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Pengaruh Brand Personality Terhadap Minat Beli Produk Body Mist (Studi pada The Body Shop di Trans Studio Mall Bandung) Agnes Naibaho; Ai Lili Lili Yuliati
Jurnal Computech & Bisnis (e-Journal) Vol 11, No 1 (2017): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

This research is influenced by the problems related to the brand personality on The Body Shop’s Body Mist product. Those problems based on the results of pre-survey showed that brand personality of The Body Shop’s Body Mist product that consists of sincerity, excitement, competence, sophistication and ruggedness has not yet been fully received good response from respondents. In addition, although The Body Shop’s Body Mist product received the title of Top Brand of the year 2015 - 2016, Top Brand Index value of The Body Shop’s Body Mist product fell in 2016. This shows that the power of the brand personality The Body Shop’s Body Mist product also decreased, because the brand personality is a form factor the first parameter to measure the value of the percentage of TBI, which is top of mind brand awareness. This study aims to determine the influence of the brand personality which consist of sincerity, excitement, competence, sophistication and ruggedness towards purchase intention. The results shows that the brand personality and purchase intention is in good category. The results of multiple regression analysis addressing sub variable competence, sophistication and ruggedness significantly influence the purchase intention, and the coefficient of determination shows that the brand personality variables significantly influence the purchase intention by 54,5%, and 45,5% are influenced by other variables outside of this research. Keywords: brand personality, purchase intention, the body shop’s body mist product

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung) Fiera Aryati Natakusumah; Ai Lili Yuliati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 9 No. 1 (2016)
Publisher : Universitas Airlangga

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada JNE Cabang Bandung [The Influence of Service Quality on Customer Satisfaction at JNE Branch in Bandung] Januar Efendi Panjaitan; Ai Lili Yuliati
DeReMa (Development Research of Management): Jurnal Manajemen Vol 11, No 2 (2016): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v11i2.197

The purpose of this study was to determine the effect of Quality of Service Quality of Service Customer Satisfaction either simultaneously or partially on Cabang JNE Bandung. JNE is a freight company and documents that have been established since 1990. In 2004, JNE set up headquarters in Jakarta. The JNE Bandung has a branch office in Jalan Permata Kawaluyaan numbers 1-4 Soekarno Hatta, Bandung. The type of research used in this study was descriptive research type using a quantitative approach. The analysis technique used was descriptive analysis techniques and multiple linear regression. While the sampling technique used was Non Probability sampling using purposive sampling and number of samples of 78 people. The results of this research showed that the quality of service (X) consisting of Reliability, Assurance, Tangibles, Empathy, and Responsiveness simultaneously had significant influence on satisfaction of customers with significant value (p value) of 0.003 < 0.05. Partial test results showed that the only variable that empathy has a partial effect on was customer satisfaction with the number of variables of significance (p value) amounted to 0.021 < 0.05.

The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention Vora Intan Cahayani; Ai Lili Yuliati
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

This research was motivated by problems related to Social Commerce Construct of e-commerce JD.ID in Indonesia. The negative comments (complaint) and low ratings on the rating and review feature on e-commerce JD.ID leads to a decrease in consumer trust and purchase intention of products at e-commerce JD.ID. This research aims conducted to determine the effect of Social Commerce Construct on Consumer Trust and Purchase Intention JD.ID e-commerce users in Indonesia. This research uses a quantitative method with a type of descriptive and causal research. The sampling technique is non-probability sampling type purposive sampling, with the number of respondents as many as 100 people. Data analysis techniques used descriptive analysis and path analysis. The results of this research show that: (1) Social Commerce Construct has a significant effect on Consumer Trust. (2) Social Commerce Constructs have a significant effect on Purchase Intention. (3) Consumer Trust has a significant effect on Purchase Intention. (4) Social Commerce Construct has an indirect effect on Purchase Intention through Consumer Trust.

Pengaruh brand ambassador dian sastrowardoyo terhadap brand image produk makeup L’OREAL PARIS (studi pada konsumen L’OREAL kota BANDUNG) Dina Arti Masyita; Ai Lili Yuliati
(JRAMB) Jurnal Riset Akuntansi Mercu Buana Vol 3, No 1: Mei 2017
Publisher : Universitas Mercu Buana Yogyakarta

Penggunaan brand ambassador pada brand image adalah suatu strategi pemasaran yang dilakukan untuk membangun citra merek dan pola pikir dari konsumen. Penelitian ini dilakukan pada konsumen L’oreal di Kota Bandung. Tujuan penelitian ini adalah untuk mengetahui pengaruh brand ambassador terhadap brand image produk makeup L’oreal di Kota Bandung. Penelitian menggunakan metode kuantitatif dengan jenis penelitian deskripstif. Sampel diambil menggunakan metode nonprobability sampling dan teknik analisisnya menggunakan regresi linier sederhana. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial brand ambassador Dian Sastrowardoyo (visibility, credibility, attraction dan power) memiliki pengaruh terhadap brand image produk makeup L’oreal. Hasil koefisiensi determinasi brand ambassador berpengaruh terhadap brand image sebesar 56,1% dan sisanya sebesar 43,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Smarphone Merek Samsung Berbasis Android (Studi Pada Mahasiswa Administrasi Bisnis Fakultas Komunikasi Dan Bisnis Angkatan Tahun 2010-2013) Dara Patria Harjasiswi; Ai Lili Yuliati
Jurnal Studi Manajemen dan Bisnis Vol 1, No 2 (2014): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v1i2.1536

This study aims to determine the effect of the marketing mix on consumer purchasing decisions on students of the Faculty of Business Administration and Business Communications force from 2010 to 2013. The method used is a quantitative method to study a type of descriptive research and causal. Types of data required for the study is primary data and secondary data. While the techniques used in collecting data for the study were interviews, questionnaires, and literature study. Sampling was done by the method of non- accidental sampling probabilty sampling type, the number of respondents of 100 respondents. Then, for data analysis used descriptive analysis and multiple linear regression analysis.Based on the results of data processing multiple linear regression analysis, marketing mix simultaneously positive and significant impact on consumer purchasing decisions a student of Business Administration at the Faculty of Communication and Business class 2010-2013. Based on the results of the test of the hypothesis partially obtained variable product and place a positive and significant impact on consumer purchasing decisions a student of Business Administration at the Faculty of Communication and Business class 2010-2013. While variable price a negative and not significant impact, and variable promotion a positive but not significant impact. Based on the coefficient of determination obtained that the marketing mix is able to explain the purchase decision by 35.2% and the remaining 64.8% were influenced by other factors such as personal factors (Sari, 2013:35), or other factors not examined in this study, so it needs to be explored regarding the other factors in their influence on purchasing decisions based Samsung android smartphone. This reform should be linked to the vision and strategy of the company as well as tailored to the ability of the company, so the company is able to determine priorities for improvement.

PENGARUH SHOPPING LIFESTYLE, DISCOUNT DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PENGUNJUNG TRANSMART CARREFOUR BUAH BATU BANDUNG Martiana Wulandari; Ai Lili Yuliati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 3 No 3 (2019): September-Desember 2019
Publisher : LPPM STIE Muhammadiah Bandung

Penelitian ini dilatarbelakangi oleh permasalahan terkait Shopping Lifestyle, Discount dan Fashion Involvement Pengunjung Transmart Carrefour Buah Batu Bandung. Berdasarkan hasil pra survey, secara keseluruhan pengunjung Transmart Carrefour Buah Batu Bandung kurang cukup tertarik untuk melakukan pembelian tak terencana (impulse buying) terhadap produk yang ada di Transmart Carrefour Buah Batu Bandung bahkan pengunjung dapat beralih ke pusat perbelanjaan lain yang lebih menarik dalam memberikan diskon dan memiliki banyak pilihan model terhadap produk-produk fashion. Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle, discount dan fashion involvement terhadap impulse buying pengunjung Transmart Carrefour Bandung Bandung. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel dilakukan dengan metode non probability sampling jenis Purposive Sampling, dengan jumlah responden sebanyak 100 orang. Teknik analisis deskriptif dan analisis linier berganda. Hasil penelitian dari analisis deskriptif menunjukkan bahwa variabel shopping lifestyle, discount, fashion involvement dan impulse buying berada pada kategori baik. Hasil analisis regresi berganda menunjukan variabel shopping lifestyle, discount, fashion involvement berpengaruh signifikan terhadap impulse buying, besarnya berpengaruh secara signifikan terhadap impulse buying sebesar 79,5%, dan 20,5% dipengaruhi oleh variabel lain diluar penelitian ini. Kata kunci: shopping lifestyle, discount, fashion involvement, impulse buying

PENGARUH CITY BRANDING “A LAND OF HARMONY” TERHADAP MINAT BERKUNJUNG DAN KEPUTUSAN BERKUNJUNG KE PUNCAK, KABUPATEN BOGOR Ananda Rizki Aulia; Ai Lili Yuliati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 3 No 3 (2019): September-Desember 2019
Publisher : LPPM STIE Muhammadiah Bandung

Penelitian ini dilatarbelakangi oleh permasalahan terkait City Branding, Minat Berkunjung, dan Keputusan Berkunjung ke Puncak, Kabupaten Bogor. Permasalahan tersebut didasari dengan hasil pra survey yang menunjukkan bahwa City Branding belum sepenuhnya mendapat tanggapan baik dari responden, Penelitian ini bertujuan untuk mengetahui pengaruh City Branding terhadap Minat Berkunjung dan Keputusan Berkunjung ke Puncak, Kabupaten Bogor. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Populasi dalam penelitian ini adalah wisatawan yang berkunjung ke Puncak, Kabupaten Bogor dan Kabupaten Cianjur dengan jumlah yang tidak diketahui secara pasti. Pengambilan sampel dilakukan dengan metode non probability sampling jenis purposive sampling, dengan jumlah responden sebanyak 100 orang. Teknik analisis data menggunakan analisis deskriptif dan path analysis. Berdasarkan hasil analisis deksriptif, variabel City Branding secara keseluruhan berada dalam kategori baik. Hasil analisis deskriptif, variabel Minat Berkunjung secara keseluruhan berada dalam kategori baik. Hasil analisis deskriptif, variabel Keputusan Berkunjung berada dalam kategori baik. Hasil path analysis menunjukkan bahwa variabel City Branding berpengaruh secara signifikan terhadap Minat Berkunjung dan Keputusan Berkunjung. Besarnya pengaruh City Branding terhadap Minat berkunjung sebesar 49,3%. Besarnya pengaruh City Branding terhadap Keputusan Berkunjung sebesar 72,2%, serta besarnya pengaruh Minat Berkunjung terhadap Keputusan Berkunjung sebesar 60%.

PENGARUH BRAND PERFORMANCE TERHADAP REPEAT PURCHASE DENGAN COMPETITIVE ADVANTAGE DAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL INTERVENING PADA APPLE IPHONE Melinda Herdiany; Ai Lili Yuliati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 3 No 3 (2019): September-Desember 2019
Publisher : LPPM STIE Muhammadiah Bandung

Penelitian ini dilatarbelakangi oleh permasalahan terkait Competitive Advantage, Customer Engagement dan Repeat Purchase pada iPhone. Berdasarkan hasil pra survei, secara keseluruhan pengguna iPhone merasa puas terhadap iPhone namun, masih kurang berkomitmen dan kurang loyal karena pengguna merasa masih ada produk smartphone merek lain yang memiliki kualitas lebih baik namun memiliki harga yang lebih rendah. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Performance terhadap Repeat Purchase melalui Competitive Advantage dan Customer Engagement pada Apple iPhone. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan kausal. Pengambilan sampel dilakukan dengan metode non probability sampling jenis Purposive Sampling, dengan jumlah responden sebanyak 100 orang. Teknik Analisis deskriptif dan analisis jalur (path analysis) dengan perhitungan menggunakan software SmartPLS 3.0 for Windows. Hasil penelitian dari analisis deskriptif menunjukkan bahwa variabel Brand Performance, Competitive Advantage, Customer Engagement dan Repeat Purchase berada pada kategori baik. Hasil perhitungan analisis jalur menunjukkan bahwa variabel Brand Performance berpengaruh secara positif dan signifikan terhadap Repeat Purchase melalui Competitive Advantage dan variabel Brand Performance berpengaruh secara positif dan signifikan terhadap Repeat Purchase melalui Customer Engagement

Pengaruh Variabel - Variabel dalam Konsep Susceptibility to Global Consumer Culture Terhadap Minat Beli Produk Topshop Nabila Pratiwi; Ai Lili Yuliati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Pola hidup modern yang dipengaruhi perkembangan teknologi menjadikan masyarakat lebih melek terhadap produk-produk global yang semakin marak berkembang dan memperluas pasarnya. Perubahan pola hidup tersebut berdampak pada kecenderungan mereka dalam mengkonsumsi merek-merek global. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel-variabel dalam konsep Susceptibility to Global Consumer Culture yang diantaranya conformity to social norms, quality perception, brand credibility, social prestige, dan internet technology readiness terhadap minat beli produk Topshop secara simultan dan parsial. Jenis penelitian ini adalah penelitian deskriptif kausal dengan metode kuantitatif, sedangkan teknik analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan hasil analisis deskriptif variabel conformity to social norms, quality perception, brand credibility, social prestige, internet technology readiness dan minat beli secara keseluruhan berada dalam kategori baik. Hasil teknik analisis regresi linier berganda menunjukkan besarnya pengaruh simultan conformity to social norms, quality perception, brand credibility, social prestige, dan internet technology readiness adalah sebesar 54,1% terhadap minat beli. Secara parsial conformity to social norms, quality perception, brand credibility, social prestige, dan internet technology readiness berpengaruh positif dan signifikan terhadap minat beli. Besarnya pengaruh paling tinggi yaitu internet technology readiness dan pengaruh paling rendah yaitu conformity to social norms

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