Articles
<![CDATA[The effect of e-service quality on consumers’ satisfaction and loyalty in online shopping ]]>
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ International Conference on Industrial Revolution for Polytechnic Education Vol. 3 No. 3 (2021): International Conference on Industrial Revolution for Polytechnic Education ]]>
Publisher : <![CDATA[PolinemaPress ]]>
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<![CDATA[The purpose of this study is to measure the influence of electronic service quality on consumers’ satisfaction and loyalty in online shopping setting. The questionnaires were distributed online. Of the 305 returned questionnaires, 282 were eligible for further data analysis. SEM-PLS was used to test the hypothetical analysis. The results reveal that e-service quality has a positive and significant influence on satisfaction. Also, consumers’ satisfaction influences positively and significantly on loyalty. The indirect effect of e-service quality on loyalty is higher compared to its direct effect. This means that satisfaction is important variable in shaping customers’ loyalty. In addition, the dimensionality of e-service quality needs to be further tested as the result did not conform to the previous study. Academically this study provides better understanding on the relationship between e-service quality, satisfaction and loyalty in an online shopping context. Practically this study contributes to the online shop businesses by providing evidence on the importance of the e-services quality dimensions and the need to satisfy customers to get their loyalty. Online shop businesses need to determine and focus on relevant e-service quality dimensions in building their online shop competitiveness.]]>
<![CDATA[Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents ]]>
<![CDATA[David Dean]]>;
<![CDATA[Dwi Suhartanto]]>;
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 1 No 01 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v1i01.36
<![CDATA[This study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis. The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples.]]>
<![CDATA[Technology Adoption in Education-Based Business Services ]]>
<![CDATA[Lusianus Kusdibyo]]>;
<![CDATA[Hewage Lakshi Krishani Perera]]>;
<![CDATA[Gundur Leo]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 1 No 02 (2019) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v1i02.75
<![CDATA[The objectives of this study are two folds. Firstly is to identify the advantages and disadvantages factors of electronic learning’s adoption. Secondly is to measure the influence of innovation adoption components toward users’ attitude in using electronic learning. A mixed method of study was carried out in response to the research’s objectives. The qualitative approach was conducted by means of interviewing 25 participants of users to identify e-learning advantages and disadvantages. The quantitative approach was used to test the hypotheses. A questionnaire was distributed to 313 e-learning system users. The results show that the three advantages and disadvantages of e-learning adoption factors were formed. SEM-Smart PLS was used to test the hypothetical relationships. The results indicate that three dimensions of innovation diffusion significantly influenced the attitude toward e-learning, while two dimensions were not significant. The findings suggest that education-based business services should use the advantages factors and influential dimensions to promote their teaching-learning services delivery and eliminate weaknesses and insignificant dimensions.]]>
<![CDATA[Customer Purchase Intentions on Hijab Fashion: The Role of Social Media Marketing Instagram and Product Quality ]]>
<![CDATA[Nugroho Hardiyanto]]>;
<![CDATA[Hewage Lakshi Krishani Perera]]>;
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v2i02.108
<![CDATA[The objective of this research is to measure the influence of product quality and social media Instagram on customer purchase intention of hijab fashion. The Theory of Reasoned Action (TRA) was used to explain the relationship of the variables affecting customer purchase intentions. A quantitative method was used in this study and the structural equation modeling (SEM) was employed to test the research hypotheses. The data collection was carried out using a purposive sampling method. A total of 210 respondents were gathered during the data collection period. The results showed that social media marketing Instagram and product quality influence customer purchase intention. This finding implies to fashion store managers to consider not only product quality in selling the hijab but also the social media marketing Instagram in encouraging customer purchase intentions.]]>
<![CDATA[Shopping Destination Image and Loyalty: Do Tourist and Resident Perceive Differently? ]]>
<![CDATA[Erik Hendriks]]>;
<![CDATA[Zurinawati Mohi]]>;
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 3 No 02 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v3i2.159
<![CDATA[Research shows that shopping is a must activity of tourist and resident, and there is intense competition between shopping destinations. However, literature often gives a little attention to how a shopping destination's image impacts customer loyalty. Thus, the current study examines the shopping destination image model that incorporates the affective, cognitive, and overall images in predicting shopping loyalty of both tourist and resident. The results from 408 survey data verify the shopping destination image model's relevance in predicting both tourist and resident loyalty towards shopping destinations. The affective and cognitive image elements are the key drivers of overall image and loyalty towards tourist and resident shopping destinations. Further, this study shows a significant variation between how tourists and residents regard the effect of cognitive image on their loyalty towards a shopping destination.]]>
<![CDATA[The Effect of Hotel Service Satisfaction on Loyalty: The Role of Gender ]]>
<![CDATA[Adila Sosianika]]>;
<![CDATA[Lina Setiawati]]>;
<![CDATA[Nono Wibisono]]>;
<![CDATA[Lusianus Kusdibyo]]>;
<![CDATA[Dwi Suhartanto]]>;
<![CDATA[Agustinus Februadi]]>
<![CDATA[ Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/jmi.v1i01.11
<![CDATA[This study aims to analyze the effect of satisfaction on hotel services such as service product satisfaction, service delivery satisfaction, and service environment satisfaction on loyalty. The sample in this study are 210 respondents who visited the hotel in the past month. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that all satisfaction variables for hotel services significantly influenced loyalty in both groups of ganders. If differentiated based on gender, it shows that male groups are more interested in service environment satisfaction and service delivery satisfaction towards loyalty, while female groups are more interested in service environment satisfaction and service product satisfaction towards loyalty.]]>
<![CDATA[Loyalty towards City as Tourism Destination: The Role of Destination Image and Destination Quality ]]>
<![CDATA[Raden Mochamad Rafly Hilmiawan,Mohamad Reza Pahlevi,Rana Maulana Pribadi,Lusianus Kusdibyo,Virgiawan]]>
<![CDATA[ International Conference on Industrial Revolution for Polytechnic Education Vol. 2 No. 2 (2020): International Conference on Industrial Revolution for Polytechnic Education ]]>
Publisher : <![CDATA[PolinemaPress ]]>
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<![CDATA[Tourist destinations in a city can certainly be a special attraction for tourists to visit the city. City Tourism has created a lot of profitable business activities, both for the government and the local community. However, if the number of tourist visits experienced a fluctuation, it will certainly disrupt the benefits of both parties. Meanwhile, the image and destination quality are important factors that have been widely studied in influencing tourist satisfaction and loyalty. This study examines the relationship between these factors. The questionnaires were distributed to tourists who have visited Bandung using a five-point Likert scale. Of the 430 questionnaires collected, 384 questionnaires were appropriate for further analysis. This study uses partial least squares structural equation modeling (PLS-SEM) analysis to examine the interrelationship between factors. The results show that destination image variables have a significant direct influence on tourist satisfaction and loyalty. In addition, destination quality variables significantly affect tourist satisfaction. However, the destination quality variable does not have a direct influence on tourist loyalty. On the other hand. the tourist satisfaction variable has a direct influence on tourist loyalty. Finally, the relationship of each variable in this study can provide a new understanding for tourism service providers in improving city tourism attractions.]]>
<![CDATA[PENGUATAN KINERJA PEMASARAN MELALUI PROMOSI ONLINE PRODUK KELOMPOK UMKM TONGTENGPAKCUR TASIKMALAYA, JAWA BARAT ]]>
<![CDATA[Adila Sosianika]]>;
<![CDATA[Lusianus Kusdibyo]]>;
<![CDATA[Nono Wibisono]]>
<![CDATA[ Jurnal Difusi Vol 1 No 2 (2018): Jurnal Difusi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung ]]>
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DOI: 10.35313/difusi.v1i2.1301
<![CDATA[Kelompok UMKM Tongtengpakcur (Kelontong, Tengteng, Opak dan Cucur) di Tasikmalaya merupakan komunitas yang mewadahi para pengrajin makanan ringan khas Desa Cisayong, Kabupaten Tasikmalaya dengan berbagai varian produk yang dihasilkan. Kelompok UMKM Tongtengpakcur dengan jumlah anggota saat ini hampir mencapai 20 UMKM adalah tempat bagi para pengrajin binaan Desa Cisayong untuk saling belajar, tukar pikiran, membagi informasi maupun peluang usaha dalam hal pengembangan produk serta kiat-kiat peningkatan kinerja bisnis. Dari segi pemasaran dan penjualan produk, Tongtengpakcur masih sangat terbatas dan belum mampu berkembang seperti yang diharapkan. Kurangnya pemahaman pemilik akan strategi pemasaran mengakibatkan pemasaran produk terbatas hanya di sekitar daerah Cisayong dan Kota Tasikmalaya. Penjualan produk umumnya hanya mengandalkan pemesanan dari instansi setempat atau dengan cara menitipkan produk-produknya ke beberapa toko di kota Tasikmalaya. Tersedianya website dan media sosial Kelompok UMKM Tongtengpakcur diharapkan dapat menjadi solusi bagi mitra karena website dapat menjadi media promosi, komunikasi bahkan mungkin sekaligus transaksi. Melalui website dan media sosial Kelompok UMKM Tongtengpakcur diharapkan produk-produk UMKM binaanya dapat lebih dikenal, semakin banyak juga konsumen yang tertarik membeli produk karena jangkauan pasar lebih luas dan akhirnya berdampak positif pada peningkatan penjualan. Kata kunci: kinerja pemasaran, umkm, website, promosi media sosial]]>
<![CDATA[Adopsi Inovasi E-Learning di Perguruan Tinggi ]]>
<![CDATA[Lusianus Kusdibyo]]>;
<![CDATA[Gundur Leo]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1125
<![CDATA[Tujuan riset ini adalah untuk mengukur pengaruh dimensi Difusi Inovasi terhadap sikap mengadopsi e-learning.Kuesioner dikembangkan dari hasil wawancara dan studi pustaka. Kuesioner disebarkan kepada dosenpengguna e-learning di perguruan tinggi di Bandung. Sebanyak 313 responden diperoleh dalam penyebarankuesioner. Metode kuantitatif digunakan untuk mengukur keterkaian antar variable. Structural equationmodeling (SEM) digunakan untuk mengukur pengaruh dimensi Difusi Inovasi terhadap sikap mengadopsi elearning.Hasil confirmatory factor analisis (CFA) model pengukuran memperlihatkan bahwa dimensi Triabilitytidak fit dengan model. Hasil model struktural menunjukkan bahwa dimensi Compatibility berpengaruh palingbesar terhadap sikap adopsi e-learning. Dimensi lain yang berpengaruh adalah Relative Advantage danObservability. Perguruan tinggi pengguna e-learning perlu fokus kepada dimensi yang memiliki pengaruhterbesar terhadap sikap mengadopsi e-learning.]]>
<![CDATA[The Comparison of Experience Quality between Domestic and Foreign Tourist: A Study on Sundanese Culture Performance in Bandung ]]>
<![CDATA[Yuniasari Megandini]]>;
<![CDATA[Lusianus Kusdibyo]]>
<![CDATA[ Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/irwns.v9i0.1170
<![CDATA[Nowadays, the tourism industry has grown so rapidly that it can become the driving force of a country's economy. For those many things that need to be improved in order to compete globally in the tourism context, one of them is to improve the experience quality of domestic and foreign tourists. Therefore, in this research, researcher wanta to know and examine in depth about the difference of experience quality between domestic and foreign tourists through its dimensions those are education, entertainment, peace of mind, and escapism. This study uses 359 tourists, who come to enjoy Sundanese cultural performance in Bandung as the object of research. The result of this study that is there are not differences in several dimensions of experience quality such as education, entertainment, and peace of mind. Meanwhile, the dimensions of escapism in the experience quality between foreign and domestic tourists is different.]]>
