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All Journal Aptisi Transactions on Technopreneurship (ATT) ADI Journal on Recent Innovation (AJRI) IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Yulia Putri Ayu Sanjaya
University of Raharja
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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Journal : Startupreneur Business Digital (SABDA Journal)

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Utilizing Digital Marketing As A Business Strategy: Utilizing Digital Marketing As A Business Strategy B.P. Kusumo Bintaro; Petrus Sokibi; Izwan Amsyar; Yulia Putri Ayu Sanjaya
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 1 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1136.628 KB) | DOI: 10.33050/sabda.v1i1.79

Abstract

With the advancement of information technology has grown so rapidly. One form of development that can be seen in the existence of a platform that connects one another or what can be said is social media. Instagram, Facebook, Twitter and Tiktok are examples of social media that are the most popular platforms. Starting from children to adults all use social media[1]. With this, social media has become a concern for business people. Now, almost all business people do not hesitate to market their products or services through social media. On that basis, this article was written. The goal is to see how digital marketing is useful in today's business strategy.
Co-Authors Ankur Singh Bist Ardi B.P. Kusumo Bintaro Bhupesh Rawat Dedeh Supriyanti Izwan Amsyar Karno Diantoro Muhamad Yusup Nidhi Mehra Petrus Sokibi Sri Watini Stevany Edilia Yuli Yessy Richa Rachmawati