Articles
<![CDATA[Pengaruh Harga dan Kualitas Produk Terhadap Loyalitas Pelanggan pada PT GV ]]>
<![CDATA[Nurmin Arianto]]>;
<![CDATA[Febrian Febrian]]>
<![CDATA[ Jurnal Ekonomi Efektif Vol 4, No 3 (2022): JURNAL EKONOMI EFEKTIF ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/JEE.v4i3.20135
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh Harga dan Kualitas Produk secara parsial dan simultan terhadap Loyalitas pelanggan pada PT GV. Metode penelitian menggunakan Asosiatif Kuantitatif. Jumlah sampel yang digunakan pada penelitian ini adalah 99 responden dengan menggunakan teknik pengumpulan data observasi dan kuesioner, studi kepustakaan. Teknik analisa data dengan uji instrumen yaitu uji validitas dan uji reliabilitas, uji asumsi klasik yaitu uji normalitas, uji multikolinieritas, uji heteroskedastisitas, dan uji korelasi product moment, uji regresi linier sederhana, uji regresi linier berganda, uji koefisien krelasi, dan uji hipotesis, yaitu uji t dan uji F. Hasil penelitian diperoleh Harga berpengaruh secara parsial terhadap loyalitas dan Kualitas Produk berpengaruh secara parsial terhadap loyalitas sedangkan Harga dan Kualitas Produk berpengaruh secara simultan terhadap Loyalitas. Dengan demikian dapat disimpulkan bahwa Harga dan Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI LEMBUR BATIK ]]>
<![CDATA[Feby Febrian]]>
<![CDATA[ Ekono Insentif Vol 13 No 1 (2019): Ekono Insentif ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah IV ]]>
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DOI: 10.36787/jei.v13i1.86
<![CDATA[Setiap perusahaan harus mampu menarik konsumen dengan menawarkan produk yang berkualitas, penetapan harga yang tepat sesuai dengan kebutuhan pasar yang dapat mendorong pertumbuhan minat beli konsumen terhadap suatu produk. Penelitian ini bertujuan untuk mengetahui apakah kualitas produk dan harga berpengaruh terhadap minat beli untuk membeli pakaian batik. Penelitian ini merupakan penelitian descriptive dan verifikatif dengan menggunakan analisis jalur (Path Analysis), , dimana populasi responden adalah semua konsumen batik lembur sebanyak 500 orang dengan sampel 84 orang responden dengan software SPSS 21. Dari hasil tanggapan responden yang telah terdistribusi maka secara simultan hasil pengujian menunjukkan bahwa kualitas produk dan harga mempengaruhi minat beli dengan pengaruh kualitas produk sebesar 0,577 dan signifikan terhadap harga 0,263 dan secara simultan pengaruh kedua variabel pada minat beli 0,354. Dari hasil penelitian secara parsial mengetahui kualitas produk yang lebih dominan berpengaruh pada minat beli dibandingkan harga.]]>
<![CDATA[MODEL STRATEGI E-LEARNING TERHADAP MOTIVASI BELAJAR MAHASISWA DI MASA WABAH COVID-19 ]]>
<![CDATA[Granit Agustina Sugalang]]>;
<![CDATA[Syamsu Yusuf LN]]>;
<![CDATA[Rudi Suprianto Ahmadi]]>;
<![CDATA[Feby Febrian]]>
<![CDATA[ Ekono Insentif Vol 14 No 2 (2020): Ekono Insentif ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah IV ]]>
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DOI: 10.36787/jei.v14i2.266
<![CDATA[Abstrak - Penelitian ini bertujuan untuk menganalisis metode pembelajaran daring terhadap motivasi belajar mahasiswa pada masa wabah covid-19 di lingkungan Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti. Kondisi Pembelajaran Online dengan menggunakan e-learning pada atmosfir pendidikan tinggi memiliki maksud pengembangan cara belajar dengan online yang berbasis teknologi informasi dan selama ini telah berjalan pada perguruan tinggi. Guna mengembangkan proses pembelajaran yang selama ini sudah berlangsung antara mahasiswa dan dosen secara khusus di kembangkan cara-cara atau metode transfer pengetahuan dalam berbagai mata kuliah secara daring. Penelitian dilakukan dengan menggunakan kuesioner yang di bagikan kepada seluruh mahasiswa dan mahasiswi Fakultas Ekonomi dan Bisnis Universitas Winaya Mukti dengan menggunakan fasilitas google form. Metode penelitian ini menggunakan regresi linier dan korelasi pearson. Pengolahan data dilakukan dengan menggunakan SPSS 22 for windows. Dari hasil penelitian diketahui bahwa hubungan pembelajaran daring selama covid 19 terhadap motivasi belajar mahasiswa sebesar 0.553, hal ini menunjukkan bahwa metode pembelajaran daring memiliki pengaruh positif signifikan terhadap motivasi belajar mahasiswa pada masa covid-19. Manfaat dari penelitian ini dapat memberikan kontribusi positif bagi pengembangan metode pembelajaran daring dalam menumbuhkan motivasi belajar mahasiswa. Abstract - This study aims to analyze online learning methods on student learning motivation during the covid-19 outbreak in the Faculty of Economics and Business, University of Winaya Mukti. Conditions of Online Learning by using e-learning in the atmosphere of higher education have the intention of developing ways to learn online based on information technology and so far has been running on universities. In order to develop the learning process that has been ongoing between students and lecturers in particular developed ways or methods of transferring knowledge in various online courses. The study was conducted using a questionnaire that was distributed to all students of the Faculty of Economics and Business, University of Winaya Mukti using the Google form facility. This research method uses linear regression and Pearson correlation. Data processing is performed using SPSS 22 for windows. From the results of the study note that the relationship of online learning during covid 19 to student learning motivation of 0.553, this shows that online learning methods have a significant positive effect on student learning motivation during covid-19. The benefits of this research can make a positive contribution to the development of online learning methods in growing student motivation.]]>
<![CDATA[CONFLICT MODEL ON WORK MOTIVATION ]]>
<![CDATA[Granit Agustina]]>;
<![CDATA[Feby Febrian]]>
<![CDATA[ Dinasti International Journal of Management Science Vol 2 No 3 (2021): Dinasti International Journal of Management Science (January - February 2021) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v2i3.713
<![CDATA[Each agency must be able to manage employees by applying appropriate conflict models according to organizational needs that can increase a person's work motivation for a job. This study aims to determine whether the functional and functional effects on employee work motivation. This research is a descriptive and verification research using path analysis, where the population of respondents is all employees of the tourism and culture office of West Java province as many as 200 people with a sample of 67 respondents using SPSS 24 software. From the results of the respondents' responses that have been distributed So simultaneously the test results show that the conflict model affects work motivation with a functional effect of 0.493 and a significant effect on dysfunctional 0.198 and simultaneously the effect of the two variables on work motivation is 0.295. From the research results partially know that functional is more dominant in influencing work motivation than dysfunctional in the conflict model.]]>
<![CDATA[THE EFFECT OF NON PERFORMING LOANS TO CASH RATIO ON BANK BPR KERTARAHARJA ]]>
<![CDATA[Winna Roswinna]]>;
<![CDATA[Feby Febrian]]>;
<![CDATA[Granit Agustina]]>;
<![CDATA[Maria Lusiana Yulianti]]>;
<![CDATA[Anne Lasminingrat]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol 1 No 3 (2020): Dinasti International Journal of Education Management and Social Science (Februar ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijemss.v1i3.172
<![CDATA[In this study there are two variables, namely variable X (NPL) and Y variable (CR). This research was conducted to determine the effect of NPL on CR Bank BPR Kertaraharja. The method used in this research is descriptive analysis method to identify how the influence of NPL and how big CR is at Kertaraharja Rural Bank. While the verification of the analysis to identify the problem is how much influence the NPL has on the CR of BPR Kertraharja bank. This research was conducted at the BPR Kertaraharja Bank office. This research was conducted using a sample based on Purpose Sampling. The hypothesis of this study is that NPL has an effect on CR at the BPR Kertaraharja Bank. To measure the effect of these variables using Simple Linear Regression with the help of the application software system SPSS 21.0. Based on the results of data analysis using statistical methods, it was concluded that there was a significant influence between NPLs on CR banks, this was based on regression analysis with the equation Y = 24,985 - 1,312X. In correlation there is a fairly strong relationship between NPL and bank CR with a value of 0.680. Then the coefficient of determination (KD) is obtained that the NPL affects the CR with a value of 46.3%. Test the hypothesis of this study in which the t count of 4,147 is greater than the t table value of 2012. Then H1 is accepted and H0 is rejected, which means that NPL has a strong influence on bank CR.]]>
<![CDATA[Peran Manajemen Konflik terhadap Performansi Kerja dan Produktivitas Organisasi pada Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat ]]>
<![CDATA[Granit Agustina]]>;
<![CDATA[Feby Febrian]]>
<![CDATA[ Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 5, No 1 (2022): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2022 ]]>
Publisher : <![CDATA[Universitas Winaya Mukti ]]>
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DOI: 10.35138/organum.v5i1.107
<![CDATA[West Java Province has the potential for good community economic growth through the empowerment of its government and private organizations. This empowerment is carried out because every organization often experiences obstacles and challenges related to performance and productivity conflicts in carrying out their activities. This research aims to determine the role of conflict management, work performance, and organizational productivity in the Department of Tourism and Culture of West Java. The research method used quantitative and Path analysis. Sampling was done by purposive sampling technique on the Department of Tourism and Culture of West Java Province employees, amounting to 67 of a population of 200 people. The study's results indicate that conflict influences work performance and productivity in the organization. Partially, organizational productivity dominated over work performance. Conflict often weakened a person's performance and reduced organizational productivity so that it might be appropriately handled.]]>
<![CDATA[HAPPINESS AT WORK AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN KRAKATAU STEEL ]]>
<![CDATA[Granit Agustina]]>;
<![CDATA[Tatiek Ekawati Permanar]]>;
<![CDATA[Sri Endah Nurhayati]]>;
<![CDATA[Eeng Ahman]]>;
<![CDATA[Feby Febrian]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 1 No 6 (2020): Dinasti International Journal of Digital Business Management (October - November ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v1i6.573
<![CDATA[Every company must be able to invite its employees to provide a model of employee happiness at work and appropriate organizational citizenship behavior in accordance with the needs of the company which can make a person's organizational citizenship behavior better. This study aims to determine the model of employee happiness at work and organizational citizenship behavior of an employee in a company. This research is a descriptive and verification research using simple linear regression analysis, where the respondent population is all employees of 30 people with a sample size of 30 people using SPSS 24 software. The method used in this research is saturated sampling technique using the entire population as a sample. Collecting data using a direct survey method using a questionnaire. The results of respondents' responses that have been distributed and from the test results then employee happiness at work have a positive and significant effect on organizational citizenship behavior. To improve the organizational citizenship behavior of employees, the authors suggest that there be further research by other researchers on the issues of factors that influence organizational citizenship behavior besides happiness such as empathy at work, organizational conditions and the role of organizational management, supervisory ability and the quality of work itself.]]>
<![CDATA[DIVERSITY OF INNOVATION TO ENHANCE CUSTOMER LOYALTY IN BATIK SLAMET HADIPRIYANTO BANYUMAS ]]>
<![CDATA[Feby Febrian]]>;
<![CDATA[Ahmad Zaelani Adnan]]>;
<![CDATA[Lutfi Setiadi Wibawa]]>;
<![CDATA[Rudi Suprianto Ahmadi]]>;
<![CDATA[Granit Agustina]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 1 No 6 (2020): Dinasti International Journal of Digital Business Management (October - November ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v1i6.574
<![CDATA[The research objective was to evaluate the relationship between innovation and customer loyalty as a determining factor in the sustainability of the marketing of batik cloth products. Design / methodology / approach - using descriptive and verification methods. The design uses consumer report data from the objective test results of 100 consumers from 3000 populations. The responses measured include innovation and loyalty. Measured data diversity and analysis was performed using simple regression to estimate customer loyalty. Findings – diversity of innovation are important factors affecting consumer loyalty of batik cloth. Research limitations/implications - understanding the patterns that lead to product innovation diversity. Practical implications – diversity of innovation with loyalty. This diversity is a way to understand and explain antecedent innovation to increase consumer loyalty to batik cloth. Originality/value development innovation diversity to increase consumer loyalty. The conclusion shows that this variable has a significant effect, namely 68.6% of the innovation variable from the loyalty, while 31.4% is explained by other variables not included in this study.]]>
<![CDATA[Peningkatan kompetensi sdm berbasis digital di Kampung Gamis Soreang Kabupaten Bandung ]]>
<![CDATA[Granit Agustina]]>;
<![CDATA[Feby Febrian]]>;
<![CDATA[Merry Fithriani]]>
<![CDATA[ Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[ARKA INSTITUTE ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengembangan Kompetensi sumber daya manusia berbasis digital pada karyawan Kampung Gamis serta untuk mengetahui peningkatan kinerja karyawan setelah dilakukannya pengembangan Kompetensi berbasis Digital. Metode penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan mereduksi data, menyajikan data, penarikan kesimpulan serta memeriksa keabsahan data. Hasil penelitian ini yaitu pengembangan sumber daya kompetensi yang dilakukan dimulai dengan seleksi karyawan yang baik dan mengikut sertakan dalam pelatihan-pelatihan. Di era Pandemi seperti sekarang maka diharuskan para karyawan mengikuti pelatihan melalui Digital/Online seperti lewat sosial media ataupun aplikasi tertentu. Kinerja karyawan meningkat setelah dilakukannya pengembangan sumber daya manusia berbasis kompetensi. Peningkatan ini dibuktikan dengan kualitas kerja atau kualitas produk yang dihasilkan semakin baik. Hasil dari penelitian yang didapat bahwa kompetensi memang mempengaruhi kinerja para karyawan. Meningkatnya kinerja karyawan dan semakin lama ia bekerja pada perusahaan, pengetahuan karyawan juga harus semakin ditingkatkan dengan mengadakan pengembangan dan pelatihan karyawan berbasis digital. Semakin meningkatnya keterampilan maka akan mampu meningkatkan kinerja karyawan, sehingga membentuk kinerja yang lebih bagus lagi terhadap perusahaan.]]>
