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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science International Journal of Economics, Business, and Entrepreneurship (IJEBE)
Ayu Nirmala Lutfie Syarief
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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KERAGAAN AGROINDUSTRI KERUPUK BAWANG WINDA PUTRI DI KECAMATAN TANJUNG SENANG KOTA BANDAR LAMPUNG Ayu Nirmala Lutfie Syarief; Dyah Aring Hepiana Lestari; Eka Kasymir
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 7, No 3 (2019)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (937.582 KB) | DOI: 10.23960/jiia.v7i3.3766

Abstract

The purposes of this research are to analyze procurement process of raw materials that correspond to six right on (time, place, quality, quantity, type, and price), added value and income of onion cracker processing activities, marketing mix, distribution channels, marketing margins, and the role of support services. This research was a case study method at onion cracker agroindustry in Tanjung Senang Sub-district of Bandar Lampung City. The data collection was conducted in January - February 2018 and was analyzed by qualitative and quantitative descriptive analysis. The results showed that the procurement of raw materials had not fulfilled price component. The production performance of the agroindustry was not good because it had not fulfilled the flexibility component. The agroindustry revenue was considered good because the value of R/C ratio was > 1 and given added value was positive. The marketing strategy of the agroindustry has used the 4P marketing mix component, in which product and price were well, while the place and promotion component have not been used optimally. The marketing chains consisted of two channels. The provided support services of this agroindustry were bank, information and communication technology, transportation, and marketKey words: agroindustry, onion cracker, performance
The PERFORMANCE Of KERUPUK BAWANG AGROINDUSTRY In BANDARLAMPUNG CITY (CASE STUDY Of ONION CRACKER WINDA PUTRI In BANDARLAMPUNG CITY) Ayu Nirmala Lutfie Syarief
International Journal of Economics, Business, and Entrepreneurship Vol 5 No 1 (2022): IJEBE January - June 2022
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.904 KB) | DOI: 10.23960/ijebe.v5i1.77

Abstract

The purposes of this research are to analyze :1) the performance of agribusiness system of onion cracker household agroindustry , 2) the production process, added value and income of agroindustry onion cracker 3) marketing of product onion cracker and 4) the role of support services facilities. this research used to case study at onion cracker agroindustry in tanjung senang sub-district bandar lampung city. the research was conducted in january - february 2018 and data analysis used to qualitative and quantitative method. the results showed that the procurement of raw materials had not fulfilled price component. (1) the performance of the agroindustry was not good because it had not fulfilled the flexibility component. (2) the production process is going well and agroindustry revenue was considered good because the value of r/c ratio was > 1 and given added value and income was positive. (3) the marketing strategy of the agroindustry has used the 4p marketing mix component, which is the product, price is good, while for the place and promotion component, it has not been used optimally. the marketing chains consisted of two channels. (4) the provided support services of this agroindustry were bank, information and communication technology, transportation, and market procurement process of raw materials that correspond to six right on (time, place, quality, quantity, type, and price).
Co-Authors Eka Kasymir Lestari, Dyah Aring Hepiana