Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal Of Business And Economics
Cervin Chaniago Chaniago
Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Effect of Green Advertising, Green Product on Purchase Decisions with Brand Image as Intervening Variable Variabel Cervin Chaniago Chaniago; Hayati Nupus Nupus
Indonesian Journal Of Business And Economics Vol 4, No 1 (2021)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v4i1.4258

Abstract

Abstract This research aims to test the influence of Green Advertising and Green Product on Purchasing Decisions by using Brand Image as an intervening variable. The sample in this research were Daihatsu Sigra users in Bogor Regency. The sampling method uses non-probability sampling. The analytical method used are, validity test, reliability test, and path test. Based on the results of analysis data can be concluded that (1) Green Advertising does not have a positive and significant effect on Purchasing Decisions, (2) Green Products have a positive and significant influence on Purchasing Decisions, Green Advertising has a positive and significant effect on Brand Image, Green Products has a positive and significant influence on Brand Image, Brand Image has a positive and significant influence on Purchasing Decisions, Brand Image is able to mediate the effect of Green Advertising on Purchasing Decisions. Keywords: Green Advertising, Green Product, Brand Image, Keputusan Pembelian
Co-Authors Hayati Nupus