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All Journal JUDICIOUS: Journal of Management Journal of Innovation Research and Knowledge JETBIS
Iwan Darmawansyah
STIE Tunas Nusantara
Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Journal : JUDICIOUS: Journal of Management

 1 
Indikator Keuangan dan Non-Keuangan melalui ROI yang Diterapkan dalam Sosial Media Marketing Iwan Darmawansyah; Sismiati Sismiati
JUDICIOUS Vol 2 No 1 (2021): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v2i1.379

Abstract

This study aims to develop instruments that marketers can use in developing digital marketing in their industry. The method used is applied research and constructivism point of view. Researchers conducted interviews and developed digital marketing strategies. The results of this study explain that call to action provides consumer effectiveness in purchasing products. However, it is necessary to encourage promotion through ig paid to provide a wider range of promotions. This study also explains some important things to consider in preparing the target market by analyzing customer personals and designing customer journeys.
Pengembangan dan Perancangan Perjalanan Pelanggan dan Sistem Informasi Penjualan pada Coffee Shop Frekuensi Kopi Iwan Darmawansyah; Sismiati Sismiati
JUDICIOUS Vol 2 No 2 (2021): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v2i2.655

Abstract

The consumer journey is one of the marketing techniques that must be considered by business owners. From the customer journey, business owners can develop 2 outcomes, including the conversion of marketing activities to sales, and also advocates from advocates who have purchased or even only seen reviews of the consumer journeys they have experienced. The application of computer technology as a tool that is absolutely used as the main support in business competition and the support of good human resources. To support this achievement, it is necessary to have an information system that can assist in facilitating all processes required by the company. The problem with Coffee Frequency is how to design a sales information system that is appropriate and needed by Kopi Frequency. With the aim of research to create an application that can process sales data on Frequency Kopi computerized and provide a customer journey strategy for the owner of the Coffee Frequency Coffee Shop. The data collection method used by the author is qualitative with a case study approach by applying Research and development (R&D). This study resulted in a sales information system design to process data, in the form of goods data, supplier data, incoming and outgoing stock data, so that the sales process can run more precisely and quickly and provide a pleasant customer journey.
Co-Authors Agus Purwo Wicaksono Andi M. Rudhan Rizal Rahmawan Sismiati Sismiati