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All Journal INJECT (Interdisciplinary Journal of Communication) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Komunika: Jurnal Dakwah dan Komunikasi Social Science Academic
Abdurahman, Ade Irfan
Universitas Islam Syekh-Yusuf
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Komunika: Jurnal Dakwah dan Komunikasi

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Communication Strategy of Tasawuf Underground Community in Da’wah Towards Punk Community Ade Irfan Abdurahman; Faisal Tomi Saputra
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 2 (2021)
Publisher : Fakultas Dakwah UIN Prof. K.H. Saifuddin Zuhri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.825 KB) | DOI: 10.24090/komunika.v15i2.4595

Abstract

This article discusses the communication strategy of the Tasawuf Underground community in da’wah to the punk community. The researcher analyzed the data collected through observation and in-depth interviews with key informants who retained da’wah experience in the Tasawuf Underground community. This study indicates that to preach to the Tasawuf Underground community, a preacher needs to have four things: a) source credibility; in this case, a preacher should have the charisma to influence the audience. b) the introduction of the “road map to home” is a term to invite punk children to study religious knowledge as a provision to return to the afterlife. c) effective communication between da’i and mad’u uses several media, mainly: social media, mass communication media, and interpersonal communication media. d) The message of da’wah is carried out in an informative and persuasive manner; an atmosphere of friendship and kinship is built between the audience and the communicator so that intimacy transpires. They built a communication strategy that resulted in changes in attitudes, actions, and improvements in the punk community members’ quality of life. Credible communicators, understanding audiences, choosing the suitable media and messages, and da’wah messages conveyed in a friendly and familial manner make communicators or preachers competent to influence the punk community in Tebet to return to the path of God and family.
Co-Authors Ahmad Aji Azhari Alamsyah - Alfrizha Sofyanti Azzahra Aulia, Rizqiani Aulian Khairani Azzahra, Marsha Daniel Antoini NR Dena Prisila Irbah Zahrah Khairunnisa Irwanda, Andri Meliana, Tiara Mochammad Mirza Nur Musvita Sari Pradesti, Ajeng Saputra, Faisal Tomi Sukanda, Ukon Furkon Ukon Furkon Sukanda