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All Journal Infotech Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
Lianna Wijaya
Management Department, BINUS Online Learning, Bina Nusantara University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Identifikasi Kepuasan Penumpang atas Implementasi Kualitas Layanan Perusahaan Penerbangan Lianna Wijaya; Ridho Bramulya Ikhsan; Hartiwi Prabowo; Rini Kurnia Sari
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 3 (2019): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v6i3.357

Abstract

The purpose of this study to examined the contribution of the dimensions airline service quality to build of passengers satisfaction who using LCC airlines in DKI Jakarta and identified the level satisfaction of passengers who using LCC airlines. The data collection using a questionnaire and distributed to 120 passengers who use LCC airlines in DKI Jakarta. The analysis used multiple linear regression and important-performance matrix analysis. All data is valid, reliable and the best linear unbiased estimator tests is fit. Findings showed that, simultaneously and partially, dimensions of airline service quality had a significant impact on passenger satisfaction who using LCC airlines. The results of the important-performance matrix, there are 6 attributes that require special treatments to create passenger satisfaction and only 3 attributes that are felt satisfied by passengers.
PENGARUH DIGITALISASI SURAT PERINTAH KERJA TERHADAP KINERJA KARYAWAN DEPARTEMEN PRODUCT DEVELOPMENT DI PT CENTRAL MEGA KENCANA Eri Dwi Suciaji; Hermanto Widjaja; Mohammad Heryansyah; Lianna Wijaya
INFOTECH journal Vol. 9 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/infotech.v9i1.5030

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh Internet of Things, Big Data, dan Cyber Physical System terhadap kinerja Product Development selama pandemi di PT Central Mega Kencana untuk memberikan rekomendasi langkah yang dapat diambil untuk meningkatkan kinerja Product Development PT Central Mega Kencana. Penelitian dilakukan menggunakan metode kuantitatif deskriptif dengan melakukan survei kepada karyawan pada departemen Product Development di PT Central Mega Kencana sebanyak 218 orang. Metode analisis menggunakan metode SmartPLS 3.2.7. Hasil penelitian menunjukan bahwa Internet of Things, Big Data, dan Cyber Physical System memiliki pengaruh positif dan signifikan terhadap kinerja departemen Product Development PT Central Mega Kencana. Digitalisasi memiliki potensi untuk meningkatkan efisiensi, meningkatkan kualitas hidup, dan memungkinkan pengelolaan yang lebih baik.
Pelatihan Desain Branding Indonesia Next Good Brand Bagi UMKM di Kota Semarang Lianna Wijaya; Rini Kurnia Sari; Noor Udin; Taufiq Annas; Hendri Hartono
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5493

Abstract

Branding berfungsi untuk memberikan identitas produk yang mudah dikenal oleh pelanggan. Dalam persaingan UMKM, produk UMKM perlu memiliki identitas yang unik agar senantiasa dapat berkompetisi unggul. Pelatihan branding produk ini merupakan salah satu kegiatan pengabdian kepada masyarakat yang dilakukan oleh proyek inisiatif 2023 dari Universitas Bina Nusantara Semarang. Pelatihan dillakukan pada bulan Maret 2023, berjalan lancar, dan diikuti oleh 25 pelaku UMKM di kota Semarang. Adapun hasil dari pengabdian ini diharapkan pelaku UMKM dapat menciptakan identitas produk yang dapat melekat di hati pelanggan dan senantiasa berinovasi dalam mengembangkan produk UMKM.
THE EXAMINATION OF THE IMPACT OF CUSTOMER VALUE ON CONSUMER BEHAVIOR AMONG MINIMARKET RETAIL PATRONS IN THE JABODETABEK Abigael Tiffany; Niko Putra Wijaya; Mohammad Ansara Djahran; Lianna Wijaya
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 1 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i1.5770

Abstract

Minimarkets represent a critical sector within the retail industry, playing a fundamental role in fulfilling the daily requirements of consumers, amidst a persistent uptrend in sales value. Within the progressively competitive commercial environment, the comprehension of Customer Value has emerged as a pivotal element in augmenting Satisfaction, consequently fostering customer Loyalty, which stands as a crucial component of Consumer Behavior and is essential for ensuring the continuity of business operations. The principal aim of this research is to examine the influence of Customer Value on Consumer Behavior among minimarket customers in the Jabodetabek area. A total of 376 minimarket customers in Jabodetabek area were surveyed via an online questionnaire for data collection. The methodological approach utilized for data analysis involved the application of Structural Equation Modeling using SmartPLS 4.0. The results of hypothesis testing indicate that Customer Value factors such as Product Excellence, Service Excellence, Social Value, and Aesthetics play a crucial role in influencing customer Satisfaction. Nevertheless, the Efficiency dimension does not demonstrate a notable impact on Satisfaction. Furthermore, customer satisfaction plays a significant role in fostering customer loyalty. The conclusions drawn from this study emphasize the need for minimarket businesses to continuously assess customer satisfaction levels by leveraging Customer Value, in turn enhancing customer loyalty and nurturing more resilient links between minimarkets and consumers in the Jabodetabek region.
Co-Authors Abigael Tiffany Eri Dwi Suciaji Hartiwi Prabowo Hendri Hartono Hermanto Widjaja Mohammad Ansara Djahran Mohammad Heryansyah Niko Putra Wijaya Noor Udin Ridho Bramulya Ikhsan Rini Kurnia Sari Taufiq Annas