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All Journal EKONOMIS : Journal of Economics and Business Jurnal Manajemen dan Bisnis
Hermanto Hermanto
Sekolah Tinggi Ilmu Ekonomi Indragiri (STIE-I) Rengat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF PROMOTION AND QUALITY OF SERVICE ON MOTORCYCLE CONSUMER SATISFACTION (CASE STUDY OF STIE INDRAGIRI) Hermanto Hermanto; Walmi Sholihat; Astarman Astarman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.398

Abstract

This research was conducted at the Indragiri Rengat School of Economics, especially students who use motorbikes. The purpose of this study was to determine the effect of promotion and service quality on motorcycle consumer satisfaction (case study of STIE Indragiri students). With the number of samples used as many as 94 respondents. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) Promotion partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (2) Service quality partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (3) Promotion and service quality simultaneously affect motorcycle consumer satisfaction (case study of STIE Indragiri students). The influence of the Promotion and Service Quality variables on the consumer satisfaction variable is very strong, with a contribution of 86%, while the other variables not examined are 14%.
Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat Hermanto Hermanto; Roky Apriansyah; Khusnul Fikri; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.319 KB) | DOI: 10.33087/ekonomis.v3i2.78

Abstract

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study.
THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED ​​BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT Roky Apriansyah; Hermanto Hermanto; Yusnedi Yusnedi; Warnadi Warnadi; Suwaji Suwaji
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.475

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of this study was to determine the effect of promotion on purchasing decisions mediated by buying interest in Small and Medium Enterprises in Rengat District. With the number of samples used as many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.
Co-Authors Albetris Albetris Astarman Astarman Fikri, Khusnul Roky Apriansyah Suwaji Suwaji Walmi Sholihat Warnadi Warnadi Yusnedi Yusnedi