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All Journal Sosiohumaniora ENSAINS JOURNAL Jurnal Ekonomi Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Merry Fithriani
Universitas Kebangsaan Republik Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF SUPERVISION, WORKLOAD AND MOTIVATION ON THE WORK PRODUCTIVITY OF THE PACKING DEPARTMENT AT PT. X BANDUNG REGENCY Merry Fithriani
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi, Periode Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.319 KB)

Abstract

The purpose of this study is to determine the effect of supervision, workload and motivation on the work productivity of the packing section at PT. X Kabupaten Bandung. Where independent variables consist of photocariths, workloads, and motivation. While the dependent variable is work productivity. This study uses a quantitative method, where this instrument is in the form of observation, interviews, and questionnaires. The population in this study is the employees of the packing section at PT. X Kabupaten Bandung. Samples taken as many as 72 employees. The analysis used in this study includes validity test, reliability test, descriptive analysis, classical assumption test, multiple linear regression analysis, partial test, simultaneous test and determination test.
ANALISIS PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN JASA PAYMENT POINT ONLINE BANK Merry Fithriani
ENSAINS JOURNAL Vol 3, No 1 (2020): ENSAINS Journal Januari 2020
Publisher : UNIVERSITAS KEBANGSAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.072 KB) | DOI: 10.31848/ensains.v3i1.373

Abstract

Abstract:. This reseach aimed to find out and analyze of perceived value and trust on purchase intention on PPOB services in the south Bandung area. The population in this study is the owner of a credit kios in the southern Bandung area.by using saturated sample that is the number of samples equal to the population of 120 respondents.this reseach is using Struktural Equation Model (SEM) AMOS 21.the test result concluded that perceived value and trust significant positive effect on the intention to use PPOB services in the south Bandung area.based on the indicators described in perceived value are emotional value,social value,and functional value,and in trustworthiness namely ability,virtue,integrity,they have a significant partial effect on purchase intention.the result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.Keyword: Perceived value,Trust,Purchase IntentionAbstrak: Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh persepsi nilai dan kepercayaan terhadap niat pembelian jasa PPOB di wilayah Bandung selatan. Populasi dalam penelitian ini adalah pemilik kios pulsa di wilayah bandung selatan. dengan menggunakan sampel jenuh yaitu jumlah sampel sama dengan populsi yaitu sebanyak 120 responden. Alat analisa dengan menggunakan Struktural Equation Model (SEM) AMOS 21. Hasil dari penelitian menunjukkan bahwa persepsi nilai dan kepercayaan signifikan berpengaruh positif terhadap niat menggunakan jasa PPOB di wilayah Bandung selatan. berdasarkan indikator yang dijelaskan pada persepsi nilai yaitu nilai emosional, nilai sosial dan nilai fungsional, dan pada kepercayaan yaitu kemampuan, kebajikan, integritas maka mereka memiliki pengaruh parsial yang signifikan terhadap niat pembelian. Hasilnya dapat dipertahankan dengan memberi pelanggan nilai terbaik dan mendapatkan kepercayaan mereka untuk mempertahankan niat  pembelian mereka.Kata Kunci: Persepsi nilai,kepercayaan,niat pembelian
CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
Peningkatan kompetensi sdm berbasis digital di Kampung Gamis Soreang Kabupaten Bandung Granit Agustina; Feby Febrian; Merry Fithriani
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengembangan Kompetensi sumber daya manusia berbasis digital pada karyawan Kampung Gamis serta untuk mengetahui peningkatan kinerja karyawan setelah dilakukannya pengembangan Kompetensi berbasis Digital. Metode penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan mereduksi data, menyajikan data, penarikan kesimpulan serta memeriksa keabsahan data. Hasil penelitian ini yaitu pengembangan sumber daya kompetensi yang dilakukan dimulai dengan seleksi karyawan yang baik dan mengikut sertakan dalam pelatihan-pelatihan. Di era Pandemi seperti sekarang maka diharuskan para karyawan mengikuti pelatihan melalui Digital/Online seperti lewat sosial media ataupun aplikasi tertentu. Kinerja karyawan meningkat setelah dilakukannya pengembangan sumber daya manusia berbasis kompetensi. Peningkatan ini dibuktikan dengan kualitas kerja atau kualitas produk yang dihasilkan semakin baik. Hasil dari penelitian yang didapat bahwa kompetensi memang mempengaruhi kinerja para karyawan. Meningkatnya kinerja karyawan dan semakin lama ia bekerja pada perusahaan, pengetahuan karyawan juga harus semakin ditingkatkan dengan mengadakan pengembangan dan pelatihan karyawan berbasis digital. Semakin meningkatnya keterampilan maka akan mampu meningkatkan kinerja karyawan, sehingga membentuk kinerja yang lebih bagus lagi terhadap perusahaan.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Loyalitas Sebagai Moderasi Muhamad Ilham Faozi; Merry Fithriani; John Sihar Manurung; Septa Intiar; Desty Hapsari Kirana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4163

Abstract

In attracting consumers, business owners try their best to provide everything they can to meet customer satisfaction. Consumer satisfaction is a very important factor to ensure the survival of a company. The goal of a company is to create and retain consumers. In order for a company to develop and get satisfaction from consumers, a company must be able to provide more value to the quality provided to consumers. This research aims to determine the effect of product quality and service quality on customer satisfaction with loyalty as moderation. The current analysis uses a quantitative approach. The population of this research is consumers or customers who have shopped. Samples were taken from this population, and the sample selection for this study was determined by random sampling, resulting in a sample of 150 respondents. The results of this research have found that product quality and service quality influence customer satisfaction. Loyalty as a moderating variable is able to moderate the influence of product quality on customer satisfaction.  
Co-Authors Anthon Tondo Anwar Sulaiman Desty Hapsari Kirana Feby Febrian Granit Agustina Gunawan Gunawan John Sihar Manurung Lenny Menara Sari Saragih Muhamad Ilham Faozi R. Dewi Pertiwi Septa Intiar Wikrama Wardana