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All Journal International Journal of Social and Management Studies (IJOSMAS)
Novia A Nukak
Universitas Pelita Harapan
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Using Contribution of Menu Engineering in Upscale Restaurants to Enhance Sales Volume Juliana Juliana; Amelda Pramezwary; Novia A Nukak; Jimmy Muller Hasoloan Situmorang
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): Agustus 2021
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.884 KB) | DOI: 10.5555/ijosmas.v2i4.45

Abstract

Few menu analysis techniques have been embraced so readily and institutionalized as quickly as menu engineering. Hotel Istana Nelayan is a 3-star hotel located in Tangerang City, Banten. Hotel Istana Nelayan has a restaurant with various menu variants on the ala carte menu of Krakatau Resto and Coffee Shop. This research aims to review the application of menu engineering analysis in increasing sales volume at the Istana Nelayan Hotel. The research method uses a qualitative approach using descriptive analysis with the menu engineering analysis method. This analysis uses the popularity index and contribution margin method. The study showed that the ala carte menu has four classifications: scilicet 8 Star, 5 Plowhorse, 4 Puzzle, and 2 Dog. Therefore, more detailed performance data has been provided regarding menu items. From the restaurant manager's perspective, this means that the analysis results can be served both short and long-term business goals. Keywords — Istana Nelayan Hotel, Engieering Menu, Sales Volume
Co-Authors Amelda Pramezwary Juliana, Juliana Situmorang, Jimmy Muller Hasoloan