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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Almana : Jurnal Manajemen dan Bisnis
Rini Larasati Irawan
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Subjective Norm of Interest to Use in Online Shopping Rini Larasati Irawan; Ratih Hurriyati; Mohamad Reza Nurpratama
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 3 (2020): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.183 KB) | DOI: 10.36555/almana.v4i3.1489

Abstract

In this generation, shopping online is not considered a taboo thing anymore. This matter is supported by its various applications that are already familiar to people all over the world. Jakarta is among one of all Indonesian capital cities, where shopping online has made it easier for people to shop and to erase gaps while shopping, saves more time, and it's other advantages. The urge and influence of people around us can be one of the main reasons that might affect it. Subjective norm and interest to use are the two variables used in this research. The data were collected by spreading questionnaires through google forms, the amount of collected respondent are 65 respondent who came from Jakarta. The result of the research used the AMOS program. And the hypothesis test result shows that all probabilities, whether it's the subjective norm or the interest to use, are significant.
Analisis strategi pemasaran untuk meningkatkan penjualan pada toko XYZ Mohamad Reza Nurpratama; Ratih Hurriyati; Puspo Dewi Dirgantari; Rini Larasati Irawan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2890

Abstract

The purpose of this study is to find out the strategy carried out by the XYZ Store in order to increase sales of its clothing products, where this is to get customer satisfaction and profit from sales that have been made, the output of the seller will get increased sales of clothing in the form of shirts, pants, and jackets which has a large size. This study qualitative research. The type of research used is the descriptive method, the object of research is one store that is in e-commerce which is a large-sized clothing store. The result showed that the 7P marketing mix became the basis for XYZ Stores to market its clothes to satisfy consumers. Based on the SWOT matrix that has been carried out, described through SO, Consumers can make clothes according to the basic materials and models they want. WO because the price of cloth is unpredictable, so sometimes the seller doesn’t get too big a profit. ST in the form of advertising prices found in e-commerce. WT, in the form of an order in a certain amount, will get an attractive discount from XYZ Store.
Co-Authors Mohamad Reza Nurpratama Mohamad Reza Nurpratama Puspo Dewi Dirgantari Ratih Hurriyati