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Book as a Representation Medium of the Author’s Ideology Nova Darmanto; Nurul Akmalia

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Abstract

The texts written by the authors have had a tremendous influence on human civilization. The book was used as a control tool for royal power institutions by creating rules through language discourse. This study intends to analyze the media of books to represent the authors’ ideologies. The method used in this research is descriptive qualitative by conducting analyses through literature studies and representation approach. This study indicates that writing a book represents and forms its identity. The authors make writing in the form of messages on book by using language to explore knowledge and find information that is different from the ideological ideas. Each writer’s ideology emphasizes his efforts to create a thought system through symbolic practices structured by messages in written text. It will then affect the provision of knowledge or information to readers. Not only that, but publishers also took part in determining messages in the book. Publishers have many interests. The interests are various, including political, economic, and religious interests. The contention between book publishers’ policies and theideology of writers ended with the emergence of the decision to publish a written text as a symbol that reflects the author’s ideology.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH Dadang Syaputra; Nova Darmanto; Muhamad Ridwan
Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022)
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i1.479

Abstract

ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision
Model Pembelajaran Berbasis Proyek pada Mata Kuliah Praktik Kewirausahaan Untuk Menunjang Kemampuan Mahasiswa dalam Melakukan Promosi, Publishing dan Penjualan Produk Hasil Praktik Kuliah Muhamad Ridwan; Nova Darmanto; Dadang Syaputra
Jurnal Ilmiah Publipreneur Vol 10, No 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.621

Abstract

This study aims to examine how the implementation of a project-based learning model is applied to a practical course at Polimedia Kreatif to design student self-employment in entrepreneurship. This study uses the classroom behavioral research method. This study presents data, facts, and circumstances arising in this area. The subjects of this survey are students of her Polimedia Kreatif Culinary Arts course in the 4th semester of 2022. The means used in the study were performing tasks, conducting business consultations, presenting products, and reporting evaluation results. Data from observations were analyzed using qualitative descriptive techniques. The results of the study concluded that the successful application of project-based learning models in entrepreneurship courses to promote student independence in the field of entrepreneurship was declared successful. In summary, her three measures of success in this study are task completion, report activity, and report writing.
PEMANFAATAN TEKNOLOGI INFORMASI DAN KOMUNIKASI SEBAGAI MEDIA PEMBELAJARAN DI POLITEKNIK NEGERI MEDIA KREATIF Erlan Saefuddin; Nova Darmanto; Hawa Asma Ul Husna
JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Vol 10, No 1 (2023): Juni - Jurnal Teknologi Informasi dan Komunikasi dalam Pendidikan
Publisher : Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jtikp.v10i1.46482

Abstract

Abstrak: Teknologi Informasi dan Komunikasi (TIK) yang terus berkembang dari waktu ke waktu memberikan banyak manfaat dalam beberapa bidang termasuk dunia Pendidikan. Politeknik Negeri Media Kreatif yang lulusannya dituntut memiliki kreativitas tinggi agar dapat bersaing dengan dunia industri harus membuat proses belajar mengajar dalam mendidik mahasiswa dituntut kreatif. Penelitian ini bertujuan untuk melihat bagaimana pemanfaatan TIK dapat mempengaruhi proses pembelajaran di kampus Polimedia. Penelitian ini merupakan penelitian kualitatif deskriptif dengan pengumpulan data melalui angket, observasi, wawancara dan kajian pustaka. Hasil penelitian ini menunjukkan bahwa TIK sangat unik dan dapat meningkatkan minat siswa ketika diterapkan dalam kegiatan belajar mengajar. Kata Kunci: Teknologi, Informasi, Komunikasi, Media Pembelajaran Abstract: Information and Communication Technology (ICT) which continues to develop from time to time provides many benefits in several fields including the world of Education. Creative Media State Polytechnic whose graduates are required to have high creativity in order to compete with the industrial world must make the teaching and learning process in educating students demanded to be creative. This study aims to see how the use of ICT can affect the learning process on the Polimedia campus. This research is a descriptive qualitative research with data collection through questionnaires, observations, interviews and literature review. The results of this study indicate that ICT is very unique and can increase student interest when applied in teaching and learning activities. Keywords: Technology, Information, Communication, Learning Media