Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS)
Gracia Reveria Hellianto
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee Cindy Ayu Agustin; Gracia Reveria Hellianto
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6050

Abstract

Technological developments have caused changes in consumer shopping behavior from offline to online which has led to the emergence of various types of online marketplace platforms. In this study, we will discuss the impact of seller's reputation, quality of seller services, and customer trust on interest in buying cosmetic products at Shopee. This research is an associative quantitative research with survey method through questionnaires as the main instrument. The results showed that there was a relationship and significant influence between reputation, quality of service sellers, and customer trust on buying intention on skincare product at Shopee.
Co-Authors Cindy Ayu Agustin