Ika Adita Silviandari
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PENGARUH IKLIM ORGANISASIONAL, AFEK POSITIF SPIRAL DALAM KELOMPOK KERJA, DAN SPIRITUALITAS KERJA TERHADAP KOMITMEN KERJA KARYAWAN REKTORAT UNIVERSITAS BRAWIJAYA Ika Adita Silviandari; Ika Rahma Susilawati; Ika Widyarini; Ilhamuddin Ilhamuddin
MANASA Vol 2 No 1 (2013): Juni, 2013
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

This research studied the effect of organizational climate, spiral positive affect in workgroup, and spirituality at work toward occupational commitment using field survey research method. 90 subjects were involved and sampled by using cluster sampling method. The variables were assessed with organizational climate, spiral positive affect in workgroup, spirituality at work, and occupational commitment Likert-like scales. Multiple linier regression analyses indicated that organizational climate (X1), spiral positive affect in workgroup (X2), and spirituality at work (X3) have 38,6 % simultaneous contributions on occupational commitment (R2=0.386; F: 18.031). But only spiral positive affect in workgroup can solely predict occupational commitment signifcantly (t = 2.016; p=0.047< 0.05). These findings suggest that despite the influence of organizational climate and individual spirituality at work, experiencing pleasure of working in group/ team foster greater employee commitment.
PENGARUH TIPE KEPRIBADIAN TERHADAP INTENSI MEMBELI DENGAN PENYAJIAN MODEL PERSUASI HEURISTIK-SISTEMATIK Ika Rahma Susilawati; Ika Adita Silviandari
MANASA Vol 1 No 2 (2012): Desember, 2012
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

This experimental research was conducted to determine the influence of DISC personality types and types of advertising presentation (heuristic and sysematic) to consumers buying intention of “M.G Product this study aimed to determine how the effect of the DISC personality types associated with the formation of consumer behavior (consumer response to a new product). Subjects were 70 students of psychology, faculty of political and social science Universitas Brawijaya Malang. The experimental design used was mathcing group design. Treatments conducted in the form of “Mr. G” advertising presentation exposure designed in two modes of persuasion, i.e the heuristic advertising mode (experimental  group 1) and systematic advertising mode (experimental group 2). The result of statistical analysis using factorial anova shown there is no significant differences between each of D,I,S,C personality types with – heurisitic and systematic- type of advertising presentation in the buying intention of new products “Mr.G”