Jurnal Ekonomi Bisnis Manajemen Prima
Vol. 2 No. 2 (2021): Jurnal Ekonomi Bisnis Manajemen Prima

PENGARUH KUALITAS PELAYANAN, PENGIKLANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH GO-FOOD

Faomasi Ndruru - (Universitas Prima Indonesia)
Trimartha Sihombing - (Universitas Prima Indonesia)
Fenny Krisna Marpaung - (Universitas Prima Indonesia)

Article Info

Publish Date
28 Feb 2021

Abstract

This study aims to examine and analyze the effect of service quality, advertising and price on consumer decisions in choosing Go-Food. This research was conducted on 24 consumers or Go-Food customers in Medan City. Based on the results of this study, it is known that service quality, advertising and price have a significant positive effect on consumer decisions in choosing Go-Food. Go-Food must be able to maintain or continue to improve the quality of its service, because of the good quality of service, maintain or continue to develop creativity for advertising, and increase price competitiveness, because current prices are able to have a positive influence on consumer decisions to choose Go-Food.

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Journal Info
Jurnal Ekonomi Bisnis Manajemen Prima
Website

Abbrev

JEBIM

Publisher

Universitas Prima Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi Bisnis Manajemen Prima merupakan jurnal ilmiah online yang diterbitkan secara berkala oleh Fakultas Ekonomi Universitas Prima Indonesia dan teregistrasi oleh LIPI dengan SK ISSN 0005.2685984X/JI.3.1/SK.ISSN/2019.08 pada Agustus 2019. Jurnal Ekonomi Bisnis Manajemen Prima menerima ...