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KUALITAS PRODUK DAN PROMOSI DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENYEWAAN PRODUK ALAT BERAT: STUDI KASUS PADA PT.SURYA TRIAS GEMILANG Fikri Firdaus; Sugiharto Sugiharto; Bambang Karnain; Tjandra Wasesa; Achmad Daengs GS
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 3 (2021): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.889 KB) | DOI: 10.55606/jaem.v1i3.28

Abstract

This study aims to examine and analyze the effect of quality products and promotions on consumer decisions in using services rental of heavy equipment products at PT. Surya Trias Gemilang Surabaya. Study this is implemented at PT. Surya Trias Gemilang Surabaya in April Until June 2021. The research population is consumers who have used the service rental of heavy equipment products. Samples were taken as many as 35 people with random sampling technique. Data was collected using valid questionnaire. The dependent variable in this study is the decision consumers (Y), while the independent variables are product quality (X1) and promotion (X2). Data analysis was performed using multiple linear regression method. The results showed that: (1) there was a significant effect of product quality (X1) on consumer decisions (Y) in using tenant services heavy equipment products at PT. Surya Trias Gemilang Surabaya; (2) there is an effect significant promotion (X2) on consumer decisions (Y) in using heavy equipment product rental services at PT. Surya Trias Gemilang Surabaya; and (3) there is a significant effect of product quality and promotion on decisions consumers in using heavy equipment product rental services at PT. Sun Trias Gemilang Surabaya. Product quality factor (X1) and promotion (X2) has an influence of 68.9% on consumer decisions (Y) in use the services of renting heavy equipment products at PT. Surya Trias Gemilang Surabaya, while the remaining 31.1% is influenced by other variables that are not included in this study.
ANALISIS PENGARUH MARKETING MIXTERHADAP CUSTOMER VALUE DI PELAYANAN RAWAT JALAN PUSKESMAS KEDUNGDORO Slamet Imam Syafi’I; Achmad Daeng GS; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.801 KB) | DOI: 10.30640/jumma45.v1i1.159

Abstract

The number of patient visits at the Kedungdoro Health Center from 2019 to 2021 has decreased, both old and new patient visits. These conditions indicate that patient loyalty is low, the low patient loyalty can occur due to patient dissatisfaction which is influenced by the marketing mix. The purpose of this study was to determine the effect of the marketing mix, namely products, people, processes and physical evidence on customer value at the Kedungdoro Health Center.This study is a quantitative study with a cross-sectional study design. The study population was all patients in November as many as 1849 patients. The research sample was 178 patients and was taken by purposive sampling method. Data were collected by using a questionnaire instrument and analyzed by Multiple Linear Regression.The results of the research on hypothesis testing showed that the results of the t-test of the product, people, process and physical evidence variables partially had a significant positive effect on the customer value variable. In addition, the F test results show that all elements of the marketing mix (products, people, processes and physical evidence) simultaneously or simultaneously have a significant effect on customer value. Elements of the marketing mix that need to be evaluated in order to increase patient loyalty are people and physical evidence
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA JASA EMKL : Studi Kasus di PT. MITRA UTAMA INDOTRANS SURABAYA Alya Dita Sarasati; Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1015.387 KB)

Abstract

This study is useful to determine the effect of satisfaction and trust given to customer loyalty at PT. Mitra Utama Indotrans Surabaya. The population in this study amounted to 60 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. , and hypothesis testing. The results of this study that satisfaction has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (5,273> 2.002) . Trust has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (4.473> 2.002). Satisfaction and trust simultaneously have a significant effect on customer loyalty with the regression equation Y=0,325+0,483X1+0,381X2+0,43, hypothesis testing is obtained F count > F table (38.805>3.159).    
Pengaruh Kompetensi Dan Pengembangan Karier Terhadap Kinerja Karyawan Pada PT.X Moh. Riskaedi Febriyan; Bambang Karnain; Sugiharto Sugiharto; Rina Dewi; Achmad Daengs GS
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 3 No 1 (2023): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v3i1.217

Abstract

This research aims to: (1) determine and analyze the simultaneous influence of competency and career development on employee performance at PT. , (3) To find out and analyze which variables have a dominant influence on employee performance at PT. In this research, the type of research uses a quantitative approach, the sample is 31 people, data collection uses questionnaires and data documentation. Meanwhile, the analysis uses descriptive analysis and inferential analysis. Descriptive analysis to determine the high or low levels of the observed variables with the help of data processing using the SPSS program and inferential analysis using multiple linearity regression statistics. The research results show that: (1) Competency and career development variables simultaneously influence employee performance, because the Fcount = 24.089 > Ftable = 3.34; (2) Competency variable value tcount= 2.683 > ttable = 2.048 in sig. =0.12. there is a significant influence between competency on employee performance, (3) Career development variable value t = 2.578 > ttable = 2.048 on sig. = 0.15, there is a significant influence between career development on employee performance, (4) the competency variable has a dominant influence on employee performance, because the standard value of the competency beta coefficient = 0.440 > the standard beta coefficient of career development = 0.422.
Strategi Kepemimpinan Kepala Bagian Dalam Meningkatkan Kinerja Pegawai Pada Badan Amil Zakat Nasional Provinsi Jawa Timur: Laporan Kegiatan Kuliah Kerja Lapangan Fairuz Fanisa Rahma; Bambang Karnain; Harsono Teguh S.; Rina Dewi
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v3i1.2335

Abstract

Basically, employee performance is influenced by two factors, namely internal factors and external factors. Internal factors are factors related to a person's characteristics, including attitudes, personality traits, physical characteristics, desires or motivation, age, gender, education, work experience, cultural background and other personal variables. Meanwhile, external factors are factors that influence employee performance that come from the environment, leadership, actions of co-workers, type of training and supervision, wage system and social environment. Meanwhile, one of the important elements in a company's management system besides human resources is and compensation is leadership. Leadership is a process where someone can become a leader through continuous activities so that they can influence the people they lead (followers) in order to achieve organizational or company goals. The relationship between a leader and those being led is a leadership process because the leader needs followers and the followers need the leader. Even though leaders and followers are interrelated, it is the leader who should take the initiative to establish relationships, communicate and maintain relationships so that the goals of the company or organization as formulated in the company's/organization's vision, mission, plans and strategies can be achieved. Increasing employee performance in an organization is largely determined by the existence of leadership in the organization. Leadership is the main factor in determining the progress and decline of employee performance in an organization, because with leadership you can direct and mobilize other people to be willing. doing something voluntarily to achieve a predetermined goal. Therefore, the existence of leadership in an organization greatly determines the success of an organization as a whole. individual and group success