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THE INFLUENCE OF SATISFACTION AND RELATIONSHIP MARKETING ON LOYALTY WITH INDIVIDUAL CHARACTERISTICS AS A MODERATOR: A Case Study on Islamic Banking Customers in East Java Arwani, Mokhamad; Suprehatin, Suprehatin
Journal of Indonesian Economy and Business Vol 26, No 3 (2011): September
Publisher : Journal of Indonesian Economy and Business

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Abstract

Prospects to attract customers to the Islamic banks do not seem to be very promising. This is mainly due to the fact that customers who had joined conventional banks arereluctant to change their accounts to Islamic banks. Customer loyalty of Islamic banks has been considered relatively low (34%) as compared to that of conventional banks. The purpose of this paper is to analyze the influence of satisfaction and relationship marketing on loyalty. 112 eligible respondents of Islamic bank customers were collected using a designed questionnaire. Structural Equation Modeling (SEM) was employed in the analysis. Findings suggest that in the context of Islamic banks, personal characteristics have a direct impact on customer loyalty, and it does seem to be a moderating variable influence of satisfaction and relationship marketing to customer loyalty. Satisfaction does not directly affect loyalty, but it indirectly affects loyalty through relationship marketing.Keywords: customer satisfaction, relationship marketing, personal characteristics, loyalty, Islamic banks.
KUALITAS HUBUNGAN SEBAGAI MEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP LOYALITAS (Studi pada Komsumen Mobil Hyundai dan KIA di Jawa Timur) Arwani, Mokhamad
Jurnal Analisis Manajemen Vol 5, No 2 (2011): Jurnal Analisis Manajemen
Publisher : Universitas Muria Kudus

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Abstract

This study aims to describe and explain the product quality, product value, and quality of relationships in shaping consumer loyalty. On the operational development of theoretical models of this study can be done through express and interpret the relationship between product quality and product value on loyalty. Testing the mediating role of relationship quality in relation to the influence of product quality and product value on loyalty. Sampling was carried out by proportional stratified random sampling method. In this research study is a partial sample of consumers Korean cars in Indonesia. Amount of sample that meets the requirements of 114. This amount is in accordance with the calculation that says that the sample size depends on the number of indicators used in all the variables multiplied by 5 to 10. The results showed that increasing product quality and value of the product increases the quality of relationships between companies and customers and further increase customer loyalty. The stronger the mediating role of relationship quality the more it will enhance the relationship between product quality and product value on customer loyalty.
Karakteristik Sumber Informasi dalam Membentuk Sikap Konsumen Arwani, Mokhamad
Jurnal Analisis Manajemen Vol 5, No 1 (2011): Jurnal Analisis Manajemen
Publisher : Universitas Muria Kudus

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Abstract

The purpose of this study is to find out the influence of the characteristics of information sources in the form of the credibility of information sources and attraction information consumer attitudes to make purchases through the internet with the risk perceived by consumers as moderation. Sampling techniques which are used in this study is snowball sampling. The number of sample of 120 respondents in this study deemed to have met the criteria for determination of sample size which is suggested by Malhotra, Roscoe, and Kline. These results indicate that the higher the credibility and attraction information resources the perception of consumers the consumer attitude that will be established on the recommendation of the sources of information will be positive. High risk may weaken the relationship characteristics of information resources the attitude of consumers to make purchases via the internet.
KUALITAS HUBUNGAN SEBAGAI MEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP LOYALITAS (Studi pada Komsumen Mobil Hyundai dan KIA di Jawa Timur) Mokhamad Arwani
Jurnal Analisis Manajemen Vol 5, No 2 (2011): Jurnal Analisis Manajemen
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2062.786 KB)

Abstract

This study aims to describe and explain the product quality, product value, and quality of relationships in shaping consumer loyalty. On the operational development of theoretical models of this study can be done through express and interpret the relationship between product quality and product value on loyalty. Testing the mediating role of relationship quality in relation to the influence of product quality and product value on loyalty. Sampling was carried out by proportional stratified random sampling method. In this research study is a partial sample of consumers Korean cars in Indonesia. Amount of sample that meets the requirements of 114. This amount is in accordance with the calculation that says that the sample size depends on the number of indicators used in all the variables multiplied by 5 to 10. The results showed that increasing product quality and value of the product increases the quality of relationships between companies and customers and further increase customer loyalty. The stronger the mediating role of relationship quality the more it will enhance the relationship between product quality and product value on customer loyalty.
Karakteristik Sumber Informasi dalam Membentuk Sikap Konsumen Mokhamad Arwani
Jurnal Analisis Manajemen Vol 5, No 1 (2011): Jurnal Analisis Manajemen
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.522 KB)

Abstract

The purpose of this study is to find out the influence of the characteristics of information sources in the form of the credibility of information sources and attraction information consumer attitudes to make purchases through the internet with the risk perceived by consumers as moderation. Sampling techniques which are used in this study is snowball sampling. The number of sample of 120 respondents in this study deemed to have met the criteria for determination of sample size which is suggested by Malhotra, Roscoe, and Kline. These results indicate that the higher the credibility and attraction information resources the perception of consumers the consumer attitude that will be established on the recommendation of the sources of information will be positive. High risk may weaken the relationship characteristics of information resources the attitude of consumers to make purchases via the internet.
The Evaluation of The Parameter Consumer Purchase Intention Towards Green Products Small Medium Enterprises (SMES) During the Covid-19 Pandemic (Case Study of Consumer in Kudus) Mokhamad Arwani; Mawar Anggraeni; Dina Lusianti; Dhaifina Idznitia A. Naimi
Journal of Multidisciplinary Academic Vol 5, No 3 (2021): Science, Engineering and Social Science Series (New Update: With DOI index)
Publisher : Penerbit Kemala Indonesia

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Abstract

A green product is intended to have as little environmental impact as possible, both during its whole life cycle, and after it is no longer in use. Typically, a green product has two primary goals, including waste reduction and resource efficiency maximization. This study aimed to analyse the religiosity of customer purchasing intentions and the theory of knowledge in behaviour planned on a green product. For this study, 150 SMEs of green products SMES in Kudus, Central Java, were taken as sampled. Path analysis using SEM was used in this study. The findings are intended to be able to assess the purchase intention of green products, therefore making a beneficial contribution to spreading awareness of the use of environmentally friendly green products.
Analysis of The Influence of Situational Digital Advertising Through Online Video Sharing and Social Media Platform on Customers Intention to Purchase at E-Commerce Application Shopee Putri Ekaresty Haes; Donny Dharmawan; Desman Serius Nazara; Mokhamad Arwani; Eva Yuniarti Utami
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.455

Abstract

This research aims to determine the effect of advertising exposure on shopping interest. The paradigm used in this research is the positivism paradigm. This study uses a quantitative approach. This research uses non-experimental research methods with a type of method, namely the survey method. The population in this study were students. The number of samples in this research was 100. The primary data for this research uses data obtained from a questionnaire that has been distributed in the form of a Google Form. The linear regression test in this research uses product moments with SPSS version 24 for Windows. Based on the findings and discussion of the research that has been carried out, it can be concluded that the level of advertising exposure is in the medium category with a percentage of 60%. The level of interest in shopping through applications is also in the medium category, with a percentage of 40%. From the research results, it can be concluded that advertising exposure influences shopping interest. Based on the results of the t-value, namely 3.5 > 1.98, The coefficient of determination in this equation has a positive value of 12.5%. This figure means that the advertising exposure variable does not have a big influence on shopping interest at 12.5%. Other factors that were not considered in this study contributed the remaining 87.5%. So the conclusion is that if the advertising exposure variable increases, then interest in shopping through the application will also increase. Vice versa, if advertising exposure decreases, shopping interest also decreases.
The Role of Competitive Advantage as a Mediation of Digital Marketing on Marketing Performance Firdaus Yuni Dharta; Luh Komang Candra Dewi; Rulyenzi Rasyid; Ratnawita Ratnawita; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4697

Abstract

The objective of this study is to investigate, through an empirical case study of Batik MSMEs in Semarang City, how competitive advantage functions as a mediator between digital marketing and marketing performance. The study's participants were Semarang City's Batik MSME owners. In this study, there were up to 100 respondents in each sample. Data analysis using PLS-SEM is used in this study. The study's findings demonstrate the considerable impact that digital marketing has on competitive advantage. Moreover, there is a notable impact of digital marketing on marketing performance. For There is a noticeable impact of competitive advantage on marketing performance. Additionally, the impact of digital marketing on marketing performance, through the medium of competitive advantage, is particularly noteworthy for Batik MSMEs in Semarang City.