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Universitas 45 Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BRAND IMAGE DAN PRODUCT QUALITY KOPI 2IN1 TERHADAP CUSTOMER SATISFACTION Deki Qohhar; Achmad Daengs GS; Sugiharto
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.434 KB) | DOI: 10.30640/jumma45.v1i1.156

Abstract

Surabaya adalah sebuah prototipe, dan industrialisasinya merupakan pilar ekonomi penting untuk mendorong perkembangan kota. Teknik pengambilan sampel nonprobabilitas digunakan untuk mengumpulkan data melalui purposive sampling. Hasil uji t analisis regresi antara variabel Brand Image diperoleh nilai t hitung 5,106 > t tabel (0,05;150) 1,967 dan nilai signifikansi 0,000 < 0,05 yang berarti bahwa terdapat pengaruh parsial yang positif dan signifikan antara variabel Brand Image terhadap Customer Satisfaction konsumen Kopi Kapal Api Spesial Mix 2 in 1 di Surabaya. Hasil uji F analisis regresi nilai F hitung sebesar 75,665 dan nilai F tabel (3,76)sebesar 2,807 dengan nilai signifikansi 0,000 < 0,05 yang berarti bahwa terdapat pengaruh simultan yang signifikan antara variabel Brand Image dan Product Quality terhadap Customer Satisfaction. Hasil estimasi nilai Beta (Standardized Coefficient) analisis regresi paling besar terdapat pada variabel Product Quality dengan nilai sebesar 0,503 dan nilai r sebesar 0,537 serta hasil perhitungan r 2 sebesar 0,288. Hasil ini menunjukkan bahwa variabel Product Quality memiliki pengaruh paling dominan terhadap Customer Satisfaction konsumen Kopi Kapal Api Spesial Mix 2 in 1 di Surabaya dengan kemampuan menjelaskan sebesar 28,8% dibandingkan variabel Brand Image yang hanya mampu menjelaskan sebesar 0,151 atau 15,1%
PENGARUH HARGA DAN PROMOSI TERHADAP MINAT KONSUMEN TIANG BETON PADA PT. SENTOSA SAKTI MAKMUR SURABAYA Dita Indah Sari; Sugiharto; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.976 KB)

Abstract

This study is useful to determine the effect of prices and promotions given to consumer buying interest at PT. Sentosa Sakti Makmur Surabaya. The population in this study amounted to 50 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. and hypothesis testing. The results of this study that price has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (2.790> 2.012). Promotion has a significant effect on consumer buying interest, hypothesis testing is obtained t count > t table or (4,571>2,012). Price and promotion simultaneously have a significant effect on consumer buying interest with the regression equation Y= 0.471+0.315X1+0.430X2+0.28e, hypothesis testing is obtained F count > F table (60.301> 3.195).
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN PENGGUNA JASA EMKL : Studi Kasus di PT. MITRA UTAMA INDOTRANS SURABAYA Alya Dita Sarasati; Sugiharto; Bambang Karnain
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 1 (2022): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1015.387 KB)

Abstract

This study is useful to determine the effect of satisfaction and trust given to customer loyalty at PT. Mitra Utama Indotrans Surabaya. The population in this study amounted to 60 respondents, while the sampling technique used the census method because the population and sample were the same, and the data collection technique used was a questionnaire, while the data analysis technique used the explanatory research method using statistical analysis with regression, correlation, and determination testing. , and hypothesis testing. The results of this study that satisfaction has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (5,273> 2.002) . Trust has a significant effect on customer loyalty, hypothesis testing is obtained t count > t table or (4.473> 2.002). Satisfaction and trust simultaneously have a significant effect on customer loyalty with the regression equation Y=0,325+0,483X1+0,381X2+0,43, hypothesis testing is obtained F count > F table (38.805>3.159).    
Co-Authors Alya Dita Sarasati Bambang Karnain Deki Qohhar Dita Indah Sari GS , Achmad Daengs