Rossi; Angga Pramana; Yelmira Zalfiatri; Ramayuni Ramayuni; Rusli Rustam
Journal of Community Engagement Research for Sustainability Vol. 1 No. 2 (2021): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.065 KB) | DOI: 10.31258/cers.1.2.98-105

Abstract

ONSPOT is a business owned by students of the Department of Agricultural Product Technology, Faculty of Agriculture, Riau University. This business is engaged in the contemporary beverage with the main ingredients of functional food yogurt and kefir. ONSPOT's business development received funding for activities through the University Student Entrepreneur Competition (KMP) activity in 2020 for the business development category. It is believed that this business prospect is quite promising in the future considering that ONSPOT products carry contemporary beverage products containing good bacteria that have an impact on health and have a good taste. However, the great potential that ONSPOT has to develop its products is not followed by an optimal marketing and branding process, where the marketing process is still carried out through communication from one person to another and through Instagram. The branding process is still constrained by minimal information. This causes the limitations of ONSPOT to be widely known by the public. Entrepreneurship development service activities by conducting training on ONSPOT website management and optimizing ONSPOT social media, so that ONSPOT appeals are increasingly recognized by the public
Co-Authors AINIL HIFDA DAULAY Angga Pramana Dewi Fortuna Ayu eykel sura bema FADLA B. SYARIF Faizah Hamzah Fajar Restuhadi GUSLIKO NURMAN Jum'atri Yusri MELIYANA MELIYANA Ramayuni Ramayuni Rossi, Evy RUSLI RUSTAM SITI SANTUN MULIA USMAN PATO Vonny Setiaries Johan Yusmarini Yusmarini