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All Journal Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Jurnal Ipteks Terapan : research of applied science and education
Ara Auza
Universitas Medan Area
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Pengaruh Komunikasi Nonverbal dalam Mewujudkan Komunikasi yang Efektif antara Agen dan Konsumen PT. Axa Financial Indonesia cabang Medan Ara Auza
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 1, No 3 (2019): Journal of Education, Humaniora and Social Sciences (JEHSS) April
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.118 KB) | DOI: 10.34007/jehss.v1i3.32

Abstract

This study entitled The Effect of Nonverbal Communication in realizing Effective Communication between Agents and consumers of PT. Axa Financial Indonesia, Medan branch. This study aims to determine the process of Nonverbal Communication carried out by Insurance Agents of PT. Axa Financial Indonesia Medan branch; to find out the role of nonverbal communication in realizing Effective Communication between Agents and Consumers PT. Axa Financial Indonesia Medan branch; and to find out forms of nonverbal communication by insurance agents PT. Axa Financial Indonesia can realize effective communication with consumers. The theory used in this study is the theory of interpersonal communication, non-verbal communication and effective communication. The research methodology is intended to describe how researchers describe the procedures for collecting data needed, as well as analyzing data. The method in this study is a case study method. The informants in this study were 5 informants consisting of 2 (two) insurance agents and 3 (consumers) insurance PT. AXA Financial Indonesia Medan Branch. Research results Nonverbal communication that is often used by agents is physical appearance. The neat and attractive physical appearance was noticed by agents. The dominant factor when making a presentation is the clear tone of voice and movement of the limbs / kinesik such as the hands and eyes.
Pengaruh Konten Vlog Akun Youtube Tasya Farasya Terhadap Minat Beli Subscribers Dian Pertiwi; Effiati Juliana Hasibuan; Ara Auza
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1149

Abstract

This study aims to determine and analyze the influence given by beauty vloggers on buying interest a skin care product through social media Youtube. The vlog content uploaded by Tasya Farasya is used as a medium to share information and experiences from the use of a care and beauty product. Tasya Farasya's knowledge and experience can be a source of advice and influence on purchases. The method used is a quantitative study using the Slovin formula, and obtained a sample of 100 respondents. The analysis was carried out using the Product Moment Correlation Test and the Determination Test with the SPSS version 21. The results of the study stated that there was an influence between Tasya Farasya's Youtube account on buying interest a skin care products. The conclusion of the study proves that the presence of beauty vloggers on Youtube social media is very beneficial for companies to carry out marketing activities. The credibility and popularity of a beauty vlogger will attract followers to make purchases of the products reviewed.
Pengaruh Komunikasi terhadap Kinerja Aparatur Sipil Negara di Kantor Dewan Perwakilan Rakyat Daerah Provinsi Sumatera Utara Masa Covid-19 Ara Auza
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 4 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v5i4.1732

Abstract

This article aims to determine the effect of Communication on the performance of the State Civil Apparatus during the Covid-19 pandemic at the Regional People's Representative Council Office of North Sumatra Province. This study uses the theory of Communication. This research was examined at the Regional People's Legislative Council Office of North Sumatra Province. The research method used in this research is correlational quantitative. The population in this study is the State Civil Apparatus (ASN) in the Regional People's Representative Council Office of North Sumatra Province, totaling 106 people. The results of this study indicate that: (1) There is an influence of State Civil Apparatus Communication on the performance of State Civil Apparatuses in the Regional House of Representatives of North Sumatra Province of 0.383. The level of correlation is low but sure between the communication variables of the State Civil Apparatus and the Performance of the State Civil Apparatus during the Covid-19 period in the Regional People's Representative Council of North Sumatra Province.
THE EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE TOURISM DESTINATION REVIEWS ON TOURISTS' VISITING DECISIONS Herlina Fransiska Br Tarigan; Riko Alexsander Manalu; Mohd. Nawi Purba; Ara Auza
Jurnal Ipteks Terapan Vol. 17 No. 3 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i3.2383

Abstract

The purpose of this study was to determine the effect of Social Media Marketing and Online Tourism Destination Reviews on Tourists' Visiting Decisions at the Tangkahan Tourism Object, Langkat Regency, North Sumatra. The analysis used is associative analysis, this research method is quantitative. The population in this study were all domestic and foreign tourists visiting the Tangkahan tourist attraction, Langkat Regency, North Sumatra, totaling 92,503 in 2018-2022. The sampling method uses a non-probability sampling method with an accidental sampling technique, namely a sampling technique based on coincidence, that is, anyone who happens to meet researchers at the Tangkahan tourist attraction, Langkat Regency, North Sumatra. Using the slovin formula so that the sample obtained is 100 respondents. The results obtained from this study indicate that: 1) Social media marketing has a partial and significant influence on the decision to visit tourists, 2) Reviews of online tourist destinations have a partial and significant effect on the decision to visit tourists, 3) Social media marketing and online Tourism Destination Reviews simultaneously have an influence and are significant on visiting tourists decisions. Adjusted R square value of 0.719 can be called the coefficient of determination, this means 0.719 (71.9%) Customer satisfaction can be obtained and explained by social media marketing and online tourism destination reviews while the remaining 38.9% (100% - 71.9% = 28.1%) is explained by variables outside the model that are not examined .
Co-Authors Dian Pertiwi Effiati Juliana Hasibuan Herlina Fransiska Br Tarigan Mohd Nawi Purba Riko Alexsander Manalu