Articles
<![CDATA[Pengaruh knowledge, skills, engagement dan university social responsibility terhadap kepuasan mahasiswa ]]>
<![CDATA[Fasyni, Awisal]]>;
<![CDATA[Budiarti, Astra Prima]]>;
<![CDATA[Lamini, Rizki Sri]]>
<![CDATA[ KINERJA Vol 18, No 1 (2021) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.29264/jkin.v18i1.7846
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh knowledge, skills, engagement dan university social responsibility (USR) terhadap service quality dan kepuasan mahasiswa UNP. Populasi dalam penelitian ini adalah mahasiswa yang berstatus aktif dan minimal sudah menempuh pendidikan selama 1 tahun. Jumlah sampel penelitian sebanyak 277 responden. Data dikumpulkan melalui kuesioner dengan menggunakan skala Likert dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan USR dengan service quality dan service quality dengan kepuasan mempunyai hubungan yang signifikan positif, sementara variabel lainnya tidak terbukti mempunyai pengaruh yang signifikan. Hal ini mengindikasikan bahwa universitas dapat memberikan kepuasan bagi mahasiswa melalui peningkatan program USR.]]>
<![CDATA[Pengaruh Country of Origin, Brand Familiarity, Dan Kepercayaan Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Padang ]]>
<![CDATA[Astra Prima Budiarti]]>;
<![CDATA[Yasri Yasri]]>;
<![CDATA[Erni Masdupi]]>
<![CDATA[ Jurnal Praktik Bisnis Vol 8, No 1 (2019) ]]>
Publisher : <![CDATA[Jurnal Praktik Bisnis ]]>
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<![CDATA[The research is proposed to determine the influence of country of origin, brandfamiliarity, and trust towards consumers of Samsung smartphone purchase decision in Padang. The population in this research were the Padang citizens who do not have smartphone. The number 100 respondens as research sample is determined by using Hair formula and elected by using purposive sampling techniqe. Primary and secondary data are used in this research. Analysis data technique is using path analysis dan hypotesis test by using t test with SPSS version 21.0 is used to analyzed the data. The result of this research shows that the country of origin and brand familiarity are positively and significantly affect consumer trust. Furthermore, country of origin, brand familiairty, and trust all together have a significant influence to purchase decision but individually only brand familiarity and trust that have a significant and positive effect to purchase decision.]]>
<![CDATA[Perceived security, trust, privacy, and continuance intention of e-commerce customer ]]>
<![CDATA[Desi Novita]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v2i1.55
<![CDATA[This study aims to analyze (1) the effect of perceived security on the continuance intention of Shopee application users, (2) the effect of trust on the continuance intention of Shopee application users, (3) the influence of privacy on the continuance intention of Shopee application users, (4) the effect of satisfaction on the continuance intention of Shopee application users, (5) the effect of perceived security on the continuance intention of Shopee application users through satisfaction, (6) the effect of trust on the continuance intention of Shopee application users through satisfaction, (7) the influence of privacy on the continuance intention of Shopee application users through satisfaction. The sample in this study is Shopee users who have used Shopee more than once. The number of samples in this study was 300 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through PLS software. The results of this study indicate that continuance intention is positively and significantly influenced by perceived security, trust, and privacy even after being mediated by satisfaction.]]>
<![CDATA[The influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable ]]>
<![CDATA[Shelina Virgarani]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmp.v1i2.29
<![CDATA[The purpose of this study was to analyze the influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable. The type of this research is quantitative research. The population of this study were all users of the maybelline product with the numbers of samples in the study were 180 respondents. This study was analyzed using structural equation modelling (SEM) with Smart PLS3.The result of this study indicate that (1) brand personality has a positive and significant effect on brand preference, (2)Customer experience has a positive and significant effect’s on brand preference, (3) Brand personality has a positiv and significant effect’s on eWOM, (4) Customer experience has positve and significant effect on E eWOM, (5) Brand preference has a positive, and significant effect on electronic word of mouth, (6)Brand personality has a positive and significant effect’s on eWOM through brand preference’s as a mediating variable, (7) Customer experience has a positive and significant effect on Ewom through brand preference as a mediating variable.]]>
<![CDATA[Cognitive Absorption: Its Effect on Online Shopping App User Interest ]]>
<![CDATA[Astra Prima Budiarti]]>;
<![CDATA[Awisal Fasyni]]>;
<![CDATA[Rizki Sri Lasmini]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v10i1.6674
<![CDATA[The purpose of this study is to analyze the role of cognitive absorption in affecting a user's desire to use online shopping application on a regular basis. The methodologies used in this investigation are quantitative method. Primary data were collected through delivering questionnaires to individuals who met the criteria. Users of e-commerce application like Tokopedia, Shopee, Bukalapak, Lazada, Blibli, and others make up the study's demographic. A total of 253 respondents was randomly sampled using the accidental sampling method. Structural Equation Model (SEM) analysis is used in this study. The findings of this study indicate that cognitive absorption did not affect continuance intention directly, but the indirect effect construct a significant relationship. The indirect effect is derived from the mediation of the variables of perceived usefulness and satisfaction.]]>
<![CDATA[Continuance intention pengguna aplikasi belanja online: peran trust sebagai variabel mediasi ]]>
<![CDATA[Astra Prima Budiarti]]>;
<![CDATA[Awisal Fasyni]]>;
<![CDATA[Rizki Sri Lasmini]]>
<![CDATA[ Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 1 (2022): Jurnal Kajian Manajemen dan Wirausaha ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jkmw02127730
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh faktor persepsi pengguna aplikasi e-commerce (perceived system quality, perceived radicalness, dan expectation fulfilment), dan faktor social pengguna terhadap continuance intention dalam menggunakan aplikasi e-commerce. Disamping itu, dianalisis pengaruh mediasi variabel trust. Penelitian ini dilakukan melalui penyebaran engket kepada 121 orang pengguna aplikasi e-commerce secara accidental sampling. Penelitian ini bersifat kuantitatif. Berdasarkan hasil penelitian yang dilakukan dengan analisis Structural Equation Model, diketahui bahwa terdapat pengaruh langsung antara variabel persepsi pengguna dan faktor social terhadap continuance intention. Pengaruh tidak langsung dengan adanya mediasi variabel trust juga menunjukkan pengaruh yang signifikan.]]>
<![CDATA[Brand equity, brand loyalty, and customer satisfaction: Case study on Nike ]]>
<![CDATA[Andika Putra Zarfandi]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v2i4.327
<![CDATA[This study aims to prove and analyze the effect of brand equity on brand loyalty with customer satisfaction as an intervening variable for Nike shoe users in Pekanbaru City. In this study, the samples were several users of Nike brand sports shoes in Pekanbaru City. In this study, the research variables used can be grouped into three, namely endogenous variables, namely brand loyalty. The two exogenous variables are brand equity, while the intervening variable is customer satisfaction The data analysis method used quantitative analysis is carried out using Structural Equation Model (SEM) which is processed using Smart PLS assistance. Based on the results of hypothesis testing, it was found that Brand equity had a positive and significant effect on brand loyalty of Nike shoe users in Pekanbaru City. Testing the second hypothesis found Brand equity on customer satisfaction in Nike brand shoes users in Pekanbaru. In testing the third hypothesis, it was found that customer satisfaction has a positive and significant effect on brand loyalty to Nike brand shoe users in Pekanbaru City]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING ]]>
<![CDATA[Awisal Fasyni]]>;
<![CDATA[Astra Prima Budiarti]]>;
<![CDATA[Rizki Sri Lasmini]]>
<![CDATA[ Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 10, No 2 (2021): Jurnal Ekonomi Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, UNTAN ]]>
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DOI: 10.26418/jebik.v10i2.47796
<![CDATA[ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M31]]>
<![CDATA[The role of packaging to influence purchase intention of smes product in pasaman regency ]]>
<![CDATA[Yasri Yasri]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Jurnal Aplikasi IPTEK Indonesia Vol 5, No 3 (2021) ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/4.35469
<![CDATA[This study aims to analyze the effect of the benefits of product packaging on the interest in purchasing MSME products in Pasaman Regency. The population of this research are consumers of MSME products in three villages in Pasaman Regency. A total of 255 samples were selected by purposive sampling technique. This study uses the Structural Equation Model (SEM) technique using SmartPLS 3 as a data analysis tool. The results showed that the benefits of packaging (Hedonic benefit of packaging and Utilitarian benefit of packaging influenced consumer buying interest in MSME food products in Pasaman Regency.]]>
<![CDATA[Produksi Hasil Inovasi Pengembangan Produk Jagung untuk Meningkatkan Pendapatan Masyarakat Nagari Kinali, Pasaman Barat ]]>
<![CDATA[Yasri Yasri]]>;
<![CDATA[Anni Faridah]]>;
<![CDATA[Wirnelis Syarif]]>;
<![CDATA[Astra Prima Budiarti]]>
<![CDATA[ Jurnal Aplikasi IPTEK Indonesia Vol 4, No 3 (2020) ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/4.34383
<![CDATA[The problem faced by communities in Nagari Kinali, Pasaman Barat is the low level of education so that it is difficult to get the decent income. The purpose of this activity is to increase community's income, create jobs and increase the price of corn at the farm level by developing products and innovation for the corn commodity. The method stages in this activity include training and coaching to improve product quality. For this reason, interviews were conducted so that those selected were people who had high motivation to be trained to make products. Housewives in the BUMNag Ganto Kinali region are trained and nurtured until they succeed in making quality products.]]>
