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All Journal INJECT (Interdisciplinary Journal of Communication) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Komunika: Jurnal Dakwah dan Komunikasi Social Science Academic
Abdurahman, Ade Irfan
Universitas Islam Syekh-Yusuf
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Statement : Jurnal Media Informasi Sosial dan Pendidikan

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PENGARUH KOMUNIKASI INTERPERSONAL CUSTOMER SERVICE TERHADAP LOYALITAS NASABAH BANK SYARIAH INDONESIA KCP TANAH TINGGI Irwanda, Andri; Abdurahman, Ade Irfan; Pradesti, Ajeng
Statement: Jurnal Media Informasi Sosial dan Pendidikan Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan
Publisher : PMPP Lembaga Penelitian dan Studi Kebijakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56745/statement.v14i1.329

Abstract

The purpose of this study is to determine whether there is an influence between interpersonal communication on customer loyalty of Bank Syariah Indonesia KCP Tanah Tinggi, and measure the extent of the role or relationship of interpersonal communication on customer loyalty of Bank Syariah Indonesia KCP Tanah Tinggi. This type of research is correlational with a quantitative approach. The results of the study were obtained through hypothesis testing using the t test and obtained the results of a significant influence between interpersonal communication on the loyalty of Bank Syariah Indonesia customers with the results of the calculation of r count (2-tailed) of 0.000 <0.05 so that it was confirmed that Ha was accepted and Ho was rejected. Then the correlation between variable X (Interpersonal Communication) to variable Y (Customer Loyalty) can be seen from the results of the Spearman Rank correlation test which shows a value of 0.693 with a significance of 0.000> 0.05, it can be concluded that the strength of the correlation is 69.3% and has a positive and strong relationship
Co-Authors Ahmad Aji Azhari Alamsyah - Alfrizha Sofyanti Azzahra Aulia, Rizqiani Aulian Khairani Azzahra, Marsha Daniel Antoini NR Dena Prisila Irbah Zahrah Khairunnisa Irwanda, Andri Meliana, Tiara Mochammad Mirza Nur Musvita Sari Pradesti, Ajeng Saputra, Faisal Tomi Sukanda, Ukon Furkon Ukon Furkon Sukanda