Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis Manajemen Prima
Trimartha Sihombing -
Universitas Prima Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi Bisnis Manajemen Prima

 1 
PENGARUH KUALITAS PELAYANAN, PENGIKLANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH GO-FOOD Faomasi Ndruru -; Trimartha Sihombing -; Fenny Krisna Marpaung -
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v2i2.1591

Abstract

This study aims to examine and analyze the effect of service quality, advertising and price on consumer decisions in choosing Go-Food. This research was conducted on 24 consumers or Go-Food customers in Medan City. Based on the results of this study, it is known that service quality, advertising and price have a significant positive effect on consumer decisions in choosing Go-Food. Go-Food must be able to maintain or continue to improve the quality of its service, because of the good quality of service, maintain or continue to develop creativity for advertising, and increase price competitiveness, because current prices are able to have a positive influence on consumer decisions to choose Go-Food.
Co-Authors Faomasi Ndruru - Marpaung, Fenny Krisna