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All Journal WIDYA LAKSANA Bisma: Jurnal Manajemen Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata
Komang Endrawan Sumadi Putra
Universitas Pendidikan Ganesha
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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI AIR MINUM KEMASAN YEH BULELENG (Studi Kasus di Kabupaten Buleleng) Komang Endrawan Sumadi Putra
Bisma: Jurnal Manajemen Vol. 6 No. 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v6i1.24262

Abstract

Sebagai perusahaan yang memproduksi air minum kemasan Yeh Buleleng, PT Tirta Mumbul Jaya Abadi berusaha mengimplementasikan bauran pemasaran untuk mempengaruhi keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng. Namun melihat market share  air minum kemasan Yeh Buleleng yang masih kalah dengan air minum kemasan Aqua menjadikan pertanyaan besar bagi manajemen PT Tirta Mumbul Jaya Abadi sampai sejauh mana pengaruh masing-masing bauran pemasaran tersebut terhadap keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng. Teknik dalam penentuan anggota sampel menggunakan dua teknik secara berurutan yaitu: cluster sampling dan proportionate stratified random sampling. Hasil penelitian menunjukkan bahwa secara parsial bauran pemasaran yang terdiri dari produk, harga, promosi dan saluran distribusi berpengaruh positif dan signifikan terhadap keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng. Secara simultan juga dapat diketahui bahwa bauran pemasaran berpengaruh positif dan signifikan secara simultan terhadap keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng. Berdasarkan hasil analisis regresi berganda dapat diketahui bahwa variabel saluran distribusi lebih berpengaruh dominan terhadap keputusan konsumen dalam membeli air minum kemasan Yeh Buleleng.
PENGARUH CITRA MEREK DAN HARGA TERHADAP LOYALITAS PELANGGAN SEPATU MEREK NIKE DI SINGARAJA FUTSAL Ahmad Samsul Rizal; Ni Luh Wayan Sayang Telagawathi; Ni Nyoman Yulianthini; Komang Endrawan Sumadi Putra
Prospek: Jurnal Manajemen dan Bisnis Vol. 1 No. 2 (2019)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v1i2.23152

Abstract

AbstrakPenelitian ini bertujuan untuk menguji pengaruh citra merek dan harga terhadap loyalitas pelanggan, baik secara simultan maupun secara parsial. Desain penelitian yang digunakan dalam penelitian ini adalah kuantitatif kausal. Metode yang digunakan adalah metode Survey. Subjek dalam penelitian ini adalah Singaraja Futsal di Kota Singaraja dan objek dalam penelitian ini adalah citra merek, harga dan loyalitas pelanggan. Populasi dalam penelitian ini yaitu pengguna sepatu merek Nike yang berada di Singaraja Futsal dengan melibatkan 70 responden. Data dikumpulkan dengan kuesioner, dan dianalisis dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) citra merek dan harga berpengaruh signifikan terhadap loyalitas pelanggan, (2) citra merekberpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan, dan (3) harga berpengaruh positif dan tidak signifikan terhadap loyalitas pelanggan sepatu merek Nike di Singaraja Futsal.Kata kunci : citra merek, harga, loyalitas pelanggan
PELATIHAN DAN BIMBINGAN TEKNIS MANAJEMEN USAHA KERIPIK ENAK KEMBANGSARI Luh Mitha Priyanka; I Nyoman Selamat; Komang Endrawan Sumadi Putra
JURNAL WIDYA LAKSANA Vol 11 No 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.717 KB) | DOI: 10.23887/jwl.v11i1.39140

Abstract

Pada situasi pandemi Covid-19 saat ini, home industry menjadi salah satu alternatif untuk menambah pendapatan rumah tangga. “Keripik Enak Kembangsari” merupakan salah satu industri rumah tangga yang berlokasi di Banjar Kembangsari, Desa Satera, Kecamatan Kintamani, Kabupaten Bangli-Bali. Secara umum, permasalahan utama yang dialami home industry “Keripik Enak Kembangsari” berhubungan dengan sumber daya manusia (tenaga kerja). Melalui pelatihan dan bimbingan teknis manajemen usaha diharapkan keterampilan mitra meningkat dalam hal merancang branding kemasan, menyusun strategi bisnis, dan membuat pembukuan modern. Evaluasi pelaksanaan pelatihan berupa evaluasi terhadap keterampilan mitra dalam aspek manajemen usaha. Hasil pengabdian menunjukkan bahwa skor rata-rata keterampilan peserta dalam merancang branding kemasan, menyusun strategi bisnis, dan membuat pembukuan modern berturut-turut yaitu 4,2;3,9 dan 3,7 yang berada pada kategori baik
Peran Dominan Harga dalam Meningkatkan Jumlah Nasabah Tabungan Emas Pegadaian di Kecamatan Buleleng Komang Endrawan Sumadi Putra
Bisma: Jurnal Manajemen Vol. 8 No. 2 (2022): Bulan Agustus
Publisher : Universitas Pendidikan Ganesha

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Abstract

The purpose of this study was to determine the role of price in the marketing mix in increasing the number of pawnshop gold savings customers in Buleleng District. The research was conducted in Buleleng District using accidental sampling method on 100 respondents of gold savings customers at PT. Pegadaian (Persero) Singaraja Branch. From the results of the SPSS analysis, it is known that the price variable gets a t test value of 2.449 or greater than the t table of 1.986 and a significance value of 0.016 which is smaller than 0.05 so that it can be seen that the price has a positive and significant effect in increasing the number of pawnshop gold savings customers. Judging from the Beta Standardized value, the price variable gets a value of 0.202 and is the biggest among other marketing mix variables, this proves that the price variable plays a dominant role in increasing the number of pegadai gold savings customers in Buleleng District.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan M-Banking Livin By Mandiri di Kabupaten Karangasem Ni Luh Putu Leoni Evan Agustini; Komang Endrawan Sumadi Putra
Bisma: Jurnal Manajemen Vol. 8 No. 3 (2022): Bulan Desember
Publisher : Universitas Pendidikan Ganesha

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Abstract

The purpose of this research is to see the effect of service quality and customer satisfaction on customer loyalty of M-Banking Livin Mandiri in Karangsem Regency, either simultaneously or partially. In this study, the sample size was 100 participants, and the selection method was a targeted selection procedure. The collection procedure is used to collect data. The data analysis technique assessed in this research used multiple regression analysis. According to the findings of this research (1), service quality has a significant positive impact of 11.3% on customer loyalty. (2) customer satisfaction has a large positive impact on customer loyalty, with a level of 15.7%. (3) Customer loyalty is influenced by 74.0% by service quality and customer satisfaction and other variables by 26.0%.
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Kepuasan Pelanggan Dompet Digital OVO pada Masa Pandemi Covid-19 Vivi Aprilyanti; Komang Endrawan Sumadi Putra
Bisma: Jurnal Manajemen Vol. 8 No. 3 (2022): Bulan Desember
Publisher : Universitas Pendidikan Ganesha

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Abstract

This study aims to examine the effect of service quality and brand image either simultaneously or partially on customer satisfaction of digital wallet OVO during the COVID-19 pandemic. The number of samples in this study were 90 respondents, the sample technique used was purposive sampling technique. The data collection method used is the questionnaire method. The data analysis technique in this research is quantitative using multiple linear regression analysis. The results of this study indicate that (1) service quality has a positive and partially significant effect on customer satisfaction with an effect of 41.5%. (2) brand image has a positive and partially significant effect on customer satisfaction with an effect of 12.7%. (3) service quality and brand image simultaneously have a significant effect on customer satisfaction with an effect of 66.8% and the influence of other variables of 33.2%.
Pengaruh Kualitas Produk, Desain Produk, dan Citra Merek Terhadap Keputusan Pembelian Gitar Merek Yamaha di Ethnic Music Komang Yudha Aryantika Dinata; Komang Endrawan Sumadi Putra
Bisma: Jurnal Manajemen Vol. 8 No. 3 (2022): Bulan Desember
Publisher : Universitas Pendidikan Ganesha

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Abstract

This study aims to examine the effect of product quality, product design and brand image either simultaneously or partially on purchasing decisions for Yamaha brand guitars at Ethnic Music. The research design used is causal quantitative research. Determination of the sample in the study using purposive sampling technique. The number of samples used is 100 respondents. The instrument used in data collection is a questionnaire and the data analysis technique used is multiple linear regression analysis. The results of this study are: (1) Product quality has a positive and significant effect on purchasing decisions for Yamaha brand guitars at Ethnic Music (2) Product design has a positive and significant effect on purchasing decisions for Yamaha brand guitars at Ethnic Music (3) Brand Image has a positive and significant effect on purchasing decisions. significant effect on purchasing decisions of Yamaha brand guitars at Ethnic Music (4) Product Quality, Product Design, Brand Image have a positive and significant effect on purchasing decisions of Yamaha brand guitars at Ethnic Music
The Effect of The Promotional Mix on The Decision of Tourists Visiting The Regency of Buleleng Komang Endrawan Sumadi Putra; Rahutama Atidira; I Made Dwita Atmaja
Bisma: Jurnal Manajemen Vol. 9 No. 1 (2023): Bulan April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v9i1.60944

Abstract

This study was conducted to determine the effect of the promotional mix including advertising, sales promotion, personal selling, public relations and direct sales on the decision of tourists visiting Buleleng Regency. The population used in this study were all tourists who had visited Buleleng totaling 224,209 people, while the sample in this study amounted to 100 people who were determined by the slovin formula with a tolerance level of 10%. Based on the results of data analysis using multiple linear regression, it is known that the decision of tourists visiting Buleleng Regency is determined simultaneously by advertising, sales promotion, personal selling, public relations and direct selling. However, partially, it can be seen that the decision of tourists to visit Buleleng Regency is only determined by sales promotion, while other promotional mix variables have no effect on the decision of tourists to visit Buleleng Regency
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Kain Tenun di Dusun Sade Lombok Linda Wardani; Komang Endrawan Sumadi Putra
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.59058

Abstract

This study aims to examine the effect of product quality and price on purchasing decisions, either simultaneously or partially. The research design used in this study is causal quantitative. The subjects in this study were consumers who had bought woven fabrics in Sade Lombok, aged 20-50 years. The object of this research is Product Quality, Price and Purchase Decision. Determination of the sample in this study using a purposive sampling technique. The number of samples used was 90 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple linear regression analysis. The results of this study are (1) product quality and price have a significant effect on purchasing decisions, (2) product quality has a positive and significant effect on purchasing decisions, (3) price has a positive and significant effect on purchasing decisions
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Kerajinan Anyaman Bambu di Desa Sidetapa. Ni Kadek Yenny Devita; Komang Endrawan Sumadi Putra
Prospek: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v5i1.58963

Abstract

Tiga faktor yang mempengaruhi keputusan pembelian kerajinan anyaman bambu di Desa Sidetapa yang diteliti dalam penelitian ini yaitu: (1) pengaruh promosi & kualitas produk terhadap keputusan pembelian; (2) pengaruh promosi terhadap keputusan pembelian; & (3) pengaruh kualitas produk terhadap keputusan pembelian. Dalam penelitian ini, desain penelitian kuantitatif kausal digunakan. Subjek penelitiannya adalah pelanggan yang membeli kerajinan anyaman bambu di Desa Sidetapa, & objek penelitiannya adalah iklan, kualitas produk, & keputusan pelanggan. Sebanyak 100 responden dijadikan sampel penelitian. Kuesioner yang diberikan kepada responden berfungsi sebagai metode pengumpulan data. Hasil penelitian menunjukkan bahwa (1) ada hubungan antara promosi & kualitas produk dengan cara konsumen mengambil keputusan membeli, (2) ada hubungan antara promosi dengan cara konsumen mengambil keputusan membeli, & (3) ada hubungan antara promosi dengan kualitas produk. kualitas produk & bagaimana konsumen mengambil keputusan pembelian kerajinan anyaman bambu di Desa Sidetapa.
Co-Authors Ahmad Samsul Rizal I Made Dwita Atmaja I Putu Rian Adi Suarsana Komang Yudha Aryantika Dinata Linda Wardani Luh Mitha Priyanka Ni Kadek Yenny Devita Ni Luh Putu Leoni Evan Agustini Ni Luh Wayan Sayang Telagawathi Ni Nyoman Yulianthini Rahutama Atidira Vivi Aprilyanti