Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Multidisciplinary Academic
Mawar Anggraeni
Universitas Muria Kudus, Indonesia
Education Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Evaluation of The Parameter Consumer Purchase Intention Towards Green Products Small Medium Enterprises (SMES) During the Covid-19 Pandemic (Case Study of Consumer in Kudus) Mokhamad Arwani; Mawar Anggraeni; Dina Lusianti; Dhaifina Idznitia A. Naimi
Journal of Multidisciplinary Academic Vol 5, No 3 (2021): Science, Engineering and Social Science Series (New Update: With DOI index)
Publisher : Penerbit Kemala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A green product is intended to have as little environmental impact as possible, both during its whole life cycle, and after it is no longer in use. Typically, a green product has two primary goals, including waste reduction and resource efficiency maximization. This study aimed to analyse the religiosity of customer purchasing intentions and the theory of knowledge in behaviour planned on a green product. For this study, 150 SMEs of green products SMES in Kudus, Central Java, were taken as sampled. Path analysis using SEM was used in this study. The findings are intended to be able to assess the purchase intention of green products, therefore making a beneficial contribution to spreading awareness of the use of environmentally friendly green products.
Co-Authors Dhaifina Idznitia A. Naimi Dina Lusianti Mokhamad Arwani