David Dean
Associate Professor, Faculty of Agribusiness and Commerce, Lincoln University, New Zealand.

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Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents David Dean; Dwi Suhartanto; Lusianus Kusdibyo
Jurnal Internasional Penelitian Bisnis Terapan Vol 1 No 01 (2019)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.722 KB) | DOI: 10.35313/ijabr.v1i01.36


This study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis. The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples.
European Expert Buyers’ Perceptions of New Zealand Agri-food Products and Businesses: An Explanation of the Theory of Buyer-Seller Relationships and Country of Origin Theory Jeremy White; Xiaomeng Sharon Lucock; Tim Baird; David Dean
Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 02 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v3i2.175


With agrifood export earnings so pivotal to New Zealand (NZ)’s economy, understanding how expert buyers perceive the country’s agrifood products and businesses is imperative. This holds particularly true for the European Union (EU), being one of NZ’s main trading partners. This research draws on the key theories centering on buyer-seller relationships and Country of Origin (CoO) theory, investigating specifically the perceptions of NZ agrifood products and businesses held by European expert buyers who have different levels of knowledge and experience. A quantitative survey was conducted which investigated these perceptions held by the European expert buyers accessed in-person at a trade show in 2015 in Germany. Bipolar adjective scales were used to test product and business attributes. One-way ANOVA’s were adopted to test for perceptual differences between European buyers with high/medium/low experience with New Zealand’s agrifood products and/or businesses. Overall, New Zealand agrifood products and businesses were viewed positively from the perspective of European expert buyers, with the degree of positivity increasing as the level of experience increased. This study also highlighted the need for future research on how CoO affects buyer-seller relationships, especially via the concept of the “halo effect”.