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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Public Relations (J-PR)
Flora Meliana Siahaan
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Biochemistry, Genetics & Molecular Biology Chemistry Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

 1 
PENGARUH KOMUNIKASI PEMASARAN PERSONAL SELLING DAN WORD OF MOUTH TERHADAP SIKAP UNTUK MEMBELI MOBIL NISSAN MELALUI HEURISTIK DAN SISTEMATIK MODE (Survey Pada Pengguna Mobil Nissan Di Nissan Kebon Jeruk 2017-2018) Alex Hartono; Flora Meliana Siahaan; A. Rahman. H.I
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Studi ini memaparkan pemprosesan pesan dalam komunikasi pemasaran personal selling dan word of mouth dengan menggunakan pemprosesan pesan model heuristik dan sistematik dalam membentuk sikap membeli konsumen, dari penelitian ini menghasilkan kesimpulan bahwa pengambilan keputusan konsumen untuk membeli mobil dalam komunikasi personal selling merupakan suatu pengambilan keputusan yang beresiko tinggi karna ada nilai investasi yang tidak murah, untuk itu dibutuhkan pemprosesan yang pesan yang bersifat sistematik, sedangkan pemprosesan pesan pada komunikasi word of mouth kedua model pemprosesan pesan secara heuristik dan sistematik di dominasi pemprosesan pesan secara sistematik walaupun nilainya tidak lah terpaut jauh
POLA KOMUNIKASI KELOMPOK FATAYAT NU TANGERANG DALAM PEMBENTUKAN KARAKTER HIDUP SEHAT PADA KEGIATAN “SHARING SEHAT BERSAMA FATAYAT” Amalliah Amalliah; Flora Meliana Siahaan; Ria Yunita
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 7 No 4 (2022): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v7i4.1945

Abstract

The family is the foundation of the formation of a healthy living character, because it is from the family that the formation of a healthy living character actually begins. Good or bad a person's healthy way of life is clearly determined by the parenting pattern developed in the family. A mother becomes a good uswatun hasanah for her children, in realizing the child into a whole person who brings goodness to himself, his family, society, country, and the universe (maslahah). Approach The group communication pattern applied is an approach that can be better understood as a pattern of interaction than as a set of specific skills. This study aims to determine the pattern of communication in Healthy Sharing activities with Fatayat. This study was dissected based on the concept of group communication patterns, using a qualitative approach research method with a descriptive method. The results of the research are communication patterns, communication patterns, network communication schemes, all channels or star patterns and communication patterns, group interaction analysis, and character education by interacting and sharing education.
Co-Authors A. Rahman. H.I Alex Hartono Amalliah Amalliah Ria Yunita