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All Journal International Journal of Glocal Tourism
Made Sudiarta
The Wing Ed Hotel
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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The Implementation of Front Office SOP Based on CHSE during the Covid-19 Pandemic Made Raras Ari Udhyani; Ni Nyoman Sri Astuti; I Gusti Agung Mas Krisna Komala Sari; Made Sudiarta
International Journal of Glocal Tourism Vol. 3 No. 1 (2022): International Journal of Glocal Tourism - March 2022
Publisher : Catuspata Press

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Abstract

Purpose: This research is to analyze the implementation of standard operating procedures (SOP) in the front office department during the Covid-19 pandemic due to the use of Cleanliness, Health, Safety, and Environment Sustainability (CHSE) health protocol which is expected to reduce the spread of the virus. Research methods: This research was conducted at Wyndham Garden Kuta Beach Bali using observation data collection methods, interviews and literature study. Participants of this research were front office managers, front office supervisors, the CHSE team and several guests from Wyndham Garden Kuta Beach Bali. The data analysis technique used is descriptive qualitative method. Findings: The implementation of standard operating procedures carried out by the front office department of Wyndham Garden Kuta Beach Bali has been carried out in accordance with the CHSE-based health protocol which has a good impact on guests, including increasing guests' trust in the hotel. Implications: As for the hotel, it is an asset to attract guests to stay during the pandemic so that it keeps hotel operations running.
Marketing Strategy to Increase Occupancy Rate at The Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara Annisa Ramadhanty; I Ketut Suarja; Made Sudiarta; Indah Utami Chaerunnisah
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.271

Abstract

Purpose: This research aimed to determine the strengths, weaknesses, opportunities, and threats of marketing strategies in increasing occupancy rate at the Jayakarta Lombok Beach Resort & Spa, West Nusa Tenggara, Indonesia. Research methods: The analysis techniques used were quantitative Descriptive Analysis, Qualitative Descriptive Analysis, Internal Factor Analysis Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal - External (IE) Matrix, SWOT Analysis, and Quantitative Strategic Planning Analysis (QSPM) Matrix. Findings: Based on the results of IFAS matrix analysis, the main strength wasobtaining benefits from room usagein line with the reality from which room sales couldincrease hotel revenue. Based on the results of EFAS matrix analysis, the main opportunity was the government's policy related to the COVID19 pandemic with use the hotel as a place of isolation. Implication: The results of IE Matrix analysis put the company in the position of Growth Strategic (Cell II).
Co-Authors Annisa Ramadhanty I Gusti Agung Mas Krisna Komala Sari I Ketut Suarja Indah Utami Chaerunnisah Made Raras Ari Udhyani Ni Nyoman Sri Astuti