Claim Missing Document
Check
Articles

Found 4 Documents
Search

ANALISIS AGRIBISNIS KENTANG (Solanum tuberosum L) Desa: Merek, Kecamatan Merek, Kabupaten Karo, Provinsi Sumatera Utara Lilis S. Gultom; Damai Zaro Gea
Jurnal Darma Agung Vol 28 No 2 (2020): AGUSTUS 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of the research are (1) knowing the internal and external factors which are strengths, weaknesses, opportunities and threats in the development of potato agribusiness.), (2) knowing the alternatives and priorities that can be applied in the development of potato agribusiness, (3) knowing how much cost, revenue, and income of potato farming, (4) knowing Knowing the feasibility of potato farming in the study area.The research area was determined by the purposive sampling of Trademark, Trademark District, Karo District which was conducted in May 2019 - August 2019. The reason for choosing the area was because the majority of the population were cultivating potato plants. The sampling method is done by simple ranom sampling (simple random). The sample in this study were farmers who worked on potato crops throughout the year. The number of samples in this study amounted to 30 samples. The results showed that: There are internal and external factors that become strengths, weaknesses, opportunities, and threats in the development of potato agribusiness in the study area. Based on the results of the QSPM matrix analysis of the eight strategies there is one strategy that needs to be prioritized with a TAS value of 5,893. Costs used by farmers in managing their farms are Rp.17,099,180 per farmer. Revenue per farmer is Rp.59,500,000. The level of income of potato farmers in the study area is relatively high. Where the net income per farmer is Rp.42,400,820, while the R/C value of potato farming is 3.48 per farmer, this shows that the R/C ratio is greater than one so that the potato farming is feasible (economically profitable).
ANALISIS NILAI TAMBAH DAN TATANIAGA GULA AREN (Arenga pinnata) DI DESA RUMAH GALUH,KECAMATAN SEI BINGAI KABUPATEN LANGKAT, PROVINSI SUMATERA UTARA Lilis S Gultom; Wilmar Saragih
Jurnal Darma Agung Vol 30 No 2 (2022): AGUSTUS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i2.1679

Abstract

Penelitian ini bertujuan untuk: mengetahui nilai tambah dan besarnya yang diperoleh pada pengolahan gula aren di Desa Rumah Galuh, Kecamatan Sei Bingai, Kabupaten Langkat, mengetahui mata rantai, fungsi, dan margin tataniaga petani gula aren di Desa Rumah Galuh, Kecamatan Sei Bingai, Kabupaten Langkat, mengetahui tataniaga yang efisien pada petani gula aren di Desa Rumah Galuh, Kecamatan Sei Bingai, Kabupaten Langkat dan mengetahui besarnya pendapatan petani gula aren di Desa Rumah Galuh, Kecamatan Sei Bingai, Kabupaten Langkat. Penentuan lokasi penelitian ini ditentukan secara purposive (sengaja) yaitu di Desa Rumah Galuh, Kecamatan Sei Bingai, Kabupaten Langkat. Sampel pada penelitian ini merupakan pengrajin gula aren. Adapun sampel dalam penelitian ini adalah: petani gula aren (12 orang), pedagang pengumpul (3 orang), pedagang besar (1 orang), dan pedagang pengecer (4 orang). Populasi dalam penelitian ini sebayak 12 populasi dan semua digunakan sebagai sampel. Analisis nilai tambah menggunakan metode Hayami, sedangkan analisis tataniga dan pendapatan dilakukan secara deskriptif. Hasil penelitian menunjukkan bahwa nilai tambah rata-rata pengolahan nira menjadi gula aren di daerah penelitian Rp.1.335,33/kg1.335,33/kg, dengan rasio nilai tambah sebesar 57,06 % > 50 % artinya nilai tambah tersebut tergolong tinggi. Terdapat tiga saluran tataniaga gula aren di daerah penelitian. Saluran tataniaga I yaitu : produsen ® pedagang pengumpul ® pedagang pengecer ® konsumen, saluran tataniaga II yaitu : produsen ® pedagang pengumpul ® pedagang besar ® pedagang pengecer ® konsumen, serta saluran tataniaga III yaitu : produsen ® pedagang pengecer ® konsumen. Share margin yang diterima oleh produsen (petani gula aren) lebih tinggi jika dibandingkan share margin yang diterima oleh pedagang pada ketiga saluran tataniaga. Efisiensi saluran tataniaga (1) sebesar 6,56 %, efisiensi saluran tataniaga (2) sebesr 7,74 % dan efisiensi saluran tataniaga (3) sebesar 6,41 %. Ketiga saluran pemasaran tergolong efisien dimana saluran tataniaga (3) lebih efisien dari saluran tataniaga (1) dan (2). Pendapatan bersih pengolahan nira menjadi gula aren di daerah penelitian sebesar Rp. 3.145.231,18/bulan.
SENSE AND THINK MARKETING IMPLICATIONS Runggu Besmandala Napitupulu; Nandan Lima Krisna; Lilis Suriani Gultom
Dinasti International Journal of Digital Business Management Vol 1 No 6 (2020): Dinasti International Journal of Digital Business Management (October - November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.566

Abstract

This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan.
Indonesian Crude Palm Oil (CPO) Exports Through the Gravity Model Approach Lilis S Gultom; Nelly MR Sinaga
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4664

Abstract

Oil palm is one of the plantation crops that provides the largest contribution to Indonesia's foreign exchange with its derivative products in the form of crude palm oil (CPO). The development of CPO consumption as a source of vegetable oil has pushed Indonesia as the largest producer to export CPO to 179 export destination countries in the world and the 10 largest export countries include India, China, Pakistan, the Netherlands, Malaysia, Bangladesh, Egypt, Italy, Spain and Singapore. Indonesia's CPO export volume fluctuates which can disrupt the country's economy. The objectives of this study are: (1) to identify the countries that positively impact Indonesian crude palm oil (CPO) exports among 10 destination countries, namely India, China, Pakistan, the Netherlands, Malaysia, Bangladesh, Egypt, Italy, Spain, and Singapore, (2) to analyse the factors influencing Indonesia's CPO exports to these 10 destination countries, and (3) to examine the impact of geographical distance on Indonesia's CPO exports to these countries. The research was conducted from April to September 2021, using panel data that combines time series and cross-sectional data from 2011 to 2020. The findings indicate that India, China, the Netherlands, and Italy had positive constants, while the remaining six countries had negative constants in terms of Indonesia's CPO exports. The combined effect of Indonesia's gross domestic product (GDP) (X1), geographical distance (X2), and the rupiah exchange rate (X3) significantly increased Indonesia's CPO exports to these 10 destination countries by 73.77%. Geographical distance (X2) had a significant and positive effect, whereas Indonesia's GDP (X1) and the rupiah exchange rate (X3) did not show significant effects and had a negative impact on increasing Indonesia's CPO exports to these destinations