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Sekolah Tinggi Ilmu Ekonomi Indragiri (STIE-I) Rengat

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THE EFFECT OF PROMOTION AND QUALITY OF SERVICE ON MOTORCYCLE CONSUMER SATISFACTION (CASE STUDY OF STIE INDRAGIRI) Hermanto Hermanto; Walmi Sholihat; Astarman Astarman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.398

Abstract

This research was conducted at the Indragiri Rengat School of Economics, especially students who use motorbikes. The purpose of this study was to determine the effect of promotion and service quality on motorcycle consumer satisfaction (case study of STIE Indragiri students). With the number of samples used as many as 94 respondents. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) Promotion partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (2) Service quality partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (3) Promotion and service quality simultaneously affect motorcycle consumer satisfaction (case study of STIE Indragiri students). The influence of the Promotion and Service Quality variables on the consumer satisfaction variable is very strong, with a contribution of 86%, while the other variables not examined are 14%.
THE EFFECT OF FINANCIAL PERFORMANCE ON THE LEVEL OF FINANCIAL INDEPENDENCE REGIONAL PUBLIC SERVICE AGENCY (BLUD) REGIONAL PUBLIC HOSPITAL (RSUD) INDRASARI RENGAT Heriasman Heriasman; Walmi Sholihat; Astarman Astarman; Fitri Khairida
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.477

Abstract

The financial performance of the Regional Public Service Agency (BLUD) of RSUD Indrasari Rengat has fluctuated, this greatly affects the level of financial independence as a hospital that has implemented the pattern of financial management of the Regional Public Service Agency (PPK-BLUD). Since 2016-2020, the financial performance of the Indrasari Rengat Hospital for the liquidity ratio seen from the current ratio has decreased. Furthermore, there was an increase in the solvency ratio and fluctuations in the profitability ratio, this was also supported by the research gap of several previous studies such as the research of Wijayanti (2015), Mentari (2018) and Tama (2018). This research was conducted at the BLUD RSUD Indrasari Rengat, the research was carried out for approximately 6 (six) months. The purpose of this study was to analyze and examine the effect of financial performance (Liquidity Ratio - Current Ratio, Solvency Ratio, Profitability Ratio) on the level of financial independence of the BLUD RSUD Indrasari Rengat, Indragiri Hulu Regency. This study uses quantitative methods, namely research that analyzes and examines the effect of financial performance (Liquidity Ratio - Current Ratio, Solvency Ratio, Profitability Ratio) on the level of financial independence of BLUD Indrasari Rengat Hospital, Indragiri Hulu Regency. By analyzing the data using multiple linear regression, correlation coefficient, and hypothesis testing which will later be assisted by using SPSS version 24. Based on the results of the study, it showed that financial performance, namely the liquidity ratio (current ratio), solvency ratio, and profitability ratios had a positive and significant effect on the level of financial independence at the BLUD RSUD Indrasari Rengat.