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All Journal Jurnal Manajemen Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Business Studies and Management Review Journal Research of Social Science, Economics, and Management
Dessy Isfianadewi
Fakultas Bisnis Dan Ekomoika, Universitas Islam Indonesia, Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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 1 
Product Innovation Strategy and Dynamic Environment Against the Improvement of Company Performance at MSME in Kulon Progo Dari, Wulan; Isfianadewi, Dessy
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11294

Abstract

This study aims to improve company performance at MSME by implementing product innovation strategies supported by dynamic environments. This research used a quantitative approach and the structural equation model (SEM) method. Data collection employed questionnaire methods, and data analysis was tested using AMOS. This study’s population was MSMEs registered at the Cooperatives and MSME Office in Kulon Progo Regency in 2019. Besides, the respondents sampled in this study were 200 MSMEs focusing on the culinary, handicraft, and fashion industry sectors. This study’s results proved that the dynamic environment positively and significantly influenced product innovation strategies. Then, product innovation positively and significantly affected firm performance. Furthermore, the dynamic environment had a positive and significant influence on firm performance. The product innovation strategy mediated the relationship between the dynamic environment and firm performance. This study contributes to the MSMEs’ owners being aware of the importance of improving company performance by continuously implementing product innovation strategies because consumers are smarter to choose and decide where and what products to consume as their needs and desires’ fulfillment. This product innovation strategy could mediate the influence of the dynamic environment and company performance.
Diversifikasi Pangan Olahan Jagung Manis Sebagai Upaya Pengembangan Agroindustri di Desa Soropaten Lak Lak Nazhat El Hasanah; Dessy Isfianadewi
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2019): Juni
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v4i1.1045

Abstract

Kegiatan pengabdian yang dilakukan ini bertujuan meningkatkan produktivitas masyarakat melalui pengembangan agroindustri yang dimiliki desa dengan mengenalkan dan mempraktikan cara mengolahnya sehingga menjadi produk yang berkualitas sehingga bisa meningkatkan pendapatan masyarakat desa tersebut. Jagung merupakan salah satu jenis agroindustri yang menjadi potensi unggulan Desa Soropaten, Karanganom, Klaten. Jagung merupakan tanaman dengan kandungan gizi yang tinggi dan memiliki nilai ekonomis, dengan demikian jagung bisa menjadi salah satu agroindustri yang memiliki nilai tambah apabila didiversifikasi menjadi beberapa bentuk olahan pangan. Metode yang digunakan berupa penyuluhan, praktek dan pendampingan bagaimana mengolah jagung menjadi olahan pangan seperti keripik jagung, marning aneka rasa, dodol jagung maupun es mambo atau es lilin, kemudian pengemasan, mengurus perijinan dan sampai pada pemasarannya. Adanya kegiatan ini warga Desa Soropaten dapat mengolah potensi unggulannya yaitu jagung menjadi aneka macam produk dan menjadikannya sebagai usaha dalam meningkatkan pendapatan dan kesejahteraan masyarakat yang berkelanjutan.
ANALISIS MANAJEMEN OPERASIONAL PADA STANDAR PROSEDUR CV. ADHI JAYA CONSULTANT Ade Jakaria; Dessy isfianadewi
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.265

Abstract

This study aims to analyze the application of Standard Operating Procedures on CV. Adhi Jaya Consultant. This study uses a qualitative approach and data collection methods in the form of observation, interviews and documentation. Results regarding the implementation of the seven main points in Standard Operating Procedures. (1) efficiency, there is still waste in terms of working time. (2) consistent, in the implementation of employees it is quite consistent to be guided by the existing SOPs. (3) minimizing errors, training is carried out before carrying out the work. (4) problem solving, the existing SOPs are detailed enough to find the root of the problem if there is a lack of data, but the SOP does not contain sanctions, problem solving, termination of employment and conflict resolution. (5) labor protection, the existing SOP already regulates work safety for employees in the field, but the SOP does not contain detailed rules regarding social security and compensation for employees. (6) work map, the existing SOP only regulates the workflow, where an executor is accompanied by several assistants in their work. (7) defense limits, monitoring carried out every month by the relevant agencies to find out whether the progress of project implementation is in accordance with existing SOPs or not
Dampak Orientasi Kualitas Strategi Terhadap Kemampuan Inovasi dan Pertumbuhan Bisnis Berkelanjutan pada Perusahaan Jasa di Yogyakarta Muhammad Hasan Ar Rizqi; Dessy Isfianadewi
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 6 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i6.361

Abstract

This study aims to explain the impact of strategic quality orientation on innovation capabilities and sustainable business growth with the object of research is a company engaged in the service sector in the Yogyakarta area. Where there is a role for exploratory innovation and exploitative innovation as a form of innovation capabilities that has a mediating role in this research. A strategic quality orientation and the development of innovation are needed by service companies due to the ever-growing globalization, which causes service companies to continue to innovate consumer demand and compete in a tight market. The sample used in this study is 104 respondents who are owners or managers of companies spread across the Yogyakarta area. The sampling technique used was convenience sampling. The analytical technique used is SEM analysis and processed with the AMOS version 24 application. The results show that there is a positive and negative influence between the quality orientation of the strategy with exploratory and exploitative innovation, as well as sustainable business growth.
SALES FORCE AND INTELLIGENCE STRATEGIC IN SMES PERFORMANCE: CASE STUDY OF BATIK’S ENTERPRISES IN BRINGHARJO YOGYAKARTA AHMAD JOHAN; DESSY ISFIANADEWI; TEZZA ADRIANSYAH ANWAR
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.396 KB) | DOI: 10.22437/jbsmr.v2i2.7222

Abstract

The purpose of this study is to investigate how small & medium scale companies in managing Sales Forces owned & strategic intelligence in obtaining information amid complex competition with all its limitations. The context of Small & Medium Enterprises (SMEs). Sales Force is the key to the strength of organizational success. Frequent interaction with consumers & competitors brings up a dynamic concept which is defined as routine regulating other routines, that is, besides its function as a salesperson, it is tasked to gather the information. Activity in searching information through intelligence from sales is called activity intelligence. External information obtained by the company through the Sales Force will lead to strategic planning so as to encourage organization performance to be able to flexibly adjust current business trends. This study used a case study to answer the research questions. Four enterprises were chosen as cases in this study. The result shows that the Sales Force's role will have an impact on organization performance, but organizations that implement activity intelligence through sales forces will be far more flexible & active in adjusting the business before the competition starts. In addition, this study also found strong linkages for organizations that grow through Sales Force & Activity Strategic Intelligence in terms of improving organization Performance.
IMPLEMENTATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM: SHOPEE FOR THE BAMBOO COMMUNITY OF PRINGGODANI DESSY ISFIANADEWI; TEZZA ADRIANSYAH ANWAR
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.916 KB) | DOI: 10.22437/jbsmr.v2i2.7223

Abstract

This study aims to determine the extent of the benefits of implementing CSR programs provided by companies to the public. Specifically, this research was carried out on the implementation of CSR programs carried out by Shopee, Shopee for the Country, for the community, in this case, the Pringgodani community as the recipient of assistance. This village is widely known for bamboo crafts made by craftsmen in the village. This study use three methods of data collection, namely: interview method, observation, and documentation to maintain data validity and reliability. The results of this study note that CSR programs carried out by Shopee, Shopee for the Country to the Pringgodani Community include: UMKM (Community) education and training assistance in workshop building, capital assistance in the form of purchasing production machinery, assistance with product promotion and marketing partners online. The success of the Shopee CSR program to improve and develop the Community's potential has provided positive results and impacts even though it has not been fully optimized. This is because there are still some obstacles in addition to the existence of several supporting factors. It can be concluded that the current needs of the Community are the existence of education and ongoing assistance to craftsmen in producing quality products and running businesses that are ready to compete. Suggestions, CSR programs should be delivered directly to the recipient community without intermediaries, so that the program implementation can be carried out directly by the community.
How Supply Chain Management Practices Influence Customer Development and Operational Performance Hafidz Ummay Muhammad; Dessy Isfianadewi
Journal Research of Social Science, Economics, and Management Vol. 2 No. 6 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2311.721 KB) | DOI: 10.59141/jrssem.v2i06.365

Abstract

This study was undertaken to measure the supply chain management practices affected customer development and operational performance at small and medium-sized businesses (SME) that distributed liquefied petroleum gas (LPG). The dataset contains 103 SMEs in East Kotawaringin, Indonesia. Quantitative techniques were employed in this research, and Employing questionnaire to collect data. To analyze the data for this investigation, partial least square structural equation modeling (PLS-SEM) was used. The outcomes of all variables' data analysis have a significant effect on all other variables in this model. The study's findings show that supply chain management practices have a significant impact on customer development and operational performance, while customer development has a positive and significant impact on operational performance. Furthermore, Customer development can act as a mediator in the interaction between operational performance and supply chain management. The study's conclusions have some relevance for LPG retailers.
Strategi Sustainable Business Model Innovation pada Industri Fashion Digital Ilustrasi Berliandika, Beata; Isfianadewi, Dessy; Priyono, Anjar
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3798

Abstract

The fashion business is an industry that continues to grow due to the high demand for these products, but has weaknesses in terms of environmental sustainability so it is necessary to apply the concept of Sustainable Business Model Innovation (SBMI). The purpose of this study is to identify SBMI strategies in the digital fashion industry in increasing consumer behavior and awareness of domestic products and environmentally friendly products. This study uses a descriptive qualitative method with triangulation data collection methods obtained from a case study at the Pijar Benderang company as an actor of illustration digital fashion business. The findings obtained are that it is necessary to create business storylines and concepts offered to increase sales, conduct a pre-order system to reduce waste, use eco-friendly materials, carry out social and environmental activities, and maximize online sales activities.
Analysis of Supply Chain Management Against Operations of PT Benih Citra Asia Mardika, Allief; Isfianadewi, Dessy
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12147

Abstract

PT Benih Citra Asia is a company that operates in industry in agriculture, in particular industry seeds of food and horticultural crops which are the result of plant breeding (Plant Breeding). This research aims to analyze the effect of implementation of Supply Chain Management (SCM) on the operations of PT Benih Citra Asia. This research uses qualitative methods by conducting in-depth interviews and direct observation as data collection techniques. The research results show that implementation of Supply Chain Management at PT Benih Citra Asia has had a significant positive impact on the company's operational efficiency. Supply Chain Management helps optimize the flow of goods and information throughout the supply chain, which contributes to smooth production processes and responsiveness to market changes. Good collaboration between departments, especially between the Plant and IT divisions, is very important to ensure that product information is always up to date and accurate. Apart from that, this research also found that raw material inventory management that is difficult to predict and fluctuations in customer demand are the main challenges in Supply Chain Management. To overcome this problem, closer collaboration with suppliers and customers is required as well as the use of advanced information technology to improve visibility and coordination between departments. Overall, this research confirms that Supply Chain Management is a key factor in improving the efficiency and operations of PT Benih Citra Asia. Cross-departmental collaboration and effective communication are critical elements in successful implementation of Supply Chain Management.
Co-Authors Ade Jakaria Ahmad Johan Anjar Priyono, Anjar Berliandika, Beata Hafidz Ummay Muhammad Lak Lak Nazhat El Hasanah Mardika, Allief Maulidka, Roes Aldi Asaddiari Muhammad Hasan Ar Rizqi Tezza Adriansyah Anwar Wulan Dari, Wulan